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1-11-2017 -- Sony has redefined its territorial boundaries and added several new 12 Volt focused distribution partners to more effectively cover the United States, better serve its retailers with timely product delivery, more training, and expertise in the field.

“Adding these business partners on the distribution channel helps our independent retailer channel by providing them the best option for purchasing our product across the entire country, while helping us protect our online representation, pricing, and margins.” said Rick Kojan, National Sales Manager for Sony Car Audio.

New Sony Distribution Partners & Territories

  • MRI Premium Distribution Services (New York state, New England)
  • Murfco (Southern California, Arizona, Southern Nevada, Hawaii)
  • AM Merchandising (Northern California, Northern Nevada)
  • Mid-State Distributing & CPS Distributors Inc. (shared territory in Iowa, Nebraska)

Training events are being scheduled with all distributors, and there will be an intense focus on re-educating retailers across the country on Sony technologies and the product line, as well as techniques to sell the products and features effectively. In addition, the Sony 12-volt Tech Line is dedicated to helping retailers who need assistance on sales or installation tips, and can be reached at 855-SONY-12V (855-766-9128).

Sony Car Audio recently displayed in the North Hall at CES 2017, with a focus on the new XAV-AX100 Car Play / Android Auto head unit, as well as other new products staged for release over the next few months. Contact Rick Kojan at This email address is being protected from spambots. You need JavaScript enabled to view it. or Anthony Tozzi at This email address is being protected from spambots. You need JavaScript enabled to view it. for more information about the company's distribution strategy or about new products.

September 30, 2021 -- The Sony Car Audio team is excited to announce the expansion of our Sony aftermarket car audio sales team.  I am very pleased to report that Anthony Tozzi, formerly of our ActionLink Tech Team, has accepted the role of Distribution accounts sales manager and will head up our independent specialty dealer efforts for North America reporting in directly to myself as Head of Sales. Over the last decade, our Sony 12V car audio business has completely reinvented itself in brand name relevance and market share gains along with increased revenues and profits for our valued dealers. The large portion of this Sony resurgence has come from the independent specialty dealer channel who are serviced through our ten (10) authorized US, Alaska, Hawaii and Canada distributors as well as Crutchfield.
 
Anthony first joined our ActionLink Tech Team back in September of 2011. He is a respected person within the 12V industry. He has an extensive 12V background and interest in car audio, installations and electronics. Furthermore, he also has extremely strong personal and social media working relationships with many of our key specialty dealer sales and installer personnel. For the past five (5) years, he has served as the ActionLink Tech Team Lead over five people and played a critical role with his direct account management involvements with our distributor’s management and sales teams. Anthony and his wife and two daughters reside in Raleigh, NC. Please join me in his official September welcome to the Sony family.

September 19, 2018 -- 12-volt industry veteran Jared Bahley has joined the Actionlink Sony Car Audio team as a Field Support Specialist to further improve their ability to support retailers and distributors that sell Sony Car Audio products. Jared will work directly with Richard Wong to travel and assist with these efforts.

Bahley has held many different positions in his 20-year career, and the experience he has gained while serving as a vehicle technician, store manager and owner, project vehicle builder, and manufacturer’s rep will give him the ability to effectively help retailers. Just like the rest of the team, Jared has experienced nearly every part of the 12-volt industry himself, and this knowledge benefits Sony retailers because it is legitimate experience they can relate to and use to improve their business.

“As a long-time Sony fan, being able to work with this top-rated team is a huge opportunity," Bahley said. “With Sony having just won 2018 Vendor of the Year and Top Vendor in Autosound & Processing in the Mobile Electronics Industry Awards, the timing is great, and I’m anxious to help the team get even better.”

“Adding Jared to our team gives us another set of boots on the ground that can increase our effective retailer response time and service. Our distributors will benefit from having added resources on our team to assist with routine items, and this will free some of our existing resources to allow us to get even better at what we do,” added Anthony Tozzi, the Distribution Sales Manager, who leads the Actionlink team.

Sony Car Audio has seen great success over the last two years because of its hands-on, grass-roots approach to doing business right. Sony leads the industry in MAP pricing protection, and retailers have found huge success by increasing the Sony product assortment in their stores because of its profitability. Sony’s dedicated 12-volt tech line (855-SONY-12V) is handled by experts not only in Sony products, but also in-vehicle application, and the dedicated Sony Retailer Facebook group allows fast access to help and creative ideas.

Sony Car Audio and its 12-volt team will be at the SEMA Show in the North Hall at Booth #12053 highlighting the launch of their new XAV-AX210 Car Play / Android Auto head unit with iDatalink Maestro compatibility. Jared Bahley can be reached directly at This email address is being protected from spambots. You need JavaScript enabled to view it. or 480-737-5499, and Anthony Tozzi can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it. or 201-400-7833.

The Sony Car Audio team has recently filled one of its two Account Manager positions with Jacob Gromovsky. Jacob is based in Atlanta, Ga., covering the Eastern region.

Jacob’s experience as a sales representative managing accounts and understanding the distribution model will help him in this new role. In addition, building relationships and collaborating with customers is second nature to him from his twenty years of experience in the industry.

“Jacob represents what our accounts need in our Eastern territory,” said Anthony Tozzi, Distribution Sales Manager. “His knowledge and ability to help our distributor accounts and retailers will give our small team a much-needed resource out in the field. We are looking forward to finding someone on the West Coast with similar traits as we look to fill that position as well.”

“Individual commitment to a group effort: That is what makes a team work, a company work, a society work, a civilization work. Those were Vince Lombardi’s words, and I am looking forward to my commitment making a positive impact on this team,” says Jacob.

You can reach Jacob at This email address is being protected from spambots. You need JavaScript enabled to view it.. To read the job description or fill out an application for the remaining Account Manager position, visit this link

September 10, 2019 -- Sony has made several moves recently to improve territory coverage in the Northwest, Northeast and in Michigan. Davis Distribution, based in Newell, WV replaces Altron International as the distribution partner covering the state of Michigan. GoFast Solutions out of Middletown, CT replaces MRI Premium Distribution Services in the Northeast. And AM Merchandising expands North and replaces Custom Plus Distributors as the distributor in the greater Northwest. DAS Distributors takes over the entire state of New York to expand the northern portion of their territory. All four partners look to grow Sony sales and leverage their ability to serve retailers at a high level in their respective new territories.

“Growing Davis Distribution’s and DAS Distributors’ territories makes great sense for us because of the great service and support they provide their retailer partners. GoFast Solutions is a new business partner, but their team is familiar with us and how we go to market. Tom Miller’s team at AM Merchandising has proven to be a great partner in Northern California, so their growth into the Northwest was logical. Each will help serve our independent specialty retailers and grow our business in these markets,” said Anthony Tozzi, Distribution Sales Manager.

Davis Distribution will now serve the state of Michigan, in addition to their existing Sony territory in Indiana, Ohia, Kentucky, West Virginia, and Western Pennsylvania. Davis Distribution can be reached by phone at (304) 387-3900 or by email at This email address is being protected from spambots. You need JavaScript enabled to view it..

GoFast Solutions will serve the states of Connecticut, Rhode Island, Massachusetts, Vermont, New Hampshire, and Maine. GoFast Solutions can be reached by phone at (203) 641-0272, or by emailing Dave Prinz at This email address is being protected from spambots. You need JavaScript enabled to view it..

AM Merchandising expands from Northern California and Norther Nevada to now serve Oregon, Washington, Idaho, and Montana. AM Merchandising can be reached at (510) 653-7134, or by email at This email address is being protected from spambots. You need JavaScript enabled to view it..

DAS Distributors expands north and now covers Virginia, Washington D.C., Maryland, Delaware, New Jersey, Eastern Pennsylvania, and New York. DAS Distributors can be reached at (800) 706-0521, or by email at This email address is being protected from spambots. You need JavaScript enabled to view it..

Sony backs all independent specialist retailers through their nationwide network of premium distribution partners and their highly effective representatives. The Sony 12 Volt Tech Line that is dedicated to helping retailers who need assistance on sales or installation tips can be reached at 855-SONY-12V (855-766-9128). Technicians and Sales staff can also join the retailer support Facebook page at bit.ly/SonyDealerPage.

Reach out to Anthony Tozzi at This email address is being protected from spambots. You need JavaScript enabled to view it. for more information about Sony.

July 17, 2018 -- Sony has enjoyed recent success in its grass-roots effort to educate its retailers, align with top-tier distribution partners, and to increase market share. As a 2016-2017 Mobile Electronics Top Vendor in Autosound & Multimedia with hundreds of retailer trainings nationwide over the last two years, a dedicated dealer technical support line, and a close-knit closed Facebook dealer support group, the time is right to join the Sony Car Audio team.

Car Audio Field Support Specialist - SONY Car Audio

General Position Overview

Sony Car Audio program currently has an opportunity available in the U.S. for a Car Audio Support Specialist, who will be responsible to manage and grow positive relationships and focus on all sales and training activities of client products within assigned locations in a specific territory. Ideal candidates will reside in the Western United States and have English and Spanish bilingual capabilities.

Detail of Responsibilities

Face-to-Face Training: Effectively train in-store sales associates and managers on the features and benefits of Sony’s products.

Sales: Coordinate sales plans and gain commitments for training, assisted-selling and special events to increase sell through of Sony’s products. Track sales success and inhibitors in assigned market.

Territory Management: Coordinate all aspects of Sony’s in-store presence. This involves coverage modeling, coordinating resource support in the market, relationship building and event planning and support.

Distributor Relationship: Work with assigned distributor to represent Sony and drive sales through the channel by partnering with distributor sales network

Trade Shows/Events: Represent Sony and Sony products at assigned trade shows, dealer events, distributor events, etc. Must be able to independently setup/tear down events as required.

Formal Training: Train large groups of people in a formal presentation setting. Ability to demonstrate and effectively communicate features and benefits of client’s products.

Candidate Profile

  • Education/Certification
  • MECP certification desired
  • Experience Required    
  • At least five years of experience selling and/or installing mobile audio in the Consumer Electronic Retail Channel
  • Bi-lingual (English and Spanish) strongly preferred
  • Knowledge/Skills
  • Strong presentation and training skills
  • Strong computer skills (e.g. MS Office)
  • Strong technical background in automotive electronics/car audio
  • Ability to travel internationally, as required
  • Must have reliable transportation
  • Must be willing to work weekends, as needed
  • Must be willing to travel extensively within assigned territory, >70 percent overnight travel may be required

Contact Anthony Tozzi at This email address is being protected from spambots. You need JavaScript enabled to view it. for more information or click here to apply online: http://bit.ly/SonyCarAudioSupportPosition

July 10, 2018 -- Sony Car Audio will exhibit at KnowledgeFest in Dallas, Texas in mid-August. As a long-time Diamond level Sponsor of KnowledgeFest, the Sony booth is #201 and is located front and center as you walk into the exhibition hall. Retailers will see awesome new product and get to interact with Sony’s industry-leading support to get answers to questions and demonstrations of product throughout the show.

Sony Car Audio Training Schedule

Friday 8/17/2018 3:00 PM 4:00 PM Why you should be a Sony Retailer Room C144
Saturday 8/18/2018 4:45 PM 5:45 PM Sony XMGS6DSP & XSGS1631, Bluetooth & Music Center Training Room C145
Saturday 8/18/2018 6:00 PM 7:00 PM Sony XMGS6DSP & XSGS1631, Bluetooth & Music Center Training Room C145
Sunday 8/19/2018 3:30 PM 4:30 PM Sony New Product Highlight Reel Room C142

“Our team continues to support KnowledgeFest as it gives us the opportunity to interact with our core audience, the specialty retailers. There is no better way to show new products, get hands-on training, and spend time with our supporting retailers,” said Anthony Tozzi, Distribution Sales Manager.

Sony’s National Trainer Kris Bulla will show a brand-new product, demonstrate the XM-GS6DSP 5/6 Channel Amplifier and the XS-GS1631C Three-Way Component speakers, using the Sony | Music Center app to adjust the sound and stream music directly to the amplifier live via Bluetooth and explain the benefits of becoming a Sony retailer.

Register for Sony Car Audio Training at www.knowledgefest.org

February 10, 2022 -- Sony Car Audio will have two demo cars, four trainings, and their entire team at the upcoming Mobile Electronics Association (MEA) KnowledgeFest taking place at the South Point Convention Center in Las Vegas, Nevada, from February 18 through February 20. Sony retailers are encouraged to contact their distributor rep or Sony Car Audio team members for a code to register for the event for free.

Booth #601 on the trade show floor will show off Mike Rundel’s Toyota CH-R and Jared Bahley’s Toyota Tacoma, both of which show off complete Sony Mobile ES audio systems, and highlight the extraordinary XAV-9500ES head unit. Attendees will be able to sit in the vehicles for a guided demo of these excellent sound systems.

National Trainer Kris Bulla will provide three trainings for Sony Mobile ES, including some new products that will be released in the near future, and one training highlighting the benefits and support received as a Sony Car Audio retailer. Attendees are encouraged to register ahead of time by clicking the training links below:

Sony Dealer Support Training

-          Friday, Feb 19, 4:15PM-5:15PM, Napa B

Sony Mobile ES Trainings

-          Friday, Feb 18, 3:00PM-4:00PM, Napa B

-          Saturday, Feb 19, 5:30PM-6:30PM, Napa B

-          Sunday, Feb 20, 10:45AM-11:45AM, Napa B

For more information, contact Kris Bulla at This email address is being protected from spambots. You need JavaScript enabled to view it..

Due to existing ownership changes and a subsequent sale within Sony’s Pacific Northwest car audio territory (Washington, Oregon, Idaho and Montana); the Sony 12V team will announce a distributor territory realignment effective August 1st. 

Sony 12V is excited and fortunate to extend territory responsibility for the Pacific Northwest to a preexisting and trusted partner in AM Merchandising out of Oakland. AM Merchandising, in partnership with Falcon Sales and Marketing has a warehouse facility in Washougal, Wash and an already well establish sales team serving the specialty independent dealer base in that area.  

The XAV-AX6000 and XAV-AX4000 offer enhanced connectivity and sound customization 
 
SAN DIEGO, CA — June 10, 2022 — Sony Electronics Inc. today announced the newest additions to its line of car AV receivers, including the XAV-AX6000 and the XAV-AX4000. Both AV receivers now include new key features such as fully wireless smartphone conversion, so drivers can use voice control for navigation or playing music on the road even with their device in their pocket.
 
“We are excited to add these products to our lineup, offering more options to consumers looking for better ways to enhance their driving experience,” said Tyler Ishida, President of the Consumer Business Group, Sony Electronics Inc. “With new features including iDatalink® Maestro® compatible, sound customization, and clean interface design, these new receivers allow for better focus on the road, while making drive-time more enjoyable.”
 
 
XAV-AX6000 and XAV-AX4000 Feature Highlights:
  • Fully Wireless Smartphone Conversion: Thanks to a Wi-Fi1 connection from the user’s smartphone, together with the supplied GPS antenna, voice control can be used to navigate, communicate and play music on the road even if the device is in a pocket. 
  • Apple CarPlay: Apple CarPlay2 integrates iPhone with the car audio’s display and controls, enabling users to make phone calls, access music, send and receive messages, get directions optimized for traffic and more while the driver stays focused on the road. Supporting third-party navigation apps, Apple CarPlay provides even more choices to get to the destination.  
  • Android Auto™: Designed with safety and convenience in mind, Android Auto3 is a simpler way to use a smartphone with the car audio’s display. Drivers can talk to Google on Android Auto and stay connected, entertained and informed while keeping their eyes on the road. Just say "Hey Google" or press the dedicated voice control button to get started.
  • iDatalink® Maestro® Compatible: iDatalink® Maestro®4 connects the vehicle’s onboard computer with car audio, making it work as a customized display for their car’s factory-equipped functions and features. It provides a seamless interface with factory infotainment and vehicle information such as air conditioning, performance and safety. Simply connect an iDatalink® Maestro® RR / RR2 by Automotive Data Solutions. It's a new way to connect car audio to a vehicle while retaining and improving the functions of the original equipment.
  • Adopting a flush mount capacitive touch screen realized an astonishingly flat, bezel-less and beautiful display that elegantly matches with the user’s car interiors.
  • The anti-glare 17.6cm (6.95") touchscreen and clean interface design ensure a stylish and efficient user experience.  
  • HDMI Connectivity (XAV-AX6000 only): HDMI connectivity allows the user to hook up an external audio and visual source device, for viewing while parked.
  • LDAC for Exceptional Sound Quality: Enjoy the convenience of Bluetooth® wireless audio and exceptional sound quality thanks to LDAC. Connect compatible devices to stream audio at 96 kHz / 24-bit sampling with bitrates up to 3x higher (990 kbps) than conventional Bluetooth®.
  • FLAC Audio File Compatible: FLAC - Free Lossless Audio Codec, is an audio format similar to MP3, but lossless, meaning audio signals are compressed without any loss in quality. Now the user can play back FLAC files with up to 24-bit depth and sampling frequency at 384 kHz.5
  • Sound Customization: The built-in DSP offers sound processing and time alignment - down to a remarkable 1cm for each of the 5 addressable channels (4 speakers + subwoofer via pre-out). A 14-band EQ lets the users adjust the overall sound to their music or taste. Together with the 3-zone crossover, they can dial in the perfect match of front, rear and subwoofers.
  • Quick Wake Up: With the Quick Wake Up6 feature, users are ready to go right after turning on the ignition.
  • Rear View Camera Ready with Adjustable Parking Guidelines: Users can see the image of a connected rear view camera when shifting the vehicle’s transmission lever to the R(Reverse) position or tap the Rear Camera icon in the home screen.
  • Simple Button Controls with Improved Design: The new button design features large keys to seamlessly fit with the sleek display. Access volume, source, sound settings and voice control, for safe and easy operation on the road.
  • Customizable Wallpaper: Allows changing its wallpaper to the preset color choices or user’s favorite JPEG image saved in a USB device.
  • USB Type-C® Compatible: USB Type-C® (Hi-speed)7 compatible reversible connection interface ensures safe and easy plug in, while it can carry 5V 3.0A maximum current for updated smartphone connectivity.
  • Gold-plated 3-preout Terminals for Future Systems: For future expandability, the 3-pre out connectivity allows the user to build a full acoustic system, for instance including a subwoofer, a mono amplifier and 4- channel amplifier for even louder and powerful sound reproduction. The connection plugs are gold-plated to prevent aging and signal degradation.
  • 5V High Voltage Pre-out (XAV-AX6000 only): Sony's head unit with high voltage pre-out provides a 5-volt signal, offering clearer sound with less distortion.
  • Space Saving Installation with Single DIN Rear Chassis: The rear chassis is designed with single-DIN dimensions that gives enough room under the radio for cable harnesses, steering wheel control and integration boxes, etc. This also provides the ability to install the radio in vehicles that may have obstructions behind the radio mounting area.
 
Pricing and Availability: 
The XAV-AX6000 will have a suggested retail price of $699.99 and is available for purchase September 2022 at authorized dealers. For a full list of specs and information, please visit: https://electronics.sony.com/audio/car-marine-audio/receiver-players/p/xavax6000
The XAV-AX4000 will have a suggested retail price of $599.99 and is available for purchase August 2022 at authorized dealers. For a full list of specs and information, please visit: https://electronics.sony.com/audio/car-marine-audio/receiver-players/p/xavax4000
 
About Sony Electronics Inc.
Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs.
Visit http://www.sony.com/news for more information. 
 
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Zach Stevens
Account Director, Media Relations
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M 978-996-7268
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1840 Century Park East, Los Angeles 90066

September 29, 2021 -- The Sony Car Audio team will be exhibiting and training at KnowledgeFest from October 8-10 at the Indiana Convention Center in Indianapolis.

The team will have their new 2021 Toyota CH-R Sony mobile ES demo car in booth #402, giving live demos. Products will be displayed in their new mobile ES display and retailers will have the ability to interact with team members to learn about mobile ES products and how Sony supports the independent specialist retailer.

“We’re excited about getting in front of our retailers at an event like this, as it gives us the ability to really show off the products and provide great education about our line and support,” said Kris Bulla, Sony National Product Trainer. “Our team is ready to get back to a normal pace of in-person activity and events.”

Sony will be hosting four trainings at the event:

  • Friday – 2:45PM-3:45PM – Sony mobile ES Training
  • Saturday – 4:45PM-5:45PM – Sony New Products and Retailer Support
  • Saturday – 6:00PM-7:00PM – Sony mobile ES Training
  • Sunday – 10:45PM-11:45PM – Sony mobile ES Training

For questions about training, events, or products, retailers can reach the Sony team via the Sony Tech Line at 855-SONY-12V.

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