DALLAS (August 20, 2016) — Escort, Inc., a leader in radar and laser detection technology, announced the implementation of the Escort Specialist Program. The program is designed to create a nationwide team of retail sales associates and installation professionals to provide point-of-sales ownership testimonials and in-store leadership to expertly represent Escort’s industry-leading radar/laser detection products across the country. The recruitment process is underway now, and the program runs through June 30, 2017. 

Retail stores who sponsor their in-store Escort Specialist will receive recognition on Escort.com and in national ads and mobile marketing campaigns. Escort Specialist stores will have an opportunity for low cost product ownership for personal use testimonials and on premises demonstration. To become an Escort Specialist, sales associates and installers take in-store on online courses and must pass a certification exam. Once certified Escort Specialist will have access to low cost demo purchase of the best-selling Escort radar and laser detection products including; the 9500Ci, MAX 360, the new Escort iX, X70, or Redline models.

Additionally, Specialists will be entered into a rewards and recognition program that includes a chance to win a trip to the world-famous BMW Driving School. Winners will be announced at next year’s KnowledgeFest in Dallas.