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Rich McDonald, Former Fender Executive, to Keynote at JVC KnowledgeFest Trainings

Long Beach, Calif., January 25th, 2024 JVC Mobile Entertainment, manufacturer of class-leading aftermarket car, marine, and motorsports products, is thrilled to announce that Rich McDonald, former Executive Vice President and Chief Product Strategist at Fender Musical Instruments Corporation, will be the keynote speaker at the upcoming JVC KnowledgeFest trainings in Las Vegas, NV.

Rich McDonald's remarkable journey from an entry-level position to the pinnacle of success at Fender Musical Instruments Corporation makes him a compelling figure in the world of product strategy and retail excellence. With years of music industry expertise and a proven track record, McDonald will share insights into his career trajectory, highlighting key strategies that propelled him to the position of Chief Product Strategist at one of the most iconic names in the music industry.

The keynote speech will focus on successful retail strategies, drawing from McDonald's wealth of experience in navigating the competitive landscape of the music industry. Attendees can expect to gain valuable insights into effective product strategies, customer engagement, and creating a roadmap for future success in the ever-evolving retail landscape.

"We are honored to have Rich McDonald as the keynote speaker at our JVC KnowledgeFest trainings. His journey from an entry-level role to a leadership position at Fender is a testament to his strategic acumen and dedication. We believe that the insights he shares will provide attendees with actionable plans to integrate successful retail strategies into their own businesses," said Ron Trout, JVC’s Director of Sales.

The keynote speech is expected to be a highlight of the KnowledgeFest event, offering attendees a unique opportunity to learn from one of the industry's foremost experts. McDonald's address will not only inspire but also provide practical takeaways for businesses looking to enhance their retail strategies.

Attendees will have the chance to engage with Rich McDonald during its Q&A session and at JVC’s booth in the main expo hall, allowing for a more personalized exploration of the challenges and opportunities in the retail landscape. The event aims to foster a collaborative learning environment where participants can gain insights, exchange ideas, and create a roadmap for future success.

For more information on JVC Mobile Entertainment, visit http://www.us.jvc.com/car For more information on Rich McDonald, visit https://www.richmcdonald.com/ About JVCKENWOOD USA Corporation

JVCKENWOOD USA Corporation is a wholly owned subsidiary of JVCKENWOOD Corporation and is a leading developer of car entertainment products for the consumer market, two-way radio communications systems for public safety, private industry and amateur users, and video equipment for the broadcast and professional markets. For detailed information, call JVCKENWOOD USA at 1-800-252- 5722 or visit us at http://us.jvckenwood.com and www.us.jvc.com/car.



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