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AAMP Global, the amalgamation of AAMP of America, Armour Automotive, and Rosen Electronics, formally launched its new brand identity with a new logo, tagline, and websites, staking its position as a unified global company. The new AAMP Global logo is intended to be modern, bold and resemble mountains that portray AAMP’s leadership in the industry.

The “Define Your Drive” tagline conveys that AAMP creates products that deliver the best, personalized in-vehicle driving experience. Along with the launch, the rich portfolio of well-known brands under the AAMP Global marque were restructured and consolidated with the strategy of focusing its business through seven main “power” brands consisting of PAC, Echomaster, iSimple, Stinger, Phoenix Gold, Rosen, and Autoleads. 

“Our branding is the representation of the people and power brands behind it, so we needed a visual identity that properly communicated the level of quality, customer service and innovation we go to market with every single day,” said Marie Still vice president of global marketing, AAMP Global.  “But this re-brand goes beyond the visual identity; it focuses us as a global team, defines our reason for being, and adds clarity and focus to every market touch point. The launch of the website and logo are just the first step we are taking to revolutionize the mobile electronics industry, we are taking a 360° view, with our customers and end users being the center, and every day pushing ourselves to be better, do better, win better.”

“The new AAMP Global brand represents our successful past and our outlook of a promising future,” said David Klatt, president and CEO, AAMP Global. “We’re making highly strategic changes to make us a more efficient and cutting-edge company without disrupting the relationships AAMP has built over its 20+ years in business”

With the rebrand, the corporate and individual power brand websites were revamped to reflect the changes of the company.  Each site will have an entirely new look designed to highly improve the visitor experience.  They intend to deliver AAMP Global’s consistent “one voice” message but also establish their own unique personal identity that speaks directly to their specific audiences.  Brand sites will be lifestyle driven and be more informative, with a user interface that makes finding content easy. 

The “Hellbender” is the ultimate off-road event vehicle

Torrance, Calif. (Oct. 31, 2017) — Alpine Electronics today unveiled its newest demo vehicle, a 2017 Jeep Wrangler Unlimited named “Hellbender.”  Hellbender debuted at the SEMA Show, currently being held in Las Vegas today through Nov. 3, 2017. 

This customized Wrangler is ready to take the Alpine infotainment system anywhere, whether on the road or off the beaten track.  Since the Wrangler features several products that can withstand dust, mud, and water, the Hellbender name was chosen as a reference to the large, amphibious hellbender salamander. 

“Our ongoing research with Wrangler owners revealed off-road usage needs that we’ve addressed through new products and features,” said Mike Anderson, vice president and general manager, aftermarket business unit, Alpine Electronics of America, Inc.  “This Wrangler showcases the functional aspect of the Alpine products in a fun and unique way.”

Features for Wrangler Fans

The Hellbender’s Alpine system is centered around the X209-WRA-OR weather resistant Restyle dash system for the 2011-2017 Jeep Wrangler.  The X209-WRA-OR infotainment system includes navigation, Bluetooth® wireless technology, Apple CarPlay™ and Android Auto™, all controlled through the 9-inch touch screen.  The X209-WRA-OR is IP53 rated for protection against dust with limited ingress and fresh water spray up to 60° vertical, so the Wrangler can be driven with the top off even when Mother Nature has other plans.

The X209-WRA-OR has features favored by adventure-seeking Wrangler owners.  The off-road mode for navigation includes useful features like compass readings, vehicle tilt, tire pressure readings, route tracking on trails, and Points of Interest (POIs) on the way to trailheads.  Wrangler accessories like the light pods and winch can be controlled from the X209-WRA-OR’s touch screen, used with s-POD’s 8-circuit SE system and 300-LSHS accessory interface module along with the Alpine KAC-001 accessory controller.  Status feedback of these accessories is also available through the off-road mode.

No expedition is complete without music, and the Hellbender delivers.  Knowing that Wrangler owners often drive with the top off, the PSS-22WRA sound system is ready for inclement weather.  This 600-watt, weather resistant sound system is Alpine engineered for the 2007-2017 Jeep Wrangler Unlimited and includes nine speakers, two compact amplifiers, and an enclosed subwoofer.  The various products have a minimum rating of IP55, so they can withstand rain from off-roading adventures or water from a rinse-off.

First of its Kind Collaborations

Alpine collaborated with Smittybilt, manufacturer of Jeep lifestyle accessories, on specific products for the Hellbender.  Debuting on the Hellbender are Smittybilt’s Apollo front and rear bumpers which seamlessly integrate and protect the Alpine HCE-2600FD4 multi-view front camera and the HCE-2100RD4 multi-view rear camera (cameras sold separately from the bumpers).  The cameras are IP68 rated so they’re protected from dust and water immersion.  The Alpine KCX-C250MC multi-camera selector allows the camera images to be controlled and switched from the X209-WRA-OR’s touch screen.  The Hellbender’s aggressive profile is highlighted by the custom exoskeleton that wraps around the vehicle and integrates with the Smittybilt rockers on the door steps. 

For peace of mind away from home, the X209-WRA-OR works with the Alpine Connect app which links through subscription to Chamberlain Group’s MyQ app.  MyQ offers control and monitoring of home elements including Chamberlain® and LiftMaster® garage door openers, as well as smart lighting and other devices, and its partnership with Alpine is the first of its kind with an aftermarket electronics manufacturer.  This collaboration represents Alpine’s first step into the Internet of Things (IoT).

Other Smittybilt products on the Hellbender include SRC Gen 2 front and rear doors, Apollo fender flares, and the Stingray hood.  Procomp products on the Hellbender include Apex wheels, Xtreme MT2 tires (37x12.50R17), short arm suspension, head lights, and roof lights.

Fun on Arrival

The Hellbender is ready for fun when it arrives at its destination.  Two PWD-CB1 Alpine ICE (In-Cooler Entertainment) sit on a delivery platform that motorizes out from the bed and to the tailgate at a 90° angle, ready to distribute cold drinks.  Music streamed via the Alpine ICE’s Bluetooth connection is played through the cooler’s 180-watt sound system. When used at events, the Hellbender can send souvenirs to the crowd using the t-shirt gun turret installed on the roof.  A Ricoh Theta S 360° view camera is also installed on the roof to capture the crowd’s reaction at events.

The Hellbender was built by Define Customs of Orange, CA.  The vehicle is on display at the SEMA Show in the Smittybilt booth (South Hall, #35061) and will be used at Alpine consumer and retailer events throughout 2018. 

State-of-the-Art BSD-200 Has the Smallest Microwave Sensors Available in the Market

TEMPE, Ariz., – Oct. 31, 2017 – CrimeStopper (, an industry leader in 12 Volt aftermarket electronics specializing in vehicle security, remote start systems, and safety products, is proud to announce the launch of the new BSD-200 Blind Spot Detection System during the 2017 SEMA Show, which will be held in Las Vegas, Nev. from Oct. 31 – Nov. 3 at the Las Vegas Convention Center, booth N11839. Available in February 2018, the BSD-200 has an MSRP of $599.95.

“Blind spot detection systems have become an important addition for every dealer/installer’s product offering,” explained Alvin Klement, national sales manager for CrimeStopper. “Yet again, we are introducing a best-in-class solution to simplify installation time as well as maximize performance. Our-state-of-the art, new BSD-200 has the smallest microwave sensors on the market today. Our sensors mount behind the bumper with an assortment of angled adapters to simplify the installation time as well as superior anti-falsing technology. To complement the system, we have OEM-designed flush mount indicators as well as surface mount and audible alert for the factory look and feel.”

Additional BSD-200 blind spot system features include:

  • Simple 2-sensor installation
  • Simple wiring
  • Rear vehicle installation

“CrimeStopper prides itself on solutions for installers by installers,” Klement concluded. “The BSD-200 is yet another market leading product our dealers can now offer their customers.”

For more information, visit

STILLWATER, USA – KICKER® and SSV Works™ earned the 2018 SEMA Global Media Award for their true plug-and-play, PRZ35 5-speaker audio kit for Polaris® RZR®, as determined by international judges at the 2017 SEMA Show in Las Vegas November 2.

Compatible with two- and four-seat models of the Polaris RZR 900S, 1000 and 1000 Turbo, the kit includes an SSV Works receiver, a pair of KICKER compact amplifiers with 800 watts of power, KICKER powersports speakers, a 10-inch KICKER powersports subwoofer and vehicle-specific SSV Works enclosures. A custom under-dash, radio processor/amplifier bracket is also included, as is all mounting hardware and pre-terminated wiring harnesses with quick connects.

The SEMA Global Media Awards Program recognizes those companies that manufacture specialty equipment products and accessories that would have mass appeal to consumers in countries outside the United States. The products are voted on by a prestigious group of international journalists who serve as judges.

“The idea of customization and personalization has been growing throughout the world,” said Linda Spencer, SEMA Director of International and Government Relations. “Our goal is to have media experts from around the world determine which new products are likely to succeed in their home markets. The automotive specialty-equipment market is made up of enthusiasts who are passionate about the hobby, and so it’s exciting to see how their love for cars, trucks and SUVs is impacting those throughout the world.”

This year’s program included 30 judges from 19 countries. Each judge carefully reviewed and evaluated nearly 3,000 product entries at the SEMA Show before selecting the products that they felt would resonate and appeal most to consumers in their home countries.

During the SEMA Show, KICKER and SSV Works announced the addition of new kits to the powersports line in the upcoming months, for Can-Am® Maverick X3™ and the Polaris GENERAL™ models.

KICKER Performance Audio products, a division of Stillwater Designs and Audio, Inc.®, are available for the mobile and home audio aftermarket at authorized retailers worldwide, and also as Original Equipment for automobile manufacturers. Consumers seeking more information on KICKER or Livin’ Loud® may call the Consumer Information Line at 1-800-256-5425 or visit the brand website at Follow KICKER socially at,,, or

SSV Works is a trademark of SSV Works, Inc.

Polaris and RZR are registered trademarks of Polaris Industries Inc.  GENERAL is a trademark of Polaris Industries Inc.

Can-Am and X3 are trademarks of Bombardier Recreational Products Inc., or its affiliates.

All other trademarks are the property of their respective owners.

Memphis Audio is heading to Las Vegas for SEMA 2017

10-23-2017 -- Memphis Audio has will be making its SEMA debut in booth # 11664 in the North Hall of the Las Vegas Convention Center. With over 50 years in the mobile audio business, this will mark the first appearance by Memphis on the show floor at the SEMA show.

“We’ve always been proud sponsors of multiple vehicles at the SEMA show. With all the excitement around our complete line of powersports solutions and our Memphis Xtreme Audio UTV Roof line (MXA Tops) we couldn’t miss out on the opportunity to showcase our audio solutions to the audience at SEMA,” said Nick LoMonaco VP of Memphis Audio.

Memphis will be displaying its MXA Top line of side-by-side specific audio solutions. The tops are hand-built in the USA out of lightweight aircraft grade aluminum and featuring marine grade Memphis Xtreme Audio speakers, amplifiers and Bluetooth solutions. Each top comes equipped with front and rear light bars and are digitally cut to vehicle specific dimensions to bolt directly to the factory roll cages of most major brands of side-by-sides. In addition to the MXA Tops, Memphis will showcase their full line of compression horn speakers, soundbars, LED lighting and bolt on powersports speaker accessories. 

Memphis is welcoming all dealers at the show to stop by the booth for show discounts, specials and Memphis swag.

For more information, visit or call at: 800-489-2300.

Installers Will Learn How to Use the AX-DSP to Upgrade Digitally Amplified Systems Without the Hassle

Holly Hill, FL - October 13, 2017 – Metra Electronics is hosting free AX-DSP training sessions at SEMA Booth #11639 in the North Hall. Training sessions are open to all attendees and a total of six sessions will be hosted. The 30 minute training sessions will be held at 10am and 3pm on Tuesday, Wednesday and Thursday during the show (10/31/17 to 11/2/17). The SEMA Show is hosted at the Las Vegas Convention Center from October 31 to November 3, 2017. It is the premier automotive specialty products trade event in the world.

About the Training Session

How do you effectively install aftermarket amplifiers and speakers in vehicles with digitally amplified systems? The experts from Metra Electronics will be showing attendees the faster, more efficient solution, using the Axxess Digital Signal Processor (AX-DSP). The “before-the-amp” solution for digital amplifiers is just one of the many ways to use the AX-DSP, but will be the focus for the training session at SEMA. Jason Anderson, VP of Research and Development, and Juan Lugo, Director of Axxess, will be hosting the training sessions twice a day, from Tuesday through Thursday. To learn more about this topic, attend one of the scheduled training sessions at booth #11639 in the North Hall of the SEMA Show. A question and answer session will conclude the training, to allow attendees to ask specific installation questions regarding the AX-DSP. Register at to receive more information about the training session. This event will be standing room only inside the booth.

About the AX-DSP

Axxess launched a new Digital Signal Processor (AX-DSP) this summer, as an all-in-one vehicle interface and DSP. It retains vehicle functions and allows full control via a smartphone application. One of the benefits to the AX-DSP, is that it is compatible with any aftermarket amplifier and speaker setup*. The OE radio will work with a digital or analog amplifier, without a factory amplifier, when adding a subwoofer to an OE system, or when using an aftermarket radio system. Unlike traditional DSPs on the market, this allows the installer to present a better, more cost effective solution to their customer, based on what they are wanting to keep or replace in their system.

The “before-the-amp” solution is designed to allow installers the option to remove the factory amplifier or to add a subwoofer while still maintaining the original equipment features and controls of the radio. The AX-DSP takes the digital signal from OE radios and converts it to a multi-channel analog output, allowing an installer to easily add aftermarket amplifiers while retaining the use of the OE radio controls. This results in a faster, more efficient method for installers.

*Visit to view an up to date and vehicle-specific application chart for the AX-DSP. For product and training information, visit and register to receive notifications.

Holly Hill, FL - October 2017 – Metra Electronics is expanding the product line of its new brand, Metra PowerSports, by adding can speakers and micro-amplifiers, which will debut at the 2017 SEMA Show in Las Vegas from October 31 - November 3.

Metra is launching more than a hundred new products at the show, but these speakers and amplifiers represent an all new category for the manufacturer. SEMA attendees can see these new products at Metra’s main booth #11639 in the North Hall or at booth #35227 in the South Hall, which will feature off-road, powersports and truck accessories. These products will also be showcased the same week at the Fort Lauderdale International Boat Show, at booth #4191 inside the Sailfish Pavilion at the Broward County Convention Center.

Waterproof 6.5” Can Speakers with RGB Lights

The new Metra PowerSports 6.5” Can Speakers with RGB Lights are designed for whatever the marine or off-road customer can throw at it. The UV protected, high temperature ABS provides a durable housing by employing a dual wall design. The waterproof speakers are IPX6 rated to handle water, dust and all the elements, while still delivering great sound performance. They are constructed from polypropylene and the tweeters are PEI (Polyetherimide). A passive 3” radiator offers a more robust sound by making these speakers more bass responsive. The impedance is 4 ohms with a 6dB passive crossover, frequency response from 60Hz to 20 KHz and a sound pressure level of 90dB. As an added feature, the speakers include RGB lighting that can be connected to Heise and Metra PowerSports RGB Controllers (MPS-RGBC-4). The speakers offer four mounting size options for extra versatility, and can be rotated for optimal sound positioning. The speakers, part number MPS-65CSRGB, are sold as a pair with a one year warranty, under the Metra PowerSports brand.

Micro-Amplifiers for Powersports Applications

Metra PowerSports is also introducing two new micro-amplifiers that are designed for harsh environments. With an IPX6 rating, these compact amplifiers are designed to get wet and not miss a beat. There are two models; a 4-channel (MPS-AMP60X4) that outputs 60 watts per channel and a 2-channel (MPS-AMP100X2) that outputs 100 watts per channel. Both amplifiers are bridgeable to provide more flexibility and designed to fit into smaller applications.  The gain frequency is from .2 volts to 5 volts with a frequency range from 20 Hz to 20 KHz. The chipset technology is full range class D using IR control chips.

The input side of the amplifiers has an 8’ cable with an IP68 connector that is designed to plug directly into the Metra PowerSports Bluetooth Controller (MPS-BTK sold separately). For use without the MPS-BTK, the amplifiers come with a pigtail that allows the user to connect any radio or Bluetooth controller with an RCA output. The power cables are 8’ long with a waterproof fuse holder to reach any battery location, whether it be in a side-by-side, ATV, UTV, boat or motorcycle.

Power Output:

RMS Power Output (MPS-AMP60X4):

60 Watts RMS x 4 Channels @ 4 ohms

90 Watts RMS x 4 Channels @ 2 ohms

180 Watts RMS x 2 Channels @ 4 ohms

RMS Power Output (MPS-AMP100X2):

100 watts RMS x 2 channels @ 4 ohms

150 watts RMS x 2 channels @ 2 ohms

300 watts RMS x 1 channel @ 4 ohms



30 Amp (Dual 15 Amp Fuses)


40 Amp (Dual 20 Amp Fuses)

Visit to download the latest Metra PowerSports catalog, which will be released on 10/31/17.

SEMA Show Issues Open Call for Speakers

Applications are now being accepted at for industry leaders to present seminars at the 2016 SEMA Show in Las Vegas, NV. An emphasis will be on dynamic speakers with proven experience in the areas of "building a business," and "social media".
As the premier automotive trade event in the world, the SEMA Show is where manufacturers and buyers from more than 130 countries gather to grow their businesses and careers. In addition to featuring new products and trends, the SEMA Show provides the automotive industry with a single place to network in person and learn new business strategies from top experts.
"We know that participants attend the SEMA Show to grow their businesses," said Peter MacGillivray, SEMA VP of events and communications. "In addition to discovering new products and seeing the newest trends, learning about new strategies and better ways to do business is a key benefit to attending the SEMA Show."
Nearly 70 education sessions were held at the Las Vegas Convention Center throughout the week of the 2015 SEMA Show, making it convenient and easy to participate. The majority of the education sessions are open to credentialed Showgoers at no additional cost.
"The education sessions are provided to Showgoers as an added benefit and designed to give participants greater return on their investment," said Zane Clark, SEMA Director of Education. "Feedback to the program is extremely positive and we’re looking forward to creating another great program for 2016."
The emphasis for the education program at the 2016 SEMA Show taking place Nov. 1-4, 2016, is on the following topics:
• Build your Business through Personal Branding
• Help with Yelp
• Scaling Business Growth
• Hiring in the Social Era
• Best Practices for Retaining Employees
• Vehicle Building and Fabrication
• Generational Workforces
• Customer-Facing Technology
• Will Crowd-Funding Go Mainstream
• The Next Big Thing: Pinterest
• Mobile Technology for a Mobile Workforce
All speakers must focus on industry issues and not a specific company position or agenda. Applications for speaker submissions are available at until March 4, 2016. Speaker entries will be answered by no later than May 20, 2016. For more details, contact SEMA Education Director Zane Clark at This email address is being protected from spambots. You need JavaScript enabled to view it., 909-978-6743.

Waylens Wins First Place New Product Award at 2017 SEMA Show New Secure360 Automotive Security Camera Recognized for Innovation in Mobile Electronics Category

Boston, MA (October 31, 2017) – The Specialty Equipment Market Association’s SEMA Show is the largest automotive trade show in the world, drawing the industry’s brightest minds to discuss new technologies in the automotive industry. Waylens was one of thousands of automotive equipment companies exhibiting its products; its new Secure360 was among over 3,000 products competing for SEMA’s coveted New Product Awards. Waylens clinched First Place for its new Secure360 Automotive Security Camera as the best new product in the Mobile Electronics Category.

The first and only consumer automotive camera to utilize 360-degree imaging technology, the Waylens Secure360 gives drivers a truly seamless 360-degree view both in and around the vehicle, automatically uploading video to the cloud for on-demand access. Also available with powerful 4G connection to the Waylens Secure app with live alerts and live monitoring, the Waylens Secure360 puts in the palms of drivers’ hands the power to know, show and protect what’s important.

KNOW what’s happening in and around your car in real-time from any location.

SHOW evidence of accidents, theft and other events with video evidence.

PROTECT your car, yourself and your loved ones from threats and misinformation.

The Secure360 joins the company’s acclaimed Horizon Automotive Performance Camera that lets drivers capture vehicle performance data and overlay it onto video to share their driving experience. While the Horizon is focused on the enthusiast market, the Secure360 is a targeted to every driver that wants to protect their investment and their families from risk.

“The Secure360 leverages our imaging and computer vision expertise to provide drivers a complete security experience,” said Waylens CEO Haowei Zhang.

“The opportunity to develop technology solutions to solve real consumer needs drives the Waylens team,” added Waylens CTO Dawei Shen.

The innovative Secure360 4G camera and the simple-to-use Waylens Secure app work seamlessly together with the Waylens Cloud to provide a complete 360 security experience:

The Secure360 4G camera looks out for you and your car, so you can relax

  • True 360, all-glass, 7-element lens captures with clarity what’s happening in and around your car, giving you complete insight into any event
  • Innovative sensor fusion technology combines 3D radar, 3-axis accelerometer, andGPS event detection to provide intelligent alerts
  • Automatic uploading of event data to the Waylens Cloud keeps event evidence secure even if the camera is stolen or disabled
  • Advanced power management keeps the camera alert to events when your vehicle is in park, without draining your battery
  • Built-in GPS technology provides location data to help you find your car
  • High-speed 4G bandwidth delivers real-time live alerts and live streaming information power

The Waylens Secure app puts peace-of-mind in the palm of your hand 

  • Access event data from Waylens Cloud on demand from any location
  • Choose from multiple viewing modes of video evidence to see the full story 
  • Get event notifications instantly, right on your phone
  • Monitor your vehicle in real-time from any location
  • Remind yourself of your car’s location

Waylens also offers a WiFi-only version of the camera for drivers who need 360-degree vision and event-capturing but do not require the live alerts and live streaming available with the 4G.

Both the 4G and WiFi versions of the Secure360 are designed with drivers in mind, featuring an elegant, low-profile design that looks at home in any vehicle. The cameras mount low on the windshield to ensure a panoramic view of the interior and exterior driving environment and provide a clear view of the road ahead.

“SEMA is the perfect place to for us to show the industry exciting technology that improves drivers’ lives,” said Tim Coomer, Vice President. “Any driver who’s been a victim of automotive vandalism or unfair accident litigation understands how important reliable evidence can be. The Waylens Secure protects car owners by providing true 360-degree video evidence of everything happening outside and inside their vehicle.”

Pricing and Availability:

The Waylens Secure360 WiFi will begin shipping by the end of this year for $249.95. The Waylens Secure360 4G with live alerts and live-streaming will begin shipping in Q1 2018 for $349.95.

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