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Theme for annual show and conference in Dallas focuses on keeping up with advancing technology, consumer patterns.

NORTH ANDOVER, MASS., June 27, 2016 (MEDIAWIRE) — The Mobile Electronics Association® (MEA) announced the theme for its 2016 KnowledgeFest® trade show and conference, scheduled for August 20-22, 2016 at the Hilton Anatole Resort & Convention Center in Dallas. "SHIFT" will be depicted on all show signs and artwork, signifying a call for industry professionals to take their expertise, drive and professionalism to a higher level.

The KnowledgeFest theme is chosen annually by MEA staff after carefully evaluating changing trends that directly affect the mobile electronics community. This year, the focus has been on evolving safety and driver assistance products and technologies.

"Carmakers are using significant advertising budget to promote safety features on new vehicles, and almost all of the available OEM options have aftermarket counterparts," said Chris Cook, MEA president. "Retailers can take advantage of a new profit center in which consumer value has been stoked high by OEM messaging."

The media is also heavily covering autonomous vehicle technology and how cars will make decisions based on input from vehicle-to-vehicle (V2V) and vehicle-to-infrastructure (V2I) networks. The potential changes to the driving experience hold future opportunity for retailers and installation technicians. 

Celebrating its 20th year, KnowledgeFest will employ its own shift as well. The educational component of the conference will undergo a change from individual classes to three-class courses. Each course is intended to enhance the educational experience with graduated lessons from class to class, as well as a broader view of how the chosen curriculum works within the store structure.  Attendees who complete each course will receive wall certificates marking their achievement.

The "SHIFT" theme is visualized by a classic car gear shifter that also includes a button, presumably to employ nitrous oxide, which propels a vehicle faster by increasing the amount of oxygen available for combustion.  

“The shifter and its nitrous button are the perfect representation of how we need to keep up with opportunities that come from evolution in the vehicle space," concluded Cook. "Shifting gives us more headroom to be able to react to changing market conditions. Then we hit the button and put all of our resources into overdrive."

Registration for KnowledgeFest 2016 is currently open, and attendees will be able to select and reserve space in education courses in the coming weeks. For more information, please visit  

About the Mobile Electronics Association®

The Mobile Electronics Association (MEA) strives to grow the mobile electronics industry by supporting its retailers, salespeople, technicians and manufacturers with integrated services built around the group’s 1100-plus members, its Mobile Electronics® magazine, KnowledgeFest® tradeshows, Partnership Program, point-of-sale system and data products. Through these offerings, Mobile Electronics delivers education, networking avenues, business and marketing resources, and promotes partnership between retailers and manufacturers to increase sales and profits. For more information, contact MEA at 85 Flagship Dr., Suite F, North Andover, MA 01845, telephone: 800-949-6372, or visit

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