Auburn Hills, Mich. (Apr. 15, 2026) – Alps Alpine North America, Inc. (“Alpine”), a premium aftermarket car audio manufacturer, will attend the 2026 Jeep® Beach Vendor Show at the Daytona International Speedway from Friday, April 24 to Saturday, April 25.
During the event, Alpine will have both a retail presence, featuring a selection of Alpine Restyle products sold at special, event-only pricing with on-site installation options, and a showcase of new, complete Jeep® Wrangler builds available for purchase at participating Jeep® Dealerships nationwide.
“Through the strength of our partnerships, we’re excited to offer unique, complete Jeep® Wrangler builds that make the vehicle purchase absolutely turn-key,” said Dan Sparks, National Sales Director for the Alpine Aftermarket Division at Alps Alpine North America. “These Jeep® builds feature every upgrade a Wrangler driver would typically make – from lift, to tires, to audio – with parts and engineering by prominent brands in the industry. Not only are they beautiful builds – they’re engineered to perform!”
The Jeep® Wrangler builds were created in partnership with the expert off-road engineering of Rebel Off-Road and Timberline Upfitters and Alpine’s premium audio solutions. Building off the latest Jeep® Wrangler platform, each Jeep® is upfitted with premium, trail-tested parts, fully integrated Alpine audio systems, and finished with a unique wrap and corresponding interior aesthetic.
The builds are offered in four unique styles (Brigade, Mountain, Ocean, and Horizon) and are available for purchase at participating Jeep® Dealerships nationwide and include a 3-year/36,000-mile warranty and dealer financing options.
Alpine staff and Alpine Authorized Retailer Soundwaves will be on-site to give audio and vehicle demonstrations, answer product questions, and offer on-site installation so customers can drive home with their Alpine purchase installed in their Jeep®.
Jeep® is a registered trademark of Stellantis NV
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Alpine, the aftermarket car audio division of Alps Alpine Co., Ltd., is an automotive electronics manufacturer that provides consumers and leading auto makers with audio, video, navigation, and driver assistance products. The company specializes in system integration solutions with innovative vehicle entertainment and information technologies. Alpine’s R&D and manufacturing facilities in Japan, China, Europe, and North America ensure that all products address the real-world requirements of drivers in each market. The company is committed to developing safe, comfortable, and eco-friendly automotive electronics products. For information about Alpine’s aftermarket products, visit www.alpine-usa.com or follow AlpineUSA on social media channels like Facebook, Instagram, X, TikTok, and Roblox.
Alps Alpine North America Media Contact
Allison Saunders
(248) 978-2705
