Torrance, CA — August 7, 2025 – Rydeen Mobile Electronics is proud to announce the addition of Rex Berfield to its leadership team as Strategic Sales Manager. With over 35 years of experience in the 12-volt industry, Rex brings unmatched knowledge, a proven track record, and deep relationships across the mobile electronics sector.

A seasoned executive, Rex has spent more than two decades in executive sales management, including over 20 years representing a major manufacturer and 12 years managing a successful distribution business. His unique blend of experience across both manufacturing and distribution makes him an asset to Rydeen’s continued expansion and innovation in the mobile electronics marketplace.

“Rex’s understanding of the 12-volt landscape and his ability to build and lead strong sales networks aligns perfectly with our growth goals,” said Phil Maeda CEO. “We’re excited to have him onboard to strengthen our presence on the East Coast and to develop new sales channels.”

In his new role, Rex will oversee Rydeen’s sales initiatives across the East Coast, focusing on both established and emerging channels. He will also play a key role in identifying and expanding into new markets, bringing Rydeen’s innovative product line to a broader audience.

“I’m thrilled to join the Rydeen team,” said Rex Berfield. “Rydeen’s commitment to cutting-edge technology and customer-first solutions is exactly the kind of company I want to help grow. I look forward to contributing to the brand’s continued success.”

With this strategic hire, Rydeen reinforces its commitment to leadership, innovation, and responsive customer support throughout the mobile electronics industry.

For sales inquiries or more information, please contact Rydeen Mobile at 310-787-7880 or This email address is being protected from spambots. You need JavaScript enabled to view it..

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