Brandmotion LLC and Mobileye Aftermarket announced that Brandmotion will offer integration of the visual alerts of the Mobileye Aftermarket collision avoidance solution into the rear-view mirror.
Mobileye Aftermarket users typically mount the Mobileye EyeWatch™ display unit onto the dashboard, which provides visual cues such as vehicle and pedestrian icons, accompanied by audible alerts to help the driver avoid a collision. Brandmotion’s integration of the EyeWatch™ icons allows for the alerts to be shown in the mirror, eliminating the need to mount the EyeWatch™ elsewhere and providing for a more sophisticated, factory-installed appearance. This is important to the expeditor market when installing aftermarket components.
“This solution brings together the best of our two companies,” said Jeff Varick, President and CEO, Brandmotion. “We have developed a user-friendly experience combining the best technology from Mobileye, the clear leader in Advanced Driver Assistance Systems, and the optimal integration of the Mobileye Aftermarket driver interface from Brandmotion, leaders in the seamless integration of important safety features after the vehicle has been built.”
According to Michael Backman, General Manager, Mobileye Aftermarket USA, “This is a great solution to meet the market demand for collision avoidance systems across the millions of vehicles on the road that do not already have such a system.”
The Mobileye Aftermarket solution includes forward collision warnings for vehicles and pedestrians, headway monitoring/following time, and lane departure alerts, as well as the ability to warn drivers when speed limits are exceeded, all in one comprehensive solution.
Visit Brandmotion at SEMA, booth #11661, November 3 – 6 in Las Vegas.