SWEDESBORO N.J. -- In the two years since launching in June of 2006 In Car Experts Inc.(ICE) has earned the status as the mobile electronics industry's premier buying marketing and networking group according to the group.ICE is an invitation-only group and is made up of more than 200 storefronts in 43 states conducting over $250 million in collective sales. The average ICE member has been in business 21 years and is considered the top retailer in their given area.Two years ago there were many who believed that independent retailers were not forward thinking enough to embrace the benefits of working as a group according to the group.I think many underestimated the level of business acumen possessed by the better retailers said Executive Director Rob Elliott. You only need to sit in a room with a few ICE members to realize that these are not your average mobile electronics retailers. These guys have great vision.Elliott continues ICE members clearly understand that almost anything that can be done individually can be done better easier and more cost effectively as a group. Also members say that being able to share the burdens of running a successful business with other smart business owners is priceless.The group has helped its members achieve longevity in their businesses according to David Schwartz the group's director of vendor relations.ICE vendor partners should be commended for their participation Schwartz said. They realize ICE members have proven their staying power with the majority of members being in business over 20 years. This coupled with the fact that 'big box' stores are not up to today's and tomorrow's technical challenges makes a partnership with ICE an obvious benefit for success both now and in the future.