SWEDESBORO N.J. -- In Car Experts Inc. has announced a new strategic marketing alliance with Zoombak which makes GPS-based vehicle tracking devices.Continuing its goal of providing valuable retailer services and products In Car Experts has partnered with Zoombak to offer its members innovative products and information from a category leading supplier.David Schwartz director of vendor relations said he believes Zoombak is a product that will give ICE members the opportunity to offer consumers different products and will also allow ICE members to establish relationships with the commercial trade.ICE is very excited to be engaged with Zoombak as their specialty mobile electronics arm Schwartz said. Additionally Zoombak is certainly a product that has many different uses. Consumers will see tremendous value from the Zoombak product once it is installed in their vehicles.Gary Defeo Zoombak's senior director of sales also welcomed the move.We are quite excited to be engaged with a group of the best mobile electronics retailers in America Defeo said. ICE members will be able to offer many businesses and consumers the Zoombak product with installation expertise.ICE members also have the skills to engage the consumer on the sales floor and discuss the excellent benefits Zoombak products deliver to the consumer Defeo added.