STILLWATER, USA – KICKER® recently joined its European marine-audio distributor Celsus UK for a series of training sessions across Europe. KICKER’s International Sales Manager Reese Gray and Global Training Manager Aaron Malin accompanied Celsus UK Sales Director Mike Keenan, embarking on a four-country tour and training dealers on the benefits of the KICKER Marine line.
“It is clear Mike and Celsus have selected a great team of distributors to represent KICKER Marine products to the European markets, and we look forward to positive results,” said Gray.
KICKER was first presented to the Celsus UK marine trade at METS (Marine Equipment Trade Show) in Amsterdam last November, where interest was strong for built-for-marine speakers, amplifiers and subwoofers. Subsequent agreements saw distributors appointed in Croatia, Greece, Spain and the Netherlands.
The training tour started at the city of Split Boat show in Croatia, with distributor Riz-Itea bringing in eager retailers and staff to learn about KICKER products from Gray and Malin.
The next stop was a coastal town outside of Athens, where the trio was greeted by the team at Motocraft in Greece, followed by a trip to Barcelona, Spain, visiting the state-of-the-art premises of Sportnav. The last stop on the whirlwind week in Europe was with Waterproof Products in Aalsmeer, Netherlands. A staff training at the company’s location ensured that the sales team was equipped with all the knowledge to provide first-rate advice to retailers, boat builders and Dutch consumers.
“Firstly, I’d like to thank Aaron and Reese for coming over to Europe to train us all,” said Keenan. “A special thank you to Vedran, Alex, Ignacio, Joris and their respective teams for their enthusiasm and for being gracious hosts. We feel this will be the start to great success in Europe for KICKER Marine.”
“It’s always a pleasure to watch people truly engaged and absorbing new information,” added Gray. “We experienced this at every stop and had several comments about how they plan to apply the knowledge.”
For more information on Celsus UK, consumers can visit www.kickeruk.com.
KICKER Performance Audio products, a division of Stillwater Designs and Audio, Inc.®, are available for the mobile and home audio aftermarket at authorized retailers worldwide, and also as Original Equipment for automobile manufacturers. Consumers seeking more information on KICKER or Livin’ Loud® may call the Consumer Information Line at 1-800-256-5425 or visit the brand website at www.kicker.com. Consumers can follow KICKER socially at Facebook.com/kickeraudio, Twitter.com/kickeraudio, Instagram.com/kickeraudio, or Pinterest.com/kickeraudio, and use the hashtags #kickeraudio and #livinloud.
