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Industry Leader Lucas Frank Joins Brandmotion Team

SOUTHFIELD, Mich. (May 21, 2018): Former Fiat Chrysler Automobiles (FCA) Director of Planning, Lucas Frank, has joined Brandmotion, the industry leader in aftermarket safety and convenience products. Frank will serve Brandmotion as Director of Product Development and Operations. As such he will be responsible for company innovation, product development and operations functions. Frank’s years of industry advancement have honed skills that will help Brandmotion continue its mission to improve the safety of vehicles on the road.    

Frank was recently promoted to the Director of Portfolio Planning position he left to be a part of Brandmotion’s fast-paced growth in revolutionizing the way the industry views safety, merging it with technology and convenience. At FCA he was responsible for overseeing the five year plan for all future FCA cars and trucks, and prior to that led the planning of the new 2019 RAM 1500 Truck, providing the roadmap for durability, technology, efficiency and convenience with features never before offered in a pickup. In an earlier position at FCA, Frank was Brand Manager and Mobile Marketing Lead for Jeep. In that role, he launched Jeep’s first-ever iPhone app.

“I am thrilled to have the opportunity to join Brandmotion at such an exciting and pivotal time in the industry,” Frank said. “I worked with Jeff on several projects in the past and have always respected his unique and innovative approach to recognizing and solving customer needs. The high quality of products and services has given Brandmotion a leadership position in this space and I’m excited to be a part of the team to help achieve the future growth plan.”

Frank has led successful endeavors in every position of his career with a growth mindset that matches that of Brandmotion founder, Jeff Varick.

"Lucas is a tremendously innovative thinker, responsible for many innovative product features at FCA over his 20 year career, including a few that Brandmotion helped him launch,” Varick stated. “He was the force behind many noted industry accomplishments including two consecutive awards for Motor Trend Truck of the Year and the ‘Best in Show’ award from the 2018 NAIAS for the RAM 1500. He is a proven leader, successfully navigating the strong headwinds that can deter many large company innovators from persevering. We are extremely excited to have a leader and proven innovator of Lucas’ caliber helping drive Brandmotion’s continued growth of innovative products.”

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