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May Issue Real World Retail: Renaissance Men- JC Motorsports

Mobile Electronics, May Issue, Real World Retail, May 1, 2016 -- In any given field, knowledge is power. The more you know, the more power you have to serve and influence others. Such was true of many people throughout history.

Leonardo Da Vinci was a man of great fame during the late 1400s. He was a painter, sculptor, musician, mathematician, inventor, writer and astronomer, among other talents. Many historians refer to Da Vinci as the prime example of a "Universal Genius," otherwise known as a "Renaissance Man."

Another example that fits this description is U.S. founding father Benjamin Franklin, credited with discovering electricity, inventing the bi-focal and co-writing the declaration of independence, among other achievements.

While it's most common for so-called "geniuses" to receive this title, a "Renaissance Man" can be found in most professions, with successful men and women who develop knowledge in multiple areas in an attempt to achieve greatness. Such is true for JC Motorsports, a one-stop-shop specializing not only in 12-volt products and services, but aftermarket automotive services as well.

After concluding its first year of sales with gross of $300,000, JC Motorsports followed the path it set forth by continuing to sell both 12-volt products—like car stereos, amps and speakers—and automotive products typically sold at maintenance shops like truck accessories, tires, wheels and lift kits. The shop also provides window tinting and graphic wrap services, which can produce high profit margins.

Today, the store generates $1.5 million in sales annually, despite being located in a region that's seen dramatic business changes in recent years. Operating out of Egg Harbor City, N.J., only about a half-hour drive away from Atlantic City, JC Motorsports has had to overcome the hurdle of a fluctuating economy due to the problems associated with casino closures. Not to mention the $2 billion dollar resort that recently closed due to bankruptcy, after only being open for two years.

Thanks to strong remote start sales on the 12-volt side, and an effective combination of aftermarket automotive offerings, the company has grown its staff to eight employees (six full-time, two part-time) and a building that owner Joe Chiarolanza (JC), built from the ground up with 7,200 square feet of space (6,000 of that dedicated to the installation bay, which can house up to 12 vehicles at once).

By pushing its company slogan, "If you want it, we got it!" the shop attracts a fair amount of its customers through strong radio advertising and word-of-mouth. Although walk-ins are welcome, the shop books the majority of its business by scheduling appointments. Located next to highway 30, which sees around 12,000 vehicles pass by per day, the store has its fair share of walk-in traffic as well.

Despite the effectiveness of his operation, JC can't claim to have always had it all figured out. That's especially true given the state in which he left his parents’ car after attempting his first install. 

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Last modified on Thursday, 19 May 2016 09:41
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