MEA Projecting Strong Attendance at KnowledgeFest™
Registrations trending above last three-year average
North Andover, MA – August 6, 2021 – The Mobile Electronics Association (MEA), owner and producer of KnowledgeFest events, stated that with 20 days to go, the Dallas event registrations have reached levels comparable with attendance over the last three years events as the industry comes together in Dallas. The Omni (host hotel for the event) has reported that its room block is now sold-out, and producers are looking into additional hotel accommodations for attendees.
Despite the post-pandemic inventory shortage and labor challenges, more than 50 brands will be represented from manufacturers that are exhibiting to show their support to dealers and providing product information and training.
The show producers continue to work with the City of Dallas, Convention Center, and Host Hotel to assure a successful and safe event. Mask’s will not be required but recommended in public places if not vaccinated.
The Dallas event will include more than 100 hours of dealer education workshops and vendor sponsored training devoted exclusively to the mobile specialist, the installing dealer.
For more information and to register for KnowledgeFest, visit KnowledgeFest.org
Upcoming KnowledgeFest events:
2021
August 27-29, 2021 - Dallas, TX
October 8-10, 2021 - Indianapolis, IN
2022
February 18-20, 2022 – Las Vegas, NV
April 1-3, 2022 – Indianapolis, IN
June 10-12, 2022 – Orlando, FL
August 26-28, 2022 – Dallas, TX
About the Mobile Electronics Association
Mobile Electronics Association (MEA) is a trade association comprised of installing dealers and product vendors dedicated to serving the needs of the mobile electronics specialist industry. MEA owns and produces KnowledgeFest, regional trade-only industry events that combine educational programming and vendor training with a trade show floor. MEA owns and publishes the monthly Mobile Electronics® magazine, which is the industry’s #1 resource, as well as other digital media, including websites and the industry’s e-newsletter Hotwire. MEA provides software and data-driven services to vendors and retailers. Learn more at mobile-electronics.com.
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Strategy & Tactics: Business Planning Basics
Facing pitfalls? Here are 5 ways retailers can learn to be more prepared for unexpected twists and turns in both life and business.
Words by Rosa Sophia
When preparing for the future, retailers agree it’s best to have a plan—and a backup plan in case the first option doesn’t work out. James P. Smith of A.C.T. Audio in Vernon, Conn. said it’s best not to look at pitfalls in life as failures. “Look at it as a lesson,” he said, noting that it’s important to sit down and extract knowledge from the experience. “Then it becomes more of a success because you know what not to do in the future. You can analyze your mistakes and see how you need to change your mindset or your behavior—whatever the situation is—to keep moving forward.” Smith said when he makes a mistake, he uses it as an opportunity to learn, to keep something similar from happening in the future.
The debut KnowledgeFest Orlando took place June 25-27, and on Sunday, Smith taught his first class, called “Getting Out of Your Own Way: From Technician to CEO.” In it, he covered understanding core values, creating standard operating procedures and how best to delegate tasks. Smith detailed how he went from partnering in a business in 2011 to purchasing A.C.T. Audio in 2019, and what he learned along the way. He asked attendees to consider whether... read the rest by [Clicking Here]
Read the latest issue of Mobile Electronics magazine [Click Here]
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Joining the Club
There are many different ways to get involved in the industry and network with fellow professionals. Let’s explore them. Which option works best for you?
Clubs, groups and associations are either exclusive, inclusive or both. Before you consider joining one, you should ask yourself a few questions, such as: What do you hope to get out of being a member? What are you able to contribute? Does the group conflict with other groups you’re involved in? Do the rules make sense and are you willing to abide by those rules? And lastly, why do you want to be part of the group? You’re probably seeking information, or even a sense of belonging. If you find value in it, then join and participate.
Types of Organizations and How to Navigate Them
Group leaders will state the purpose of the group and control the direction of the content. For example, a Facebook group will usually have a stated purpose and rules of engagement. Most groups allow for free exchange of information with little restrictions. Most will ask members to refrain from advertising or promoting themselves, as this does little to further the overall purpose. When groups allow this type of posting, the content often devolves and loses its intended purpose.
One reason for the popularity of social media groups is the ease of engagement. Most are free to join and only require you to meet certain qualifications. Once connected, you can share your thoughts, comment on posts and offer assistance to other members.
Vendor Groups and Industry Associations
Vendor groups are usually private Facebook groups, but some vendors offer them with special login credentials on the company’s website. These groups are almost always exclusive to customers of the vendor, and meant to be used to obtain and share information and find technical support. This type of group can be very helpful. Beyond that, dealer-to-dealer communication can be very valuable as it relates to a specific product or installation technique.
Trade associations in our industry provide a big tent environment allowing for many smaller groups to be formed. Some associations provide services to members in areas specific to their business interests. An association may also have several social groups allowing members to connect on specific topics.
Associations tend to be inclusive because they allow for many people in various areas of the field to be represented. Guidelines are set for membership types, and usually the member must demonstrate affiliation to the trade. This generally includes a code of ethics required to maintain good standing within the association.
Consider Exploring Cross-Industry Groups
If you are looking for a way to connect with others, look for opportunities to become involved in cross-industry groups. These groups usually exist in associations and are made up of participants from various associations in related industries. Becoming involved in this type of group will expose you to other industries and experiences. If the opportunity arises, seize it. It should be considered high-value.
Mingling With the Group
Joining up? Consider what’s best for you—an inclusive or exclusive setting, and how to decide.
An exclusive group has certain rules or requirements. There’s nothing wrong with this, but you should know before attempting to join that you might not be approved for membership. Groups like this are usually meant for a very specific field or interest. On the other hand, an inclusive group allows many to join regardless of affiliation with other groups. They tend to focus on greater participation, allowing for varied thoughts and opinions. Both group types serve a purpose.
Groups Can Be Both Inclusive and Exclusive
An association tends to recruit from a larger base, allowing it to be considered inclusive of all interests. Once you are a member, there may be groups within the association that are both inclusive and exclusive. The difference is that there’s usually a path for any member meeting certain criteria to become involved in an exclusive part of the association. For example, the association may have a leadership board that requires the member to meet certain criteria, and either be nominated or appointed to serve for a specific period.
Deciding Where You Belong
It’s easy enough to just join everything that interests you. That said, go back to the first part of this article and review what you want to get out of your association with specific groups. Are you looking for some precise information? Maybe you just want a sense of belonging. That’s reason enough to join and network with others. If you find value, then join and participate. To really get the most out of it, make sure you take the time to participate in any in-person events that others from the group might attend. Face-to-face networking tends to build better relationships, thus providing you with a longer-lasting and more fruitful experience.
Here’s What the Best Groups Have in Common
A group that helps you grow both personally and professionally will invite you to express your thoughts or opinions without consequences. Members will debate the issues and share relevant and helpful information. They won’t focus on who’s the best, or who’s not so good. They will lift up rather than tear down others. Good leadership in any group will help focus on your personal growth as an individual. If you feel the group lacks quality leadership, don’t shy away from speaking up. You never know—you might be the leader the group is looking for.
Yes, some groups may compete for your attention and membership. There’s nothing wrong with that, but there is a problem with a group that shuns others who might not be like them. Don’t get caught up in this type of group. It can be harmful to both you and others. Look for groups that encourage you to be yourself. Over time, you should notice the groups that don’t shun others are the ones which allow you to be a member.
Need Help Finding the Right Place for You?
I know many leaders with integrity in our industry. If you’re looking for a good group, ask your sales reps, your vendors, and even the Mobile Electronics Association. We will be glad to help point you in the right direction. And if you can make the journey, any KnowledgeFest event will put you in front of other likeminded professionals in our industry who can point you to great groups that will help you grow.
Read the latest issue of Mobile Electronics magazine [Click Here]
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South Point Hotel and Casino to host KnowledgeFest and the Industry Awards
North Andover, MA (June 21, 2021) – The Mobile Electronics Association (MEA) announces a new location for KnowledgeFest™ West to be held at the South Point Hotel and Casino in Las Vegas on February 18-20, 2022. For the past three years KnowledgeFest West was held in Long Beach California where attendance grew each year while attracting more retailers from outside the typical 300-mile radius.
“Although Long Beach exceeded our expectations as our fastest growing KnowledgeFest event, Las Vegas is a more convenient destination for accommodating retailers traveling from many locations on the West coast and from Canada” said MEA President, Chris Cook.
KnowledgeFest Las Vegas will kick off the 2022 Education and Trade-Show line up which includes Indianapolis (April 1-3), Orlando (June 10-12) and in Dallas (August 26-28). Now with four events across the country, KnowledgeFest solidifies its position as THE Mobile Electronics industry’s educational venue featuring member exhibitors showcasing their latest products and technology for attending retailers.
Adding to the excitement, the winners of the 2021 Mobile Electronics® Industry Awards will be honored at the new Las Vegas event. “The Industry Awards will be better aligned to celebrate a full year of recognition.” stated Cook. “The mobile electronics industry will celebrate those that exemplify the highest standards of professionalism, business ethics, service, and expertise.”
KnowledgeFest 2022 will showcase more than 100 exhibitors, representing over 125 brands. The education and training will represent 500+ hours of Owner/Sales/Installer Workshops and Vendor Training sessions. It will attract more than 6,000 attendees throughout the year seeking to learn more about their profession, networking with like-minded industry professionals, and discovering new technologies, products, and services from exhibitors.
“With over 25 years of serving the Mobile Electronics Industry, KnowledgeFest is established as the most respected educational event of our time.” stated MEA Chairman, Tony Frangiosa. “MEA and the mobile electronics industry are set to succeed well into the future as retailers coast-to-coast take advantage of this valuable experience.”
For more information and to register for KnowledgeFest, visit KnowledgeFest.org
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Face to Face
It’s time to reopen KnowledgeFest
The sign on the door says we’re open for business. As schools, amusement parks, and, yes, trade shows and conferences reopen, we are excited to begin returning to normal. This June 25th KnowledgeFest will be starting up again in Orlando, Florida. This will be our first event in the Sunshine State. At the time of the event, it will have been over 15 months since we were able to meet in person back in Long Beach, California in February of 2020. It has been a long, hard road for many of us, and for a myriad of reasons.
Learning From the Challenges of the Past Year
As an association, we better understand key facets of the industry and how best to provide assistance in times of uncertainty. I can vividly remember the last in-person events I took part in. In February 2020, I was in Germany as a presenter at the Car Media Convention (CMC). In March, I was in the United States as an exhibitor, and I also had the privilege of presenting the keynote at the GoFast Solutions Mobile Expo. Each was at the very beginning of the pandemic.
Here’s What to Expect at KnowledgeFest Orlando
Since so many on social media have been wondering what to expect, I thought it would be a good idea to provide perspective on what we’re planning for KnowledgeFest Orlando. The first question: “Do we have to wear masks?” At the time of this writing, the answer is yes—you will have to wear a mask in the trade show floor and in the education and training sessions.
While Florida is a mask-free state, we are taking an abundance of caution knowing that many will be traveling from all over the country. Should guidance change prior to the event, we’ll comply with the prevailing wisdom from federal, state, and local ordinances. That said, much of the time you’re in Florida, mask-wearing will be up to your individual preference. The event will have high standards of clean, safe environments designed to provide the highest level of safety for you as the attendee. All the information you need can be found at KnowledgeFest.org/register, then look for “[Click Here] for Information on what to expect at the Orlando Event.” One very important thing to expect is the best live learning experience in the industry and a lot of fun networking with exhibitors and others in the industry.
What’s New?
This event will be a bit different from past events. First, it’s in Orlando! It’s a great place to take the family for vacation or connect face-to-face with friends. As an industry, we have a brave history of being able to adapt to new things. This will be a new thing for many of you who have not attended a KnowledgeFest event. To date, Orlando has been our most anticipated event. We will have an excellent line-up of presenters for both the education sessions and the manufacturer trainings. Expect to come home from the event with knowledge and wisdom that will improve your business.
Join Us in June
If you are in the mobile electronics industry, take this as an open invitation to join us in Orlando, June 25th to 27th for networking, discovery and just plain fun! If you miss it, remember you’ll have two more chances this year. One in Dallas, August 27th to 29th and the other in Indianapolis, October 8th to 10th. Regardless of the event, I look forward to seeing everyone together again!
Read the latest issue of Mobile Electronics magazine [Click Here]
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North Andover, MA – May 18, 2021 – The Mobile Electronics Association introduces the all-new Mobile Electronics Show! The series premiere, sponsored by Sony, will debut on Tuesday, May 18th at noon Eastern Time. For the first webcast, Mobile Electronics Association president and show host Chris Cook will interview some of the winners from the 2020 Mobile Electronics Industry Awards including Jason Kranitz of Kingpin Car & Marine Audio, Adam Devine of Devine Concepts, Kimberly Trainer of Car-Tunes, and Justin Kush of MTI. There is also a special opening interview with the Sales Pro of the Year, Mike Rundel of Sony.
“The Mobile Electronics Show will be broadcast on YouTube, Facebook, and Vimeo and will include great interviews with key players in the Mobile Electronics Industry” said Chris Cook, President of MEA. “Each show will bring to life content from Mobile Electronics Magazine in an infotaining, video podcast format that will feature dealers, manufacturers, distributors and key industry personalities."
For a direct link to the webcast go to http://me-mag.com/me-show.
About the Mobile Electronics Association
Mobile Electronics Association (MEA) is a trade association comprised of installing dealers and product vendors dedicated to serving the needs of the mobile electronics specialist industry. MEA owns and produces KnowledgeFest, regional trade-only industry events that combine educational programming and vendor training with a trade show floor. MEA owns and publishes the monthly Mobile Electronics® magazine, which is the industry’s #1 resource, as well as other digital media, including websites and the industry’s e-newsletter Hotwire. MEA provides software and data-driven services to vendors and retailers. Learn more at mobile-electronics.com.
Media Contact:
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North Andover, MA – May 18, 2021 – KnowledgeFest™ Orlando, produced by the Mobile Electronics Association (MEA), will be held June 25-27, 2021 at the Orange County Convention Center. The event debut will host exhibitors from top brands as well as more than 100 hours of dealer education workshops and vendor sponsored training. Registration is open for the event and for the host hotel, Rosen Centre Hotel. For 2021, MEA is anticipating strong return in participation to KnowledgeFest for 2021 starting with a new first-time event in Orlando Florida. For official information on the event please go to http://www.knowledgefest.org/.
“KnowledgeFest is the only industry event devoted exclusively to the mobile specialist, the installing dealer. The addition of the event in Orlando brings KnowledgeFest to a coast-to-coast nationwide audience” said Chris Cook, President of MEA. “Combining an exhibit floor with dealer education and manufacturer training, KnowledgeFest delivers a tremendous value for the entire industry."
Those attending this year’s event should know that we put their health and safety at the top of our list. We have collected information regarding the best-known processes and procedures designed to provide attendees with a safe and successful education, training, and trade show experience. We look forward to providing all participants an event that allows them to come together and learn from one another.
For more information and to register for KnowledgeFest, visit KnowledgeFest.org
Upcoming KnowledgeFest events:
- August 27-29, 2020 - Dallas, TX
- October 8-10, 2021 - Indianapolis, IN
About the Mobile Electronics Association
Mobile Electronics Association (MEA) is a trade association comprised of installing dealers and product vendors dedicated to serving the needs of the mobile electronics specialist industry. MEA owns and produces KnowledgeFest, regional trade-only industry events that combine educational programming and vendor training with a trade show floor. MEA owns and publishes the monthly Mobile Electronics® magazine, which is the industry’s #1 resource, as well as other digital media, including websites and the industry’s e-newsletter Hotwire. MEA provides software and data-driven services to vendors and retailers. Learn more at mobile-electronics.com.
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Providing over 45 hours of great education for the Mobile Electronics industry
North Andover, MA – March 19, 2021 – The Mobile Electronics Association kicks off their second virtual KnowledgeFest event focused on West Coast specialty retailers. The event starts today, Friday, March 19th and continues through Sunday, March 21st and will be held on Pacific Time to include the many retailers that would have attended the Long Beach California KnowledgeFest event. While focused on the Western half of the nation, the virtual event is great for everyone to attend regardless of their Time Zone. The event will produce three keynotes, 21 education workshops, and 22 manufacturer training sessions for over 45 hours of valuable education.
“While nothing can replace the excitement of an in-person event, KnowledgeFest LIVE is designed to deliver a feeling of connection that will help the industry enjoy the awesome education, vendor training, and networking KnowledgeFest is known to provide.” said Chris Cook, MEA President. “Our virtual experience delivers the best way to connect when in-person events are not yet possible.
The event will be presented through MEA’s digital event platform allowing attendees to participate in education workshops, manufacturer trainings, and take a virtual tour of exhibitor spaces to preview their featured products and show vehicles.
For more information on KnowledgeFest West LIVE or to Regsiter for the event visit KnowledgeFestWest.Live.
Mark your Calendars for Upcoming KnowledgeFest in-person events:
June 25-27, 2021 – Orlando, FL – In-Person with Live Streaming
August 27-29, 2021 – Dallas, TX – In-Person with Live Streaming
October 8-10, 2021 – Indianapolis, IN – In-Person with Live Streaming
About the Mobile Electronics Association
Mobile Electronics Association (MEA) is a trade association comprised of installing dealers and product vendors dedicated to serving the needs of the mobile electronics specialist industry. MEA owns and produces KnowledgeFest, regional trade-only industry events that combine educational programming and vendor training with a trade show floor. MEA owns and publishes the monthly Mobile Electronics® magazine, which is the industry’s #1 resource, as well as other digital media, including websites and the industry’s e-newsletter Hotwire. MEA provides software and data-driven services to vendors and retailers. Learn more at mobile-electronics.com.
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MEA announces the next event for the Mobile Electronics Industry
North Andover, MA – February 16, 2021 – The Mobile Electronics Association announced the next Live Virtual event to be held March 19-21, 2021. KnowledgeFest is going West to provide great education and training for the many retailers that will not be able to benefit from an in-person event in the first half of 2021. The event will be held on Pacific Time to include the many retailers that would have attended the Long Beach California KnowledgeFest event. While focused on the Western half of the nation, the great thing about a virtual event is that everyone can attend regardless of their geographic location.
“The industry can expect highly relevant education workshops taught by some of the best instructors in the industry.” said Chris Cook, MEA President. “In addition, top manufacturers will be featuring education on their products and services all in an effort to better prepare specialty retailers for the 2021 selling season.” “We took the time to survey the retailers that attended the past three KnowledgeFest Long Beach events and they overwhelmingly stated that they would attend a virtual event targeted towards the Pacific Time Zone.” added Cook.
While nothing can replace the excitement of an in-person event, KnowledgeFest LIVE is designed to deliver a feeling of connection that will help the industry enjoy the awesome education, vendor training, and networking KnowledgeFest is known to provide.
MEA expects to conduct webinars over the next few weeks to demonstrate the virtual event for attendees and exhibitors. KnowledgeFest LIVE is a virtual experience for retailers, sales reps, and manufacturers to connect when in-person events are not possible. The event will be presented through MEA’s digital platform allowing attendees to participate in education workshops, manufacturer trainings, and take a virtual tour of exhibitor spaces
To register for KnowledgeFest West LIVE or get information on how your company can become an exhibitor, visit KnowledgeFestWest.Live.
Mark your Calendars for Upcoming KnowledgeFest events:
- - March 19-21, 2021 – Virtual Event
- - June 25-27, 2021 – Orlando, FL – In-Person and Live Streaming
- - August 27-29, 2021 – Dallas, TX – In-Person and Live Streaming
- - October 8-10, 2021 – Indianapolis, IN – In-Person and Live Streaming
About the Mobile Electronics Association
Mobile Electronics Association (MEA) is a trade association comprised of installing dealers and product vendors dedicated to serving the needs of the mobile electronics specialist industry. MEA owns and produces KnowledgeFest, regional trade-only industry events that combine educational programming and vendor training with a trade show floor. MEA owns and publishes the monthly Mobile Electronics® magazine, which is the industry’s #1 resource, as well as other digital media, including websites and the industry’s e-newsletter Hotwire. MEA provides software and data-driven services to vendors and retailers. Learn more at mobile-electronics.com.
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Mobile Electronics Magazine Top 10 Most Read Stories of the Decade
Click on the Title below to review Top Stories
2020 – Strategy & Tactics for March 2020 - Rules of the Game
2019 – ME-Mag January Issue Feature: What’s Happening: MECP in the Year Ahead
2018 – What's Happening - The DSP Trend and How it’s Changing the Industry
2017 – December Issue Feature: The Support Team - The Chosen Ones
2016 – VOXX Electronics Announces the Launch of Facebook Group ‘VOXX TECH’!
2015 – Three Reasons Why it’s Time for an Apple Car
2014 – Q&A with Andy Wehmeyer of Audiofrog
2013 – Digital Dashboard Drives Detroit Debuts
2012 – Mild Remote Start Season Worrisome for East Coast Retailers
2011 – Keynote Addresses from OnStar and Aha by Harman at KnowledgeFest 2011 – Content no longer available on ME-Mag.com - Reference from CE Outlook
2010 – MERA (now MEA) to Relaunch KnowledgeFest in Dallas, TX - Content no longer available on ME-Mag.com - Reference from CE Outlook
Mobile Electronics Magazine Top 10 Most Read Stories of 2020
Click on the Title to review Top Stories
#1. Strategy & Tactics for March 2020 - Rules of the Game
#2. Difference Makers for February March 2020 - Deep in the Heartland
#3. March Issue Feature: Real World Retail - Ocala Car Audio
#4. Magazine Feature - KarTele Mobile Electronics in Real World Retail
#5. Strategy & Tactics: Identifying and Overcoming Negative Habits and Behaviors
#6. Magazine Feature - LIS Audio in Real World Retail
#7. Listen to Learning from Leaders with Alex Camara, CEO of AudioControl
#8. What's Happening - The Industry Responds to COVID-19 - April Issue Feature
#9. ME-Mag Editors Forum: Open for Business
#10. Magazine Feature: What's Happening - Summer Sales Skyrocket in the Wake of COVID-19
[Read] the on the digital platform for Mobile Electronics magazine
Thankful
Finding blessings in the midst of chaos
All of us have our own stories about the challenges we faced this year. It seems as if no one has escaped the pandemic effect. However, we all have something to be thankful for, too. Regardless of your situation, it’s important to pause and perhaps reflect upon things for which we can be thankful. You see, being thankful doesn’t mean you enjoyed the situation. But it does mean that, in the end, you understood and met the challenge, leaving you appreciative that you either overcame it or learned a valuable lesson that helped you grow personally, professionally or both.
My opening subtitle states, “Finding blessings in the midst of chaos.” When I think of chaos, I look at the many things at work to divide us. I found it heartbreaking that topics in the daily news left us arguing with each other. The complete lack of understanding by those who were chosen to lead us through this pandemic contributed to the confusion. Some news outlets reported good information while others reported not-so-good information. As a result, many of us argued these points amongst ourselves.
Many of these arguments played out on social media. Otherwise rational people chose sides and defended what they believed to be the truth. While I enjoy a robust and engaging discussion as much as the next person, this went beyond reasonable discussion. I spoke to many who lost friends in these arguments over topics such as medical and political information. This was the chaos to which I referred in my opening subtitle.
Yes, the pandemic, riots and political posturing were not the only things that produced chaos. The real chaos was related to all of those we’ve lost over the past year. Those for whom we can only seek to honor their memories. For those who’ve lost someone or something this year, I can only say that I am truly sorry you had to bear the brunt of the heartbreak produced in part from this pandemic.
I also opened this column with the title “Thankful.” Why? Where is the blessing, the silver-lined cloud we seek?
I am thankful for my family, friends and those of you who are part of the family we call our industry. I know every industry has unique attributes which give it an identity. But when I say I am thankful, I refer to the mobile electronics industry. We are unique in ways I have not experienced in other industries. Our identity is rooted in our desire and actions to help and support others in time of need. Arguments aside, I believe the blessing is in our actions to reach out and lift up those in need, those torn by forces out of their control. Acts of kindness greatly outweigh the chaos and go a long way toward defining who and what we are as an industry.
This year nearly all of us have suffered loss and disappointment in some way. In that, we have grown closer as an industry. We have also reaped the blessings of increased awareness and business which have in turn provided for our associates and our families.
Today, I challenge you to pause and reflect on the many blessings we have, and seek to mend any damaged friendships, because it’s important that we be there for each other and support one another in times of need—regardless of differing opinions.
I look forward to the New Year, to new beginnings and to blessings I know we’ll have as we continue to grow together to produce the awesome experiences that only our industry can provide.
Read the latest issue of Mobile Electronics magazine [Click Here]
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MEA’s first virtual event hosted a record number of retailers
North Andover, MA – December 22, 2020 –The Mobile Electronics Association (MEA) hosted its largest KnowledgeFest to date as a virtual event. The trade show and conference led with an industry first technology that allowed attendees to connect live with exhibitors. Exhibitors received nearly 13,000 booth visits with nearly 20,000 views of exhibitor-related content. The event also launched a new sales rep networking feature called “Rep Connect.” Over 45 sales reps were engaged with hundreds of attendees. When it comes to KnowledgeFest education and training, no event can compare. The education and training had over 5,600 in attendance for the 60 hours of education workshops, manufacturer trainings and keynotes. And when it came to live interaction, over 1,200 attendees enjoyed the new live booth experience allowing them to connect and interact with exhibitors.
“Due in part to the event’s online platform, KnowledgeFest.Live saw a record number of attendees totaling over 2,500 from across the country and around the globe,” stated MEA president Chris Cook. “the event featured more than 30 brands, 24 show cars displayed in the online platform, five keynotes and events, and 57 manufacturer trainings and educational workshops.”
Finishing the event was the annual Mobile Electronics Industry Awards that that was live-streamed on Facebook and YouTube. The event has more than 4,000 views and 850 comments making it our largest audience to date. At the opening of the awards, Mr. Cook encouraged viewers and attendees to see the coming year as a “comeback,” and to take the time to develop new relationships with customers, new opportunities for businesses, and instead of a “new normal,” focus on utilizing newly acquired knowledge to spark future successes. “It’s been a difficult and challenging year,” Mr. Cook noted, adding, “One we will never forget and for many, we can’t wait until it’s over. Let’s make sure we reflect on this experience and think about how we adapted, learned and—in many cases—conquered.”
MEA will host the KnowledgeFest.Live education workshops, select manufacturer trainings, keynotes on-demand through the end of 2021. Stay tuned for future KnowledgeFest.Live event announcements for 2021 as MEA looks towards the future of online and hybrid events to meet the education needs of our industry.
About the Mobile Electronics Association
Mobile Electronics Association (MEA) is a trade association comprised of installing dealers and product vendors dedicated to serving the needs of the mobile electronics specialist industry. MEA owns and produces KnowledgeFest, regional trade-only industry events that combine educational programming and vendor training with a trade show floor. MEA owns and publishes the monthly Mobile Electronics® magazine, which is the industry’s #1 resource, as well as other digital media, including websites and the industry’s e-newsletter Hotwire. MEA provides software and data-driven services to vendors and retailers.
Learn more at mobile-electronics.com
Media Contact:
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The virtual event was broadcast live to thousands of viewers
North Andover, Mass. – December 13, 2020 – The Mobile Electronics® Association (MEA) announced the winners of the 2020 Mobile Electronics Industry Awards. The awards were presented Sunday evening at the conclusion of a successful KnowledgeFest.Live virtual event. The awards recognize and honor professionals in the mobile electronics industry that exhibit outstanding service, business ethics, professionalism, and expertise in their field.
Chris Cook, President of MEA, hosted the event which was viewed online by thousands of industry professionals, including family and friends, from the United States and around the globe. Top honors for Installer of the Year went to Justin Kush of Mobile Toys Inc. in College Station, Texas. Retailer of the Year (single store) was awarded to both Divine Concepts, Naples, Fla. and Car-Tunes, Greenville, Miss. Sales Pro of the Year went to Jason Kranitz of Kingpin Car & Marine Audio in Henderson, Nev. and Trusted Tech of the Year went to Chris McNulty of Kingpin University in Henderson, Nev. Vendor of the Year went to AudioControl and Distributor of the Year went to DOW Electronics.
Installer of the Year
Justin Kush – Mobile Toys Inc. – College Station, TX
Installer of the Year – Runner-Up
Dean Beyett – Five Star Car Stereo – Clearwater, FL
Sales Pro Award Winner
Jason Kranitz – Kingpin Car & Marine Audio – Henderson, NV
Trusted Tech Award Winner
Chris McNulty – Kingpin Car & Marine Audio – Henderson, NV
Retailer of the Year
Car-Tunes Inc. – Greenville, MS
Retailer of the Year
Divine Concepts – Naples, FL
Retailer of the Year Runner-up
Mobile Toys Inc. – College Station, TX
Retailer of the Year Runner-up
Traffic Jams Motorsports – Buford, GA
Rookie of the Year
Oscar Rodriguez – J’s Tint & Car Audio – Dallas, TX
Most Improved Store or Chain
KarTele Mobile Electronics – Waterbury, CT
Best Online Presence
NVS Audio – Roselle, NJ
Best Customer Retention Program
JML Audio of St. Louis – Fenton, MO
Best Customer Experience
Elevated Audio – Denver, CO
Best Store Culture
Traffic Jams Motorsports – Buford, GA
Customer Choice Award
Mobile Toys Inc. – College Station, TX
Career Achievement Award
Tom Malone
Expeditor of the Year
American Radio
Distributor of the Year
DOW Electronics
Rep Firm of the Year
Marketing Pros – Arlington, TX
Rep of the Year
Mike Rundel, Sony
Vendor of the Year
AudioControl
Top Vendor: Autosound & Processing
Sony
Top Vendor: Security, Safety and Driver Assistance
AAMP
Top Vendor: Accessories and Materials
Metra Electronics
Top Vendor: Infotainment & Multimedia
Sony
Top Vendor: Powersports & Marine
JL Audio
About the Mobile Electronics Association
Mobile Electronics Association (MEA) is a trade association comprised of installing dealers and product vendors dedicated to serving the needs of the mobile electronics specialist industry. MEA owns and produces KnowledgeFest, regional trade-only industry events that combine educational programming and vendor training with a trade show floor. MEA owns and publishes the monthly Mobile Electronics® magazine, which is the industry’s #1 resource, as well as other digital media, including websites and the industry’s e-newsletter Hotwire. MEA provides software and data-driven services to vendors and retailers. Learn more at mobile-electronics.com.
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Victory for the Aftermarket
Question 1 "Right to Repair" wirelessly that was on the Massachusetts ballot passed by a 3 to 1 margin. Massachusetts became the battleground again for automakers versus independent repair shops and the associations representing them, to require automakers to make available the vehicle data sent wireless (telematics) for all vehicles sold after 2022.
The original Massachusetts Right to Repair act passed in 2012 requiring automobile manufacturers to provide the necessary documents and information to allow anyone to repair their own vehicle. While not passed at the federal level, the major automobile trade organizations signed a memorandum to agree to abide by Massachusetts' law in all fifty states starting in the 2018 automotive year. This action will be an amendment to the existing 2012 law. If this amendment is also adapted to the existing agreement covering all 50 states, this could be a game changer for the mobile electronics industry allowing universal access to the vehicle bus, something the aftermarket industry has been desiring for decades.
Although independent repair shops could still diagnose vehicle problems through the OBDII port, automakers had an unfair advantage of doing so wirelessly with vehicles having connected services. They could receive maintenance alerts and contact vehicle owners for service in advance. In some cases, they may even be able to make repairs by resetting error codes or updating software over the air. These same Telematics services enable automakers to offer vehicle owners APPs that will allow them to identify vehicle diagnostic information as well as receive alerts related to low battery voltage or vehicle movement. A signal is required to be sent to the vehicle to run the diagnostic test. This type of control is leveraged to lock and unlock doors and, in some cases, remotely start the vehicle.
This new legislation could be significant to the aftermarket mobile electronics industry. Just as mobile electronics manufacturers have been able to innovate new products connecting to OBDII port, now aftermarket devices and/or APPs can be developed to enhance or enable many vehicle owners’ features. For example, a future keyless entry and remote start add-on may simply be done by downloading an APP setup by the vehicle owner with proper vehicle access credentials. No doubt, aftermarket devices requiring installation will be designed to take advantage of this universal connected service. As Massachusetts based companies, both InstallerNet and the Mobile Electronics Association collaborated with the Auto Care Association to provide testimonials early this year at a hearing held by the Joint Committee on Consumer Protection of Massachusetts Legislature regarding Massachusetts Vehicle Data Access Legislation. That hearing was the first step in the state’s consideration of the data access legislation that has now become law in Massachusetts. The new law amends the state’s existing Right to Repair law —thus ensuring consumers continued choice in vehicle repair.
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Come Together
One industry, association and purpose.
A little over ten years ago—November 4, 2009 to be exact—I stood on a stage at the SEMA Show with a few other industry leaders to announce the purchase of MERA (now MEA) and that we would be re-launching a new KnowledgeFest on October 10, 2010 (10-10-10) in Dallas, Texas. At that launch, we played a fitting tune: The Beatles’ “Come Together.” Why that song, you ask? It was the prelude for our mission to unite a very fractured industry. It came from a strong desire to create an association that brought a group of talented albeit underrepresented individuals together for a common purpose, to improve upon each other and the industry in the process. To create an association with benefits that either saved or made our members money. One that focused on great education opportunities and provided highly relevant information, thus empowering our industry to thrive.
Bringing Benefits to Specialty Retailers
Back in 2008, the association had dwindled to less than 100 members and was no longer able to support the trade event that had been held every year since 1993. Knowing this, we set out to relaunch the associations premiere trade event, KnowledgeFest. Looking back, it was a great accomplishment and a good first step to creating something that provided a learning environment for the benefit of the entire industry. However, an event was not the only thing to revive. Next, we set out to review the offered benefits from the association and decide how best to move forward with value for our members.
Our goal was to create an association that provided benefits to assist specialty retailers with technology and services. These benefits should either save retailers money, help them make money, or both. We added the industry’s best-known point-of-sale and scheduling software, Total Sales and Scheduling (TSS), to our arsenal. Then we added a long-time standard for vehicle fitment and wiring information, the Mobile Automotive Information Database (MAID). Both were transferred from our parent company, InstallerNet. These two technology offerings provide high value to our members. To date, most of our members use them. Soon after, we added websites and in-store signage solutions to round out these offerings. However, this was only the beginning.
Nurturing Continued Growth Year Over Year
Next, we sought out partners to provide great member benefits that met or exceeded our standards. One of those partners is the Member Savings Program. Our partnership provided benefits that save members thousands of dollars per year through the buying power of a group purchasing alliance made up of over 150 associations.
In an effort to present our members to consumers, we created a consumer-focused website that provides members with a listing including their location, hours of operation, company slogan and links to website and social media sites. Check it out at www.MEAPreferred.com. Take some time to review the benefits, and you’ll find discount shipping programs, savings on payroll processing, free registration to KnowledgeFest events, professional business coaching and Mobile Electronics magazine. These are just some examples of the many cost-saving and money-making benefits of being an MEA member.
Today, MEA is over 1,000 members strong. Your mobile electronics (trade) association consists of manufacturers, retailers and service providers of automotive aftermarket technology products. Through our coast-to-coast offering of KnowledgeFest trade shows and conferences, we can provide top-notch education, networking opportunities and business services designed to advance professionalism and profitability for all of the industry's stakeholders.
Providing Top-Tier Education
Our publication, Mobile Electronics magazine, is the industry’s #1 resource with more than 18,000 digital subscribers. The monthly publication acknowledges top retailers, installers and suppliers through the annual Mobile Electronics Industry Awards.
Finally, KnowledgeFest provides a three-day event with emphasis on experience, learning and connecting with others in the mobile electronics industry. These events provide you with the best opportunity to learn from other successful industry professionals at either Long Beach, Calif., Indianapolis, Ind., Orlando, Fla. and or Dallas, Texas. Finishing out 2020 we will celebrate with our first-ever virtual KnowledgeFest.
When it comes to the Mobile Electronics industry, many of us who’ve been around a few years will tell you that when it comes to organizations looking to represent this unique group of people, there have been a few that properly represent all stakeholders. Know that the Mobile Electronics Association will always be here to lead the industry though both the good times and the not-so-good times. I look forward to hearing from you on how we can service you better. Please feel free to contact me or any of our team to learn how you can reap the benefits.
Read the latest issue of Mobile Electronics magazine [Click Here]
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[Read] the on the digital platform for Mobile Electronics magazine
Taking Time out for a Pandemic
This year continues to bring new beginnings to our industry—and endings.
When the year began, many of us celebrated. We may have taken time to reflect on the past year and our performance related to both our failures and accomplishments. For some reason, we tend to view the first of January with a renewed sense of commitment to our future selves. As the year progressed, we discovered life might not be unfolding the way we were hoped. While pondering global issues is great for an evening of pontification on Facebook, it’s far from what each of us has endured over the past few months. I don’t believe any of us could have predicted or even imagined these unusual circumstances.
First, let’s look at some of the endings. As of this writing, Yelp disclosed that, as of the end of August, over 160,000 businesses indicated they have closed. That was down from the 180,000 that closed at the very beginning of the pandemic. This represents a 23 percent increase in the number of closures since mid-July. In addition to monitoring closed businesses, Yelp also considers the businesses whose closures have become permanent. That number has steadily increased throughout the past six months, reaching nearly 100,000, representing 60 percent of closed businesses that won’t be reopening. We have also witnessed businesses scaling back, filing for bankruptcy protection, and closing for good on a scale that few of us have ever seen before. Names like Brooks Brothers, Gold’s Gym, Neiman Marcus, JC Penny and Hertz, to name a few, have all filed for bankruptcy protection. Regardless of who you are, chances are that this scaling back and business closures have affected you in some way. I am thankful that very few in our industry have had to close. The reports we received revealed a handful of specialty retailers that haven’t made it through the pandemic.
However, in the midst of tragedy, our industry has flourished. Many businesses had to temporarily close at the beginning of the pandemic. Some were able to operate as essential businesses, but with limited opportunity since many potential customers were staying home. But the vast majority reported that once they’d reopened, business not only went up, but way up. Many attributed this initially to stimulus checks and additional income from stimulus-related unemployment benefits. While that has since dried up, the increase in sales have not. If fact, they continue to increase despite industry shortages, continued restrictions and unemployment numbers. It seems that our industry continues to benefit partially from pent-up demand and from an influx of new customers who are spending on vehicle technology rather than experiences like concerts or theme parks. And with reduced air travel, people are upgrading for family road trips.
There have also been other new beginnings. New terms have entered our conversation, terms like social distancing, flattening the curve and community spread. None of them should appear on your favorites list. In addition, we have learned to Zoom, or use video conferencing and webinars, instead of meeting face-to-face. This new trend is being used to attend schools, have government meetings, and for our industry, provide continuing education. This shift in socialization has allowed our industry to stay connected despite having to miss all important events like KnowledgeFest, SEMA and even CES. On a more regional level, some distributors have used Zoom-like technologies to host events with good success. I have personally spoken as a panelist, keynote and presenter at countless events. I can tell you firsthand that while I appreciate the opportunities, I truly miss the face-to-face presentations which allow greater interaction with the audience. But for now, I am thankful for every opportunity to connect with other industry professionals regardless of the challenges that webinars present.
Until we are all able to meet once again face-to-face, I challenge you to take the time to attend as many webinars as you are able. Also, take the time to pick up the phone and call someone and encourage them. As you do, you will find that all of us have a story and all of us have learned lessons that will be part of some great conversations when we all can meet again. Until then, stay safe and healthy!
Read the latest issue of Mobile Electronics magazine [Click Here]
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MEA cancels the in-person event in response to new COVID threat level in Dallas
North Andover, MA – October 16, 2020 – Despite a strong number of retailers in the Dallas area indicating a willingness to attend KnowledgeFest LIVE, the Mobile Electronics Association (MEA) announced today that it had to cancel the in-person portion of KnowledgeFest LIVE in December due to new Dallas County orders regarding COVID-19 health guidance for the public which recently changed to their highest-level Red meaning “Stay at home, stay safe”.
“It’s unfortunate as our industry was looking forward to having a live event.” said Chris Cook, MEA President. “We had strong support from exhibitors and retailers wanting to attend in-person. We will now target all of our efforts towards delivering a valuable virtual KnowledgeFest LIVE event”.
MEA expects to conduct webinars over the next few weeks to demonstrate the virtual event for attendees and exhibitors. KnowledgeFest LIVE was always going to include a virtual experience to accommodate both retailers and manufacturers not able to attend due to company travel restrictions.
The event will be presented through a new digital platform allowing attendees to participate in education workshops, manufacturer trainings, and take a virtual tour of exhibitor booths.
KnowledgeFest LIVE will also announce and celebrate the winners of the Mobile Electronics Industry Awards during a special live evening event.
To register for KnowledgeFest LIVE or get information on how your company can become an exhibitor, visit KnowledgeFest.org
Upcoming KnowledgeFest events:
- December 4-6, 2020 - Virtual
- February 9-11, 2021 - Long Beach, CA
- April 9-11, 2021 - Indianapolis, IN
- June 25-27, 2021 - Orlando, FL
- August 6-8, 2021 – Dallas, TX
About the Mobile Electronics Association
Mobile Electronics Association (MEA) is a trade association comprised of installing dealers and product vendors dedicated to serving the needs of the mobile electronics specialist industry. MEA owns and produces KnowledgeFest, regional trade-only industry events that combine educational programming and vendor training with a trade show floor. MEA owns and publishes the monthly Mobile Electronics® magazine, which is the industry’s #1 resource, as well as other digital media, including websites and the industry’s e-newsletter Hotwire. MEA provides software and data-driven services to vendors and retailers. Learn more at mobile-electronics.com.
Media Contact:
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978-645-6434
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09 Oct
Mobile Electronics Announces 2020 Top 12 Retailers and Installers, and Finalists for All Awards
North Andover, Mass., – October 09, 2020 – Mobile Electronics announced the finalists for the 2020 Industry Awards yesterday, live on Zoom and its Facebook page. MEA President, Chris Cook held the Finalists Presentation, in which The Top 12 Retailers, Top 12 Installers, Top 5 Technicians and new Top 5 Sales Professionals and other awards were announced. Also noted were the "Top 3" and "Top 5" awards for finalists in the vendor, expeditor, sales rep, rep firm and distributor categories, as well as the top 5 Technicians denoting the finalists for the coveted Trusted Tech award. Each "Top" award recipient will receive a signed wall certificate.
While the final stage of the Industry Awards will be held in Dallas during KnowledgeFest, Cook noted that the announcement produced its own set of winners.
"It's important to recognize that making it to the Top 12, Top 5 and Top 3 categories signals a major achievement in this industry," he explained. "It means that these individuals, stores, brands and companies are part of a unique group that represents the best of our industry. We're overdue in recognizing the significance of their efforts, and I am proud to create a special event for that purpose.
Some of the award categories are decided solely on industry votes. For these, the top vote-getter will be announced at KnowledgeFest as the ultimate winner of the category. For the Top 12 retailers, Top 12 Installers, Top 5 Technicians and Top 5 Sales Professionals, each recipient will need to submit additional materials for judging to determine the winner in each category.
The finalists lists can be viewed at meindustryawards.com by clicking on the Winners tab and selecting '2020' winners. To view the 2020 Industry Awards Finalists Presentation, visit the Mobile Electronics magazine page on Facebook at https://www.facebook.com/MobileElectronics. The final awards will be announced at the Mobile Electronics Industry Awards celebration during the KnowledgeFest trade show and conference in Dallas, December 4-6. For more information, visit www.meindustryawards.com.
2020 Top 12 Installers
Marty Adamschek – Andres Electronics – Courtenay, BC
Nick Apicella – Apicella Auto Sound – Stony Point, NY
Dean Beyett – Five Star Car Stereo – Clearwater, FL
Michael Bischoff – Traffic Jams Motorsports – Buford, GA
John Brettle – Cartunes of Atlanta – Atlanta, GA
Phillip Cantu – Elevated Audio – Lakewood, CO
Adam Devine – Devine Concepts – Naples, FL
Nicholas Frazier – iNNovative Concepts – Wilbraham, MA
Justin Kush – Mobile Toys Inc. – College Station, TX
Jaime Palafox – Agoura Autosounds – Agoura Hills, CA
Dalton Trainer – Car-Tunes Inc. – Greenville, MS
Matt Vowell – Mobile Toys Inc. – College Station, TX
Alternants:
#2: Christopher – Labonte Vibe Car Audio – Red Deer, AB
#1: Jesse Rhodes – Boomers Audio – Tulsa, OK
2020 Top 12 Retailers
Absolute Electronix – Rockville, MD
Apicella Auto Sound – Stony Point, NY
Audio Systems – Moreno Valley, CA
Car-Tunes – Greenville, MS
Devine Concepts – Naples, FL
Elevated Audio – Lakewood, CO
iNNovative Concepts – Wilbraham, MA
Mobile Toys Inc. – College Station, TX
NVS Audio – Roselle, NJ
Traffic Jams Motorsports – Buford, GA
Showtime Audio – Chicago, IL
Titan Motoring – Nashville, TN
Alternants:
#2: SoundsGood Auto – Burnaby, BC
#1: Foss Audio & Tint – Tukwila, WA
2020 Top 5 Sales Professionals
Donald Darouse – Elevated Audio – Lakewood, CO
Jason Kranitz – Kingpin Car & Marine Audio – Henderson, NV
Corbin May – Visions Electronics – Grand Prairie, AB
Jim Skaggs – Mobile Toys Inc. – College Station, TX
Ronald Venable – Traffic Jams Motorsports – Buford, GA
2020 Top 5 Technicians
Dean Beyett – Five Star Car Stereo – Clearwater, FL
John Brettle – Cartunes of Atlanta – Atlanta, GA
Phillip Cantu – Elevated Audio – Lakewood, CO
Nicholas Frazier – Innovative Concepts – West Springfield, MA
Matt Vowell Mobile Toys Inc. College Station, TX
2020 Rookie of the Year
Timothy Langevin – Innovative Concepts – Wilbraham, MA
Oscar Rodriguez – J’s Tint & Car Audio – Dallas
Saul Sanchez – NVS Audio – Roselle, NJ
2020 Performance Awards
Most Improved Location
806 Autoworks
Apicella Auto Sound
KarTele Mobile Electronics
Best Online Presence
Apicella Auto Sound
Elevated Audio
NVS Audio
Best Customer Retention Program
JML Audio of St. Louis
The Car Audio Shop
Tunes-N-Tint
Best Customer Experience
Apicella Auto Sound
Elevated Audio
JML Audio of St. Louis
Best Store Culture
Apicella Auto Sound
Ocala Car Audio
Traffic Jams Motorsports
2020 Top 3 Expeditors
American Radio
Sound FX
Titan Motoring
2020 Top 3 Distributors
Davis Distribution
DOW Electronics
GoFast Solutions
2020 Top 5 Rep Firms
12 Volt Marketing Group
12 Volt Specialist
Echo Sales
MAG Sales
Marketing Pros
2020 Top 5 Sales Reps
Nalaka Adikari – ORCA Designe
Jon Brothers – Metra Electronics
Mike Eckley – AAMP Gloobal
Jonathan Mercado – GoFast
Mike Rundel – SONY
2020 Top 3 Vendors - Autosound & Processing
AudioControl
JL Audio
Sony
2020 Top 3 Vendors - Accessories & Materials
AAMP Global
Metra Electronics
Mobile Solutions
2020 Top 3 Vendors - Infotainment & Multimedia
Alpine Electronics
KENWOOD
SONY
2020 Top 3 Vendors - Security, Safety & Driver Assistance
AAMP Global
Firstech
Voxx Electronics
2020 Top 3 Vendors - Powersports & Marine
JL Audio
Kicker
Rockford Fosgate
03 Sep
Watch-Listen-Read the Mobile Electronics Editors Forum: Focus and Finish Strong
Thursday, 03 September 2020
[Watch] on Vimeo
[Listen] and Subscribe on Apple Podcast
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[Read] the on the digital platform for Mobile Electronics magazine
Focus and Finish Strong
It’s time to make the most of the opportunity.
We are facing many challenges as an industry. We experienced a lapse in business, followed by a huge increase, and major product shortages. What could be next? No one really knows.
Here’s what we do know: You’ll be opening your doors with great expectations, focused on closing the sale and delivering the highest quality customer service, along with keeping your team motivated and happy. In the midst of your daily mission, it’s important to review your numbers and ensure being busy translates to growth and prosperity.
Track and review your business’s performance
The first two quarters of the year are behind us. The third quarter is in play. How we finish this one is essential when it comes to setting up your business for the final quarter of the year. Some of us view this with anticipation and others with trepidation. Regardless of your outlook, it’s imperative to focus on making the numbers at this all-important time for your business.
When measuring success, there are a couple benchmarks to review. One is year-over-year performance. The other is daily, weekly and month-to-month performance. How your business performed over the last year is a good indicator of gross revenue growth. First, review the current month as it relates to the same month last year. Then, review your year-to-date performance versus the same period to date for the previous year. This allows you to better understand your seasonal performance and your overall performance to date.
When reviewing daily, weekly and monthly performance, focus on daily revenue and whether it’s increasing, decreasing or staying relatively flat. Tracking daily, weekly and monthly gross revenue will help you see current trends, allowing you to adjust and focus to meet your goals. There are many other key performance indicators (KPI) to track as part of your daily dashboard. However, when business is good and your team is stretched thin, the above KPIs will at the least give you a heads-up on performance. There’s nothing worse than being busy only to discover you’re not doing as well as you thought. Make sure you keep up with performance so you don’t look back in disappointment.
Do we have that in stock?
Speaking of disappointment. Many of you have indicated that inventory shortages have been inhibiting your ability to deliver on customer requests. Many of you have been enjoying the benefits of “just-in-time” delivery. In an inventory shortage environment, this practice can severely inhibit your ability to take advantage of the increased customer interest in your business. It’s extremely easy to become accustomed to letting others carry inventory levels to fulfill your business needs. This is not one of those times.
During inventory shortages, review what you have available to sell. Do this every day. Make a list, and share it with your team. Then focus on what’s available to make the sale. Next, contact each of your suppliers and request an update. Make sure you know what’s in the pipeline so you can fulfill the needs of customers looking for specific brands and or products. Again, share this information with your team. Find a way to say yes to your customer regardless of your situation.
Make the most of every sale
Lastly, focus on producing the most in every sale. When it’s business as usual, it’s much easier to focus on maximizing each sale. When you’re remarkably busy, not so much. This is the time when having processes in place will help you gain higher profitability. If you don’t have anything in place, don’t worry—there’s still time to do something that will keep you from losing out. Here are a few easy-to-implement ideas.
Review anything you have which could become an add-on for a sale. It could be a performance guarantee (a warranty), cleaning and detailing, non-mobile electronics products such as sunglasses, specialty items or services. Once identified, make sure each of these are offered to every customer.
If you want to go a step further, look at the top five or ten vehicles that tend to be repeats at your store. Then, make a list of things to offer to each. Communicate this with your team, and make sure these are offered every single time. Do this without fail, and I can guarantee it will not only increase your revenue, but it will also add to your bottom line!
Taking a few minutes out of your day to add these simple processes should help you focus on the main goal: Make or exceed your numbers today.
Read the latest issue of Mobile Electronics magazine [Click Here]
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