June 12, 2019 -- Coral Springs, Fla. and Seoul, South Korea -- Three seconds is not a long time; it’s about the time it takes the average individual to inhale and exhale. However, in a vehicle traveling at highway speeds, it’s enough time for your vehicle to cover 330 feet.

According to the National Highway Transportation Safety Association (NHTSA), which has collected data from all 50 states and the District of Columbia, 37,461 lives were lost on U.S. roads in 2016, an increase of 5.6 percent from calendar year 2015. 1 It is estimated that 94% of all accidents are caused by driver error and nearly 80 percent of crashes involved some form of driver distraction within three seconds before the incident. Therefore, it begs to reason that a driver who is distracted for as little as 3 seconds exponentially increases their chances of an otherwise avoidable collision.

To combat distracted driving and correct negative driving habits, Advanced Driver Assistance Systems (ADAS) have been deployed by almost every modern automotive vehicle manufacturer today. ADAS systems work by warning the driver of an unintentional lane change, following a vehicle in front of them too closely, a pedestrian in the path of the vehicle or a sudden and unexpected change in the flow of traffic ahead.  However, ADAS is not available in every new vehicle model and, with the average age of vehicles in the United States reaching 11.8 years old in 2019, tens of millions of cars on U.S. roadways do not have the benefit of ADAS technology.

In order to add life-saving technology to the millions of vehicles globally without ADAS, NAV-TV Corp®, has partnered with South Korean Tier-1 ADAS supplier Movon to launch the MDAS-9. The MDAS-9 is a commercial-grade aftermarket advanced driver assistance system with the added benefit of a built-in digital video recorder (DVR). The system is universal and may be installed on passenger vehicles, commercial vehicles or heavy equipment alike and operates on both 12 and 24 Volt DC charging systems.

Unlike other aftermarket ADAS systems, the MDAS-9 requires no special calibration or alignment aids, making the installation simple and fast. Vehicle speed, turn signal and brake information are obtained either through CAN, analog inputs, or a combination of the two. The included inductive CAN interface allows the vehicle data to be read without modifying the vehicle wiring or voiding the warranty.

Utilizing both audible and visual alerts, the MDAS-9 monitors and records the road ahead and alerts the driver to changing road patterns or potentially hazardous driving habits. Alerts of the MDAS-9 include:

Forward Collision Warning (FCW): Assists the driver in maintaining a safe distance to vehicles ahead. Provides the driver with a distance to the vehicle ahead and gives an audible and visual warning if a potential collision is identified

Lane Departure Warning (LDW): Alerts the driver with an audible and visual warning if a lane departure is identified without the driver using their turn signals. This enables the driver to quickly correct potentially unsafe or unintentional lane changes.

Pedestrian Collision Warning (PCW): Warns the driver by sending out an audible and visual alert whenever a pedestrian, bicyclist or motorcycle is identified. Alerts are active from 0-24 mph.

Forward Proximity Warning (FPW): Identifies vehicles ahead during low speed operation. The FPW features alerts the driver when it detects a vehicle ahead at low speeds. The distance is configurable from 4’ to 10’ and speed can be configured from 0-18 mph.

Front Vehicle Start Alarm (FVSA): Notifies the driver if the vehicle ahead moves forward from a complete stop yet the driver does not move forward after 2 seconds. This feature helps to avoid driver distraction at stop sign and stop lights.

Digital Video Recorder (DVR): Records HD video of the road ahead and displays the video with all ADAS warnings and alerts upon playback. Supports loop recording to the on-board SD card every minute. With the optional driver facing or rear view camera, the driver or rear of the vehicle is displayed in a picture-in-picture mode along with the front camera and all ADAS warnings and alerts. The on-board DVR is compatible with micro SD cards up to 128 GB.

The MDAS-9 comes standard with a composite video output which can be used to display the front camera image on a vehicle-specific NAV-TV video integration device, a hidden external DVR or video streaming device, an aftermarket radio or monitor. The optional haptic vibration alert device provides an additional layer of protection by adding a vibration alert to the driver’s seat, seatbelt or steering column. For use in older vehicles, or vehicles that utilize a mechanical speedometer, vehicle speed information may be obtained from the available GPS Antenna.

For fleets and commercial applications that may desire immediate notification of alerts, the MDAS-9 is compatible with third party asset allocation systems. The on-board Fleet Management System (FMS) port delivers digital communication of an alert, the frequency of an alert, and the time of the alert to the third party device which is then transmitted through cellular data to the fleet manager or responsible party. Currently supported third party asset allocation devices include Geotab, Servision,Traffilog and Ituran.

A video presentation of the MDAS-9, as well as a sneak peek of the upcoming MDSM-7 distracted driver alerts system, may be viewed HERE.

The MDAS-9 is exclusively available in the USA and Canada through authorized NAV-TV dealers. For more information on the MDAS-9, or for a referral to a certified NAV-TV dealer in your area, please contact us at 1-866-477-3336 (toll free USA and Canada), 1-561-955-9770 (international) or by emailing us at . 

NAV-TV Corp is a solely owned and privately held corporation based in Coral Springs, FL, USA. Established in 1999, NAV-TV is a prime manufacturer, distributor and contract manufacturer of OEM and Aftermarket integration and electronic components. NAV-TV’s intellectual property is protected by US Patents #’s 7,917,261 and 8,103,407. Additional information about NAV-TV is available at www.navtv.com or by emailing 

Movon Corporation was founded as a testing laboratory office of Cetecom Germany in Seoul, Korea in 1998. With the strength in in-field testing, Movon established a wireless R&D center in 2001 and launched the first Bluetooth module the following year. Presently, Movon is presently a Tier-2 Bluetooth supplier for General Motors.

In 2004, Movon expanded into specialized automotive testing and built a testing laboratory which has been accredited by auto makers such as Volkswagen, General Motors, Ford, Jaguar Land Rover, FCA, Hyundai, Renault, etc.

In 2011 Movon launched their Advanced Driver Assistance System division. Since its inception, the ADAS division has been focused on developing an affordable camera safety system, using advanced ADAS algorithms for accurate detection of Lane Departure Warning (LDW), Forward Collision Warning (FCW), and Pedestrian Collision Warning (PCW). Movon is presently a Tier-1 ADAS supplier for TATA Daewoo Commercial Vehicles.