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Chris Cook

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InstallerNet is the leader in the Mobile Electronics Marketplace with its installation, software and web solutions. We combine our web technology with our InstallCard merchandizing solution, a Call Center and a National Network of installers to build solutions which are used by installers, retailers, manufacturers and Enterprises whose value depends on the sale and/or the installation of electronics products.

If you are a 12V industry veteran who is ready to take the knowledge gained from being “under-the-dashboard” and selling products - to helping improve and support Programs and Services for the rest of the industry, we have the career move for you.

InstallerNet is looking to staff experienced 12V installation managers in key Metro Markets around the USA. Market Installation Managers will

-          Become a Full Time Contractor of InstallerNet

-          Work from Home / Home Office / Installation Van

-          Support InstallerNet’s East Coast Call Center and national installers, on technical issues

-          Become a key member of the Installation Technical Support Team

-          Become a key researcher/contributor to InstallerNet’s Vehicle Content Library

-          Support InstallerNet Member installers nationally by phone, create and deliver Program & Service training material live or via webinar

-          Support and/or perform key VIP installations in the Market

-          Provide onsite commercial project management when necessary

Applicants must have recent 12 volt installation experience such as Car Stereo, Remote Start and GPS Telematics AND strong computer skills and experience.   This position requires knowledge of vehicles and electronics but also requires accuracy and clarity in written communication skills along with phone-support capabilities. At many times this will involve more office, phone and computer use than hands-on tool use (depends on Programs & Market).

Daily tasks will consist of, but not limited to:

  • Updating vehicle information directory in our Online Library
  • Answer technical calls from field installation technicians
  • Contribute recommendations to improve customer and installer experience
  • Support in-house call center on installation-specific matters
  • Occasional installation and/or training work

This is a full-time position located primarily in your own Home Office / Van with quarterly trips to InstallerNet Headquarters in North Andover, MA. InstallerNet is an equal opportunity employer.

Contact This email address is being protected from spambots. You need JavaScript enabled to view it.to apply.

The UK’s Coolest Automobile Manufacturer Chooses Audiofrog Loudspeakers

Pasadena, CA., August 25, 2021 – Audiofrog, producer of high-end speakers for cars, commercial applications and live music venues, will now provide speakers for the UK’s Morgan Motor Company through its exclusive UK partner, Skipton Car Radio. The system features a full complement of GS Series speakers and a GS8ND2 subwoofer.

“This is dreamy,” said Andy Wehmeyer, Audiforog’s president. “When I was a kid in Texas, a family friend had 1962 4/4 in his garage that he brought home after an overseas military assignment, and I thought it was the coolest car I had ever seen. Since then, I’ve been fascinated by Morgan’s attention to modernity while maintaining the original craftsmanship and the look and feel of a classic British roadster. Peter at Skipton Car Radio has done a fabulous job of fitting GS speakers into Morgan’s unique interior. What a cool opportunity for us at Audiofrog.”

“We are incredibly proud to announce that Morgan Motor Company are now offering a complete Audiofrog audio upgrade on all new vehicles as a factory option,” remarked Peter Preston of Skipton Car Radio. “We researched the vehicles in detail and Audiofrog was the only choice due to their innovative fitting kits that were perfect for these challenging vehicles. Of course, they sound great, too. We believe this will really help Audiofrog introduce the brand to new customers.”

The optional system upgrade includes Audiofrog’s GS10, GS25, GS60 and GS8ND2 subwoofer.

Famous the world over for its unique blend of craft, heritage and pure driving experience, the Morgan Motor Company has been manufacturing quintessentially British vehicles in Malvern, UK, for more than 110 years.

www.audiofrog.com
www.morgan-motor.com

MEA Projecting Strong Attendance at KnowledgeFest™
 
Registrations trending above last three-year average
 
North Andover, MA – August 6, 2021 – The Mobile Electronics Association (MEA), owner and producer of KnowledgeFest events, stated that with 20 days to go, the Dallas event registrations have reached levels comparable with attendance over the last three years events as the industry comes together in Dallas. The Omni (host hotel for the event) has reported that its room block is now sold-out, and producers are looking into additional hotel accommodations for attendees.
 
Despite the post-pandemic inventory shortage and labor challenges, more than 50 brands will be represented from manufacturers that are exhibiting to show their support to dealers and providing product information and training.
The show producers continue to work with the City of Dallas, Convention Center, and Host Hotel to assure a successful and safe event. Mask’s will not be required but recommended in public places if not vaccinated.
 
The Dallas event will include more than 100 hours of dealer education workshops and vendor sponsored training devoted exclusively to the mobile specialist, the installing dealer.
 
For more information and to register for KnowledgeFest, visit KnowledgeFest.org
 
Upcoming KnowledgeFest events:
2021
August 27-29, 2021 - Dallas, TX
October 8-10, 2021 - Indianapolis, IN
 
2022
February 18-20, 2022 – Las Vegas, NV
April 1-3, 2022 – Indianapolis, IN
June 10-12, 2022 – Orlando, FL
August 26-28, 2022 – Dallas, TX
 
About the Mobile Electronics Association
Mobile Electronics Association (MEA) is a trade association comprised of installing dealers and product vendors dedicated to serving the needs of the mobile electronics specialist industry. MEA owns and produces KnowledgeFest, regional trade-only industry events that combine educational programming and vendor training with a trade show floor. MEA owns and publishes the monthly Mobile Electronics® magazine, which is the industry’s #1 resource, as well as other digital media, including websites and the industry’s e-newsletter Hotwire. MEA provides software and data-driven services to vendors and retailers. Learn more at mobile-electronics.com.
 
Media Contact:
This email address is being protected from spambots. You need JavaScript enabled to view it.
978-645-6434
Strategy & Tactics: Business Planning Basics
 
Facing pitfalls? Here are 5 ways retailers can learn to be more prepared for unexpected twists and turns in both life and business.
 
Words by Rosa Sophia
 
When preparing for the future, retailers agree it’s best to have a plan—and a backup plan in case the first option doesn’t work out. James P. Smith of A.C.T. Audio in Vernon, Conn. said it’s best not to look at pitfalls in life as failures. “Look at it as a lesson,” he said, noting that it’s important to sit down and extract knowledge from the experience. “Then it becomes more of a success because you know what not to do in the future. You can analyze your mistakes and see how you need to change your mindset or your behavior—whatever the situation is—to keep moving forward.” Smith said when he makes a mistake, he uses it as an opportunity to learn, to keep something similar from happening in the future.
 
The debut KnowledgeFest Orlando took place June 25-27, and on Sunday, Smith taught his first class, called “Getting Out of Your Own Way: From Technician to CEO.” In it, he covered understanding core values, creating standard operating procedures and how best to delegate tasks. Smith detailed how he went from partnering in a business in 2011 to purchasing A.C.T. Audio in 2019, and what he learned along the way. He asked attendees to consider whether... read the rest by [Clicking Here]
 
Read the latest issue of Mobile Electronics magazine [Click Here]
 
 

[Read] the on the digital platform for Mobile Electronics magazine 


 
Joining the Club
 
There are many different ways to get involved in the industry and network with fellow professionals. Let’s explore them. Which option works best for you?
 
Clubs, groups and associations are either exclusive, inclusive or both. Before you consider joining one, you should ask yourself a few questions, such as: What do you hope to get out of being a member? What are you able to contribute? Does the group conflict with other groups you’re involved in? Do the rules make sense and are you willing to abide by those rules? And lastly, why do you want to be part of the group? You’re probably seeking information, or even a sense of belonging. If you find value in it, then join and participate.
 
Types of Organizations and How to Navigate Them
Group leaders will state the purpose of the group and control the direction of the content. For example, a Facebook group will usually have a stated purpose and rules of engagement. Most groups allow for free exchange of information with little restrictions. Most will ask members to refrain from advertising or promoting themselves, as this does little to further the overall purpose. When groups allow this type of posting, the content often devolves and loses its intended purpose.
 
One reason for the popularity of social media groups is the ease of engagement. Most are free to join and only require you to meet certain qualifications. Once connected, you can share your thoughts, comment on posts and offer assistance to other members.
 
Vendor Groups and Industry Associations
Vendor groups are usually private Facebook groups, but some vendors offer them with special login credentials on the company’s website. These groups are almost always exclusive to customers of the vendor, and meant to be used to obtain and share information and find technical support. This type of group can be very helpful. Beyond that, dealer-to-dealer communication can be very valuable as it relates to a specific product or installation technique.
 
Trade associations in our industry provide a big tent environment allowing for many smaller groups to be formed. Some associations provide services to members in areas specific to their business interests. An association may also have several social groups allowing members to connect on specific topics.
 
Associations tend to be inclusive because they allow for many people in various areas of the field to be represented. Guidelines are set for membership types, and usually the member must demonstrate affiliation to the trade. This generally includes a code of ethics required to maintain good standing within the association.
 
Consider Exploring Cross-Industry Groups
If you are looking for a way to connect with others, look for opportunities to become involved in cross-industry groups. These groups usually exist in associations and are made up of participants from various associations in related industries. Becoming involved in this type of group will expose you to other industries and experiences. If the opportunity arises, seize it. It should be considered high-value.
 
Mingling With the Group
 
Joining up? Consider what’s best for you—an inclusive or exclusive setting, and how to decide.
An exclusive group has certain rules or requirements. There’s nothing wrong with this, but you should know before attempting to join that you might not be approved for membership. Groups like this are usually meant for a very specific field or interest. On the other hand, an inclusive group allows many to join regardless of affiliation with other groups. They tend to focus on greater participation, allowing for varied thoughts and opinions. Both group types serve a purpose.
 
Groups Can Be Both Inclusive and Exclusive
An association tends to recruit from a larger base, allowing it to be considered inclusive of all interests. Once you are a member, there may be groups within the association that are both inclusive and exclusive. The difference is that there’s usually a path for any member meeting certain criteria to become involved in an exclusive part of the association. For example, the association may have a leadership board that requires the member to meet certain criteria, and either be nominated or appointed to serve for a specific period.
 
Deciding Where You Belong
It’s easy enough to just join everything that interests you. That said, go back to the first part of this article and review what you want to get out of your association with specific groups. Are you looking for some precise information? Maybe you just want a sense of belonging. That’s reason enough to join and network with others. If you find value, then join and participate. To really get the most out of it, make sure you take the time to participate in any in-person events that others from the group might attend. Face-to-face networking tends to build better relationships, thus providing you with a longer-lasting and more fruitful experience.
 
Here’s What the Best Groups Have in Common
A group that helps you grow both personally and professionally will invite you to express your thoughts or opinions without consequences. Members will debate the issues and share relevant and helpful information. They won’t focus on who’s the best, or who’s not so good. They will lift up rather than tear down others. Good leadership in any group will help focus on your personal growth as an individual. If you feel the group lacks quality leadership, don’t shy away from speaking up. You never know—you might be the leader the group is looking for.
 
Yes, some groups may compete for your attention and membership. There’s nothing wrong with that, but there is a problem with a group that shuns others who might not be like them. Don’t get caught up in this type of group. It can be harmful to both you and others. Look for groups that encourage you to be yourself. Over time, you should notice the groups that don’t shun others are the ones which allow you to be a member.
 
Need Help Finding the Right Place for You?
I know many leaders with integrity in our industry. If you’re looking for a good group, ask your sales reps, your vendors, and even the Mobile Electronics Association. We will be glad to help point you in the right direction. And if you can make the journey, any KnowledgeFest event will put you in front of other likeminded professionals in our industry who can point you to great groups that will help you grow.
 
Read the latest issue of Mobile Electronics magazine [Click Here]
Sketching the Future
 
At the start of the pandemic, one-man shop Seismic Autosound seized the opportunity to change course in search of ideal clients and a better work-life balance.
 
Words by Rosa Sophia
 
Seismic Autosound has partnered with Custom Mobile Electronics in Novato, Calif., merging the two businesses into one. Bryon Jankow, owner of Seismic Autosound, and Marty Barry of Custom Mobile Electronics discussed their respective situations and arrived at the same conclusion: The one-man shop approach wasn’t working for either of them anymore, and they wanted a better work-life balance. Becoming business partners made the most sense.
“I was working alone. So was he. It was 70 to 80 hours a week, non-stop, and that takes its toll after a while,” Jankow said. “Marty’s shop already had the type of clients I wanted to attract. It was a no-brainer for us to team up and take stress off each other, and move forward from there.”
 
Seismic Autosound moved from Concord to Novato, to Barry’s already-established location, and together, they expanded to about 4,000 square feet. Now, the shop is open five days a week and they both have time to enjoy a personal life again.
Jankow recalled the Bay Area going into lockdown for COVID-19 just as his lease ran out.
 
The two have been business partners for just under a year, but they’ve kept their respective shop names the same. “For now, it’s just been about bringing everything together,” he said. “We’re trying to...Read the rest of the story CLICK HERE.
 
 
June 30, 2020 - North Andover, Mass. - The Mobile Electronics Association is proud to present interviews and insights with leaders in the Mobile Electronics Industry. Chris Cook, MEA President, conducted an interviewed David Prinz, CEO of GoFast Solutions. He shared his insights and perspective as it relates to GoFast Solutions and the future of the mobile electronics industry.
 
If you missed it, no worries. you can watch or listen by clicking on the link below:
 
 

Read the Article:

In the Groove
David Prinz uses his drive and passion to make every lap count for GoFast Solutions.
 
Words by Jamie Sorcher
 
It’s a classic formula: A high school kid with a passion for car audio gets a job at a stereo shop and, years later, opens a successful business of their own. It’s exactly what happened for David Prinz, the CEO of Middletown, Conn.-based GoFast Solutions. He recalled the makeshift stereo system in his pickup truck, and how he used to drive to a local business—the Sound Company—and talk with the guys who worked there.
 
“I asked what it took to get a job there as an installer,” he said. “They told me I needed a general understanding of electronics, so I went to Gateway Community Technical College right after high school and did a one-year certificate program in electronic technology.” He ultimately got the job and became a salesperson and an installer. From there, he went to....[Click Here to Continue Reading]
 
 
 
South Point Hotel and Casino to host KnowledgeFest and the Industry Awards
 
North Andover, MA (June 21, 2021) – The Mobile Electronics Association (MEA) announces a new location for KnowledgeFest™ West to be held at the South Point Hotel and Casino in Las Vegas on February 18-20, 2022. For the past three years KnowledgeFest West was held in Long Beach California where attendance grew each year while attracting more retailers from outside the typical 300-mile radius.
 
“Although Long Beach exceeded our expectations as our fastest growing KnowledgeFest event, Las Vegas is a more convenient destination for accommodating retailers traveling from many locations on the West coast and from Canada” said MEA President, Chris Cook.
 
KnowledgeFest Las Vegas will kick off the 2022 Education and Trade-Show line up which includes Indianapolis (April 1-3), Orlando (June 10-12) and in Dallas (August 26-28). Now with four events across the country, KnowledgeFest solidifies its position as THE Mobile Electronics industry’s educational venue featuring member exhibitors showcasing their latest products and technology for attending retailers.  
 
Adding to the excitement, the winners of the 2021 Mobile Electronics® Industry Awards will be honored at the new Las Vegas event. “The Industry Awards will be better aligned to celebrate a full year of recognition.” stated Cook. “The mobile electronics industry will celebrate those that exemplify the highest standards of professionalism, business ethics, service, and expertise.”
 
KnowledgeFest 2022 will showcase more than 100 exhibitors, representing over 125 brands. The education and training will represent 500+ hours of Owner/Sales/Installer Workshops and Vendor Training sessions. It will attract more than 6,000 attendees throughout the year seeking to learn more about their profession, networking with like-minded industry professionals, and discovering new technologies, products, and services from exhibitors.
 
“With over 25 years of serving the Mobile Electronics Industry, KnowledgeFest is established as the most respected educational event of our time.” stated MEA Chairman, Tony Frangiosa. “MEA and the mobile electronics industry are set to succeed well into the future as retailers coast-to-coast take advantage of this valuable experience.”
 
For more information and to register for KnowledgeFest, visit KnowledgeFest.org
 
Media Contact:
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978-645-6434
[Read] the on the digital platform for Mobile Electronics magazine  
 

 
Face to Face
 
It’s time to reopen KnowledgeFest
 
The sign on the door says we’re open for business. As schools, amusement parks, and, yes, trade shows and conferences reopen, we are excited to begin returning to normal. This June 25th KnowledgeFest will be starting up again in Orlando, Florida. This will be our first event in the Sunshine State. At the time of the event, it will have been over 15 months since we were able to meet in person back in Long Beach, California in February of 2020. It has been a long, hard road for many of us, and for a myriad of reasons.
 
Learning From the Challenges of the Past Year
As an association, we better understand key facets of the industry and how best to provide assistance in times of uncertainty. I can vividly remember the last in-person events I took part in. In February 2020, I was in Germany as a presenter at the Car Media Convention (CMC). In March, I was in the United States as an exhibitor, and I also had the privilege of presenting the keynote at the GoFast Solutions Mobile Expo. Each was at the very beginning of the pandemic.
 
Here’s What to Expect at KnowledgeFest Orlando
Since so many on social media have been wondering what to expect, I thought it would be a good idea to provide perspective on what we’re planning for KnowledgeFest Orlando. The first question: “Do we have to wear masks?” At the time of this writing, the answer is yes—you will have to wear a mask in the trade show floor and in the education and training sessions.
 
While Florida is a mask-free state, we are taking an abundance of caution knowing that many will be traveling from all over the country. Should guidance change prior to the event, we’ll comply with the prevailing wisdom from federal, state, and local ordinances. That said, much of the time you’re in Florida, mask-wearing will be up to your individual preference. The event will have high standards of clean, safe environments designed to provide the highest level of safety for you as the attendee. All the information you need can be found at KnowledgeFest.org/register, then look for “[Click Here] for Information on what to expect at the Orlando Event.” One very important thing to expect is the best live learning experience in the industry and a lot of fun networking with exhibitors and others in the industry.
 
What’s New?
This event will be a bit different from past events. First, it’s in Orlando! It’s a great place to take the family for vacation or connect face-to-face with friends. As an industry, we have a brave history of being able to adapt to new things. This will be a new thing for many of you who have not attended a KnowledgeFest event. To date, Orlando has been our most anticipated event. We will have an excellent line-up of presenters for both the education sessions and the manufacturer trainings. Expect to come home from the event with knowledge and wisdom that will improve your business.
 
Join Us in June
If you are in the mobile electronics industry, take this as an open invitation to join us in Orlando, June 25th to 27th for networking, discovery and just plain fun! If you miss it, remember you’ll have two more chances this year. One in Dallas, August 27th to 29th and the other in Indianapolis, October 8th to 10th. Regardless of the event, I look forward to seeing everyone together again!
 
Read the latest issue of Mobile Electronics magazine [Click Here]
 
 
 
North Andover, MA – May 18, 2021 – The Mobile Electronics Association introduces the all-new Mobile Electronics Show! The series premiere, sponsored by Sony, will debut on Tuesday, May 18th at noon Eastern Time. For the first webcast, Mobile Electronics Association president and show host Chris Cook will interview some of the winners from the 2020 Mobile Electronics Industry Awards including Jason Kranitz of Kingpin Car & Marine Audio, Adam Devine of Devine Concepts, Kimberly Trainer of Car-Tunes, and Justin Kush of MTI. There is also a special opening interview with the Sales Pro of the Year, Mike Rundel of Sony.
 
“The Mobile Electronics Show will be broadcast on YouTube, Facebook, and Vimeo and will include great interviews with key players in the Mobile Electronics Industry” said Chris Cook, President of MEA. “Each show will bring to life content from Mobile Electronics Magazine in an infotaining, video podcast format that will feature dealers, manufacturers, distributors and key industry personalities."
 
For a direct link to the webcast go to http://me-mag.com/me-show.
 
About the Mobile Electronics Association
Mobile Electronics Association (MEA) is a trade association comprised of installing dealers and product vendors dedicated to serving the needs of the mobile electronics specialist industry. MEA owns and produces KnowledgeFest, regional trade-only industry events that combine educational programming and vendor training with a trade show floor. MEA owns and publishes the monthly Mobile Electronics® magazine, which is the industry’s #1 resource, as well as other digital media, including websites and the industry’s e-newsletter Hotwire. MEA provides software and data-driven services to vendors and retailers. Learn more at mobile-electronics.com.
 
Media Contact:
This email address is being protected from spambots. You need JavaScript enabled to view it.
978-645-6434
North Andover, MA – May 18, 2021 – KnowledgeFest™ Orlando, produced by the Mobile Electronics Association (MEA), will be held June 25-27, 2021 at the Orange County Convention Center. The event debut will host exhibitors from top brands as well as more than 100 hours of dealer education workshops and vendor sponsored training. Registration is open for the event and for the host hotel, Rosen Centre Hotel. For 2021, MEA is anticipating strong return in participation to KnowledgeFest for 2021 starting with a new first-time event in Orlando Florida. For official information on the event please go to http://www.knowledgefest.org/.
 
“KnowledgeFest is the only industry event devoted exclusively to the mobile specialist, the installing dealer. The addition of the event in Orlando brings KnowledgeFest to a coast-to-coast nationwide audience” said Chris Cook, President of MEA. “Combining an exhibit floor with dealer education and manufacturer training, KnowledgeFest delivers a tremendous value for the entire industry."
 
Those attending this year’s event should know that we put their health and safety at the top of our list. We have collected information regarding the best-known processes and procedures designed to provide attendees with a safe and successful education, training, and trade show experience. We look forward to providing all participants an event that allows them to come together and learn from one another.
 
For more information and to register for KnowledgeFest, visit KnowledgeFest.org
 
Upcoming KnowledgeFest events:
  • August 27-29, 2020 - Dallas, TX
  • October 8-10, 2021 - Indianapolis, IN

About the Mobile Electronics Association

Mobile Electronics Association (MEA) is a trade association comprised of installing dealers and product vendors dedicated to serving the needs of the mobile electronics specialist industry. MEA owns and produces KnowledgeFest, regional trade-only industry events that combine educational programming and vendor training with a trade show floor. MEA owns and publishes the monthly Mobile Electronics® magazine, which is the industry’s #1 resource, as well as other digital media, including websites and the industry’s e-newsletter Hotwire. MEA provides software and data-driven services to vendors and retailers. Learn more at mobile-electronics.com.
 
Media Contact:
This email address is being protected from spambots. You need JavaScript enabled to view it.
978-645-6434
 
Alpine Seeks Product Planner in Auburn Hills, Michigan

Alpine Electronics of America, Inc. is the industry-leading manufacturer of high performance mobile electronics. Alpine is the only manufacturer specializing in mobile multimedia, an integrated system approach incorporating digital entertainment, security and navigation products for your mobile entertainment. As a consolidated subsidiary of Alps Electric Co., Ltd., one of the world's premier manufacturers of electronic components for computer, communications and car electronic equipment, Alpine is the specialized supplier of quality mobile electronics systems.
Job Summary:
The Product Planner will conduct research, evaluates new products/technologies and consumer/market trends toward product/market requirements, business case and development feasibility. 
How to Apply:
To view the full job description and/or apply online please follow the link below.
Alpine offers competitive salaries with a great work environment. Our comprehensive employee benefits package includes: 
  • PPO Health Benefits (medical/dental/vision): Effective on Start Date
  • 401(k) Retirement Plan with Company Match
  • Opportunity for Annual Bonuses
  • Generous PTO and Holiday Schedule
  • Flexible Spending Accounts
  • Employee Assistance Program
  • Employee Product Purchase Discounts
  • Wellness Reimbursement Program
  • Life, AD&D, Short and Long-Term Disability Insurances
Alpine values its members as individuals and is committed to forming an energetic and attractive company where the quality of work is enhanced.
Alpine Electronics of America, Inc. is an Equal Opportunity Employer. It is the policy of Alpine to consider all job applications on the basis of merit without regard to race, color, religion, gender, pregnancy, age, national origin, ancestry, marital status, veteran status, disability, medical condition, sexual orientation, or any other protected characteristic.
Devil’s in the Details

Apicella Autosound aims to provide detail-oriented perfection in integration and tuning, which has led to fast-paced growth year over year.
 
Words by Rosa Sophia
 
Stony Point, New York-based Apicella Autosound began by catering mainly to hobbyists, according to owner Nick Apicella. Now, the shop is drawing a wealthier clientele which he noted tends to have full confidence in the team when it comes to letting them guide the project. While the shop still does custom work with competition-style sound quality builds, the majority is now focused on OEM integration.
 
Until about two months ago, the staff consisted of only Apicella and technician Kevin Mullings. The shop now has a staff of four. Apprentice Kyle Dunn started out as an enthusiast who often called the shop for advice. The newest addition, Matthew Kim, moved from Oregon to join the team. About 90 percent of the business’s projects consist of car audio, with smaller percentages in radar, laser detection and remote start. “We do a few remote starts a week,” Apicella said. “Kevin is very skilled at remote starts and alarms, but we don’t make an effort to do a ton of them.” Tuning is the shop’s main money-maker.
 
From High-End Cars to High-End Sound
When he was younger, a journey to purchase a high-end subwoofer from a dealer in Manhattan opened doors for...Read the rest of the story CLICK HERE.
Providing over 45 hours of great education for the Mobile Electronics industry
 
North Andover, MA – March 19, 2021 – The Mobile Electronics Association kicks off their second virtual KnowledgeFest event focused on West Coast specialty retailers. The event starts today, Friday, March 19th and continues through Sunday, March 21st and will be held on Pacific Time to include the many retailers that would have attended the Long Beach California KnowledgeFest event. While focused on the Western half of the nation, the virtual event is great for everyone to attend regardless of their Time Zone. The event will produce three keynotes, 21 education workshops, and 22 manufacturer training sessions for over 45 hours of valuable education.
 
“While nothing can replace the excitement of an in-person event, KnowledgeFest LIVE is designed to deliver a feeling of connection that will help the industry enjoy the awesome education, vendor training, and networking KnowledgeFest is known to provide.” said Chris Cook, MEA President. “Our virtual experience delivers the best way to connect when in-person events are not yet possible.
 
The event will be presented through MEA’s digital event platform allowing attendees to participate in education workshops, manufacturer trainings, and take a virtual tour of exhibitor spaces to preview their featured products and show vehicles.
 
For more information on KnowledgeFest West LIVE or to Regsiter for the event visit KnowledgeFestWest.Live.
 
Mark your Calendars for Upcoming KnowledgeFest in-person events:
June 25-27, 2021 – Orlando, FL – In-Person with Live Streaming
August 27-29, 2021 – Dallas, TX – In-Person with Live Streaming
October 8-10, 2021 – Indianapolis, IN – In-Person with Live Streaming
 
About the Mobile Electronics Association
Mobile Electronics Association (MEA) is a trade association comprised of installing dealers and product vendors dedicated to serving the needs of the mobile electronics specialist industry. MEA owns and produces KnowledgeFest, regional trade-only industry events that combine educational programming and vendor training with a trade show floor. MEA owns and publishes the monthly Mobile Electronics® magazine, which is the industry’s #1 resource, as well as other digital media, including websites and the industry’s e-newsletter Hotwire. MEA provides software and data-driven services to vendors and retailers. Learn more at mobile-electronics.com.
 
Media Contact:
This email address is being protected from spambots. You need JavaScript enabled to view it.
978-645-6434
###

09 Mar

Sales Pro of the Year - Clean Slate

Tuesday, 09 March 2021

When COVID-19 disrupted business nationwide, 2020 Sales Pro of the Year Jason Kranitz chose to transform this challenge into an opportunity.


Words by Rosa Sophia
After Kingpin University and Kingpin Car & Marine Audio moved from Oregon to Las Vegas in 2019, owner Jason Kranitz quickly booked classes. When COVID-19 hit, he had to cancel classes and refund the students. Additionally, his landlord sold the building, and with no income from the school, his focus shifted to retail.
 
While searching for a new retail location, he’s had to conduct sales and installations out of his manufacturing facility. “No one knew me, I had no showroom—just pictures of previous work—and no one could even visit me because of COVID,” he explained, adding that while the business has been down in numbers, he doesn’t have much to compare it to because of the move. However, he added, “I feel that since we’ve started, we’re growing every month.”
 
Kingpin has been named Retailer of the Year in the past—twice—and has earned other distinctions such as Best Customer Experience. Also, Kranitz has held the Installer of the Year title. Once, he submitted materials for Sales Pro of the Year and wasn’t chosen. Although he hadn’t planned to attempt it a second time, COVID changed his mind because he felt the business was already uniquely structured to handle the challenge. For the last seven years, the shop has been appointment-only with locked doors, unlike many other retail locations. Kingpin University—the education branch of the business—opened its doors five years ago.
 
Kranitz finally decided to pursue the...Read the rest of the story HERE.
MEA announces the next event for the Mobile Electronics Industry
 
North Andover, MA – February 16, 2021 – The Mobile Electronics Association announced the next Live Virtual event to be held March 19-21, 2021. KnowledgeFest is going West to provide great education and training for the many retailers that will not be able to benefit from an in-person event in the first half of 2021. The event will be held on Pacific Time to include the many retailers that would have attended the Long Beach California KnowledgeFest event. While focused on the Western half of the nation, the great thing about a virtual event is that everyone can attend regardless of their geographic location.
 
“The industry can expect highly relevant education workshops taught by some of the best instructors in the industry.” said Chris Cook, MEA President. “In addition, top manufacturers will be featuring education on their products and services all in an effort to better prepare specialty retailers for the 2021 selling season.” “We took the time to survey the retailers that attended the past three KnowledgeFest Long Beach events and they overwhelmingly stated that they would attend a virtual event targeted towards the Pacific Time Zone.” added Cook.
 
While nothing can replace the excitement of an in-person event, KnowledgeFest LIVE is designed to deliver a feeling of connection that will help the industry enjoy the awesome education, vendor training, and networking KnowledgeFest is known to provide.
 
MEA expects to conduct webinars over the next few weeks to demonstrate the virtual event for attendees and exhibitors. KnowledgeFest LIVE is a virtual experience for retailers, sales reps, and manufacturers to connect when in-person events are not possible. The event will be presented through MEA’s digital platform allowing attendees to participate in education workshops, manufacturer trainings, and take a virtual tour of exhibitor spaces
 
To register for KnowledgeFest West LIVE or get information on how your company can become an exhibitor, visit KnowledgeFestWest.Live.
 
Mark your Calendars for Upcoming KnowledgeFest events:
  • - March 19-21, 2021 – Virtual Event
  • - June 25-27, 2021 – Orlando, FL – In-Person and Live Streaming
  • - August 27-29, 2021 – Dallas, TX – In-Person and Live Streaming
  • - October 8-10, 2021 – Indianapolis, IN – In-Person and Live Streaming
 
About the Mobile Electronics Association
Mobile Electronics Association (MEA) is a trade association comprised of installing dealers and product vendors dedicated to serving the needs of the mobile electronics specialist industry. MEA owns and produces KnowledgeFest, regional trade-only industry events that combine educational programming and vendor training with a trade show floor. MEA owns and publishes the monthly Mobile Electronics® magazine, which is the industry’s #1 resource, as well as other digital media, including websites and the industry’s e-newsletter Hotwire. MEA provides software and data-driven services to vendors and retailers. Learn more at mobile-electronics.com.
 
Media Contact:
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978-645-6434

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04 Feb

Installer of the Year Profile - Artist by Design

Thursday, 04 February 2021
Installer of the Year Justin Kush brings an artistic background to his custom audio builds, continuing to grow and evolve by learning from those around him.
 
Words by Rosa Sophia
 
After his first time pursuing the Industry Awards, Justin Kush was named Installer of the Year during December’s KnowledgeFest.Live event. Kush specializes in fabrication at Mobile Toys in College Station, Texas, where he’s now one of three team members who’ve earned the illustrious title. “I’m an artist. I draw a lot and I paint. I went to the Art Institute of Seattle and got a degree in 3D Animation,” he said. “The art side of it, the fabrication, the vision has always been there for me. Being able to explain to a customer what I’m seeing and being able to draw a quick sketch helps out a lot.” Kush has also taken the reins when it comes to creating renderings for clients so they can get an idea of what the end result will look like. He added that the things he learned about video editing while in college also helped him in the process of submitting material for the awards. He uses Procreate to give clients an idea of what he can do for them. “It’s the closest thing there is to drawing with real pen and paper,” he said, though the program provides tools that, once mastered, can also help someone who isn’t an artist accomplish their goals. The user’s hand doesn’t need to be perfectly steady, for example. “The program will fine-tune your work. You just need to know the techniques to bring out your vision. It’s like fabricating: You have the strategy. You just need to apply it.”
 
Thirsty for Knowledge
About 15 years ago, Kush began his career working at Circuit City. “I knew nothing,” he said, adding that he...Read the rest of the story HERE.
 
 
11 Jan

What's Happening - The Cyber Classroom

Monday, 11 January 2021
In-person training events and trade shows have shifted to online platforms in the wake of COVID-19. Retailers discuss pros and cons of education in a cyber setting, and their hopes for the coming year.
 
Words by Rosa Sophia
 
Due to COVID-19, some decisions regarding meeting with retailers have had to be made on a case-by-case basis, according to Mike Lewis of Echo Sales. The company is a rep firm covering seven states: Illinois, Wisconsin, Indiana, Kentucky, Minnesota, and North and South Dakota. “Under normal circumstances, our business is set up to call on independent accounts,” Lewis said, adding that they also host trainings to support retailers. This year, he noted the company started to stock more inventory themselves, which turned out to be a blessing in disguise because of all the backorders.
 
According to Lewis, Echo Sales has had to approach their day-to-day business in a hybrid fashion. “A couple of months ago, they removed some local restrictions, but we were still being cautious,” he explained. “We were only visiting accounts with specific needs. I was focusing a lot of my travel around afternoon and evening trainings. Now we are back in more of a hybrid again, not traveling as much, and I’ve put offers out to do Zoom meetings, but most conversations have been on the phone.” There are certain things, he added, that must be done in-person—for example, it’s necessary to visit a new account to see the store. “If we do go somewhere, though, we’re very specific about what we’re doing.”
 
A year ago, the company moved into a new facility with a dedicated in-house training space, but because of COVID-19, only one training has.... Read the rest of the story HERE.
 
 
 
 
 
 
 

Copyright - Mobile Electronics Association 2020

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