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Forbes -- You know forming meaningful relationships with the right people has a direct impact on the success of your business. And that's great news -- if you were born with an outgoing personality.

But what if you consider yourself to be more of an introvert? Is your business doomed?

I've asked myself this a lot recently. As I look back on the success I've had forming deep relationships with influential people, I realize that making meaningful connections in a networking situation isn't about introversion or extroversion.

Here, three steps to building strong relationships -- no matter where you fall on the personality spectrum.

Related: 5 Secrets on Getting the Most Out of Partnerships

1. Your first question should excite them

Do you open a conversation exchanging names and a handshake followed by, “So Barbara, what do you do for a living?”

If so, know that you're just like everyone else. In some ways, that's a good thing, but if the goal is to be memorable and make meaningful connections, you may want to try something different.

One question that's worked well for my clients is, “So Barbara, what's happening in your life right now that really excites you?” By opening with a question like this, you immediately distinguish yourself. You also quickly tap into that person’s passions, which will help you form a connection faster than most others will -- even after several conversations. 

2. Be more interested than interesting

Many people dominate a conversation trying to get the other person to think they are interesting. It feels good to talk about yourself, but it doesn't make the other person feel as good.

This is where the most effective networkers take a different approach: They focus on being interested in you instead of getting you to think they are interesting.

They ask questions about your business, your passions and often make you feel like you're the most important person in the room. How much are you talking about yourself, and how much time do you spend asking questions and being interested in others?

Pay attention to your body language as well. Are you showing them you're interested? The next time you're speaking with someone, think about this: Are you facing the person and looking into their eyes with intention? Focus on being interested in them, and they'll think you're interesting.

Read the rest of the story here: http://www.entrepreneur.com/article/245736



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