The relationship consists of Boston Acoustics funding of ICE marketing tools an enhanced ICE member program and co-op that can be used towards ICE membership.

An ICE dealer locator has also been placed on the Boston Mobile website so consumers can quickly find their local In Car Expert.

Additionally ICE will create a Boston Acoustics feedback committee which will assist Boston leadership in future product and program development. The committee will be comprised of current Boston retailers non-Boston retailers and previous Boston retailers.

ICE Executive Director Rob Elliott said Many brands talk about their commitment to the independent but Boston's Authorized Dealer Portal and UAP are proving it. We have watched the unbelievable impact the UAP policy has had on Denon and Boston Home product and can't wait to see the same impact on the car product. Elliott added It is my opinion that Boston's UAP policy will make it nearly impossible to find Boston product on the Internet at unprofitable price points.

President of Sales for Boston's parent company D & M Holdings Phil Cohn said Boston Acoustics Mobile products and programs have always been engineered towards the needs of the specialist and our alliance with ICE further enhances this point.

Sanjay Sharma Boston Mobile Audio National Sales Manager said ICE delivers tools that retailers require in order to be successful in today's market and Boston is honored to assist in the production of those tools.

Associate Director Jason Denton said Boston Acoustics is one of the few 12 volt brands that is also seen on products OUTSIDE of our industry. Denton added This lends so much credible recognition to the product and is a killer sales tool for any smart retailer.