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Alpine to Attend the 2019 SEMA Show with New Demo Vehicle

Detroit -- October 29, 2019 – Alpine Electronics of America, Inc. will attend the 2019 SEMA Show at the Las Vegas Convention Center in Las Vegas, Nevada from Tuesday, November 5 – Friday, November 8 along with an anticipated 70,000 industry professionals. 

Alpine will join aftermarket truck and SUV accessory supplier, Smittybilt, in South Hall Upper in the Powersports & Utility Vehicles section (booth #35061) where they will give product demonstrations in Alpine’s new 2020 Jeep® Gladiator, Switchback.

Switchback is loaded with Alpine’s 9-inch X409-WRA-JL Weather-Resistant Navigation System with Off-Road Mode, a direct-fit solution for the new 2018 – Up Jeep® Wrangler and 2020 Jeep® Gladiator, and a PSS-23WRA Powered System Upgrade.

Drawing from industry research and Voice of Customer technology gathered at national Jeep® events, Alpine was inspired to create a demo vehicle that resonated with the Jeep® community’s weekend trips near or on the beach by creating an interior system designed for top on or off use.

The X409-WRA-JL is a direct-fit dash solution made up of a large, 9-inch screen housed in a matching trim bezel that’s resistant to weather and various outdoor elements like sand and dirt. The high-visibility screen can adjust to high or low-light driving conditions for cleaner, brighter images even with the top off.

The PSS-23WRA sound system solution is also weather-resistant and designed for excellent sound performance with the top on or off. The included PWE-S8 Powered Subwoofer is installed under the passenger’s seat to maximize bass extension throughout the Jeep and deliver a front and center sound stage for optimized performance.

Following Alpine’s recent move to their new headquarters in Auburn Hills, Michigan, the Brand Business Unit, originally located in Torrance, California, engaged Alpine’s OEM Unit to collaborate on the build and promote an increasing synergy within company operations. Elements of the build were utilized from products designed by the OEM unit.

The tailgate is designed to look like an early Alpine stereo, with a large functional volume knob and six classic “Alpine green” buttons on the faceplate to control the automation. The bed houses a motorized assembly with 40 Bluetooth® speakers that articulate for optimal sound positioning. Three 12-inch R-Series subwoofers are also installed in the bed for bass extension and increased volume. LED lights are placed around the speaker installation for added aesthetic.

The intention of the build is to deliver an exceptional interior experience that can extend to the exterior of the vehicle, for continued entertainment inside or outside of the Jeep®, no matter the weather conditions. Additional collaborators include Smittybilt, Pro Comp, Rubicon Express, and G2 Axle and Gear.

Outside of SEMA, Switchback will be touring with the Alpine Event Truck and Trailer at Jeep lifestyle events. For more information on Alpine’s event schedule, follow Alpine-USA on Facebook for updates on future events.

Jeep® is a registered trademark of FCA US LLC.

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