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Traffic Technology -- With a recent study showing that drivers in Europe spend an average of 30 hours every year stuck in traffic jams, Ford is currently developing technology that could make driving in congestion less stressful. The company’s Traffic Jam Assist feature aids the driver by keeping the vehicle centered in the lane, and brakes and accelerates to keep pace with the vehicle in front of it.

The system is among a range of semi-autonomous driver assistance technologies that Ford is developing, as it moves toward the eventual introduction of fully-autonomous vehicles. Activated at the push of a button when a traffic jam is encountered, Traffic Jam Assist identifies the position of vehicles in front using a grille-mounted radar, and the location of lane markings using a front-facing camera behind the windscreen.

The driver can take over at any time by using the pedals, the steering wheel or the indicators. The system also regularly monitors the driver’s interaction with the steering wheel, issuing acoustic and visual warnings if it detects a lack of steering input.

Read the rest of the story here: http://www.traffictechnologytoday.com/news.php?NewsID=75821

 

Start-ups like Uber and Lyft are changing the way people view car ownership whilst the likes of Google and Tesla are forging ahead with autonomous and electric vehicles themselves. Even Apple is rumoured to be working on a self-driving car.

The reason Ford was at MWC was to promote and explain its expansion into ‘ smart mobility’ - everything from pay-by-the-minute car hire (GoDrive) to autonomous driving (Active Park Assist).

And the company insists it’s not intimidated by the technology coming from Silicon Valley, but rather sees it as an opportunity.

"We’re not scared of Silicon Valley at all,” Dr Ken Washington, the vice president of Research and Advanced Engineering at Ford, told Mirror Online at MWC.

Read the rest here: http://www.mirror.co.uk/tech/were-not-scared-silicon-valley-7464581



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