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Ford Talks Tough on Mobility and Autonomous Cars

 

Start-ups like Uber and Lyft are changing the way people view car ownership whilst the likes of Google and Tesla are forging ahead with autonomous and electric vehicles themselves. Even Apple is rumoured to be working on a self-driving car.

The reason Ford was at MWC was to promote and explain its expansion into ‘ smart mobility’ - everything from pay-by-the-minute car hire (GoDrive) to autonomous driving (Active Park Assist).

And the company insists it’s not intimidated by the technology coming from Silicon Valley, but rather sees it as an opportunity.

"We’re not scared of Silicon Valley at all,” Dr Ken Washington, the vice president of Research and Advanced Engineering at Ford, told Mirror Online at MWC.

Read the rest here: http://www.mirror.co.uk/tech/were-not-scared-silicon-valley-7464581

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