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End of Year Feature: Embrace The Change

With the end of the year approaching, its important to review what this year has brought the industry in terms of business trends and new technology. The following is a feature from the December issue of Mobile Electronics reviewing what 2015 brought to the table for 12-volt:

From the rebounding economy to falling gas prices, the year 2015 is almost in the books. When it kicked off last January at the Consumer Electronics Show (CES), the automotive and aftermarket mobile industries were front and center setting the scene for what has been an interesting year. 

Driverless cars, gesture control, Apple or Android autos were all major trends inthe spotlight then and have remained so. They will likely make bold headlines again at the upcoming CES next month. While it is too early to tell what the key disrupters for the tech industry will be in 2016, one thing is certain: the landscape for the consumer electronics industry - and for aftermarket mobile electronics - is rapidly changing. 

Mobile electronics retailers face the continuing question of whether to develop omni-channel strategies as e-commerce evolves and challenges brick-and-mortar businesses. There is no doubt that social media and mobile are going to play an even larger role in the consumer shopping experience for 2016 and beyond. One of the big reasons is the increasing importance of the millennials (those who are ages 18 to 34), a large market segment who are heavily influencing retail. 

Read the rest of the story here: http://issuu.com/mobileelectronics/docs/15me_december-online/14

Copyright - Mobile Electronics Association 2020

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