In Car Experts Announces Strategic Marketing Alliance With Pioneer Electronics Swedesboro N.J. - In Car Experts Inc. (ICE) announced an alliance with Pioneer Electronics (USA) Inc. in support of its exclusive line of Premier mobile entertainment products. ICE is working with Pioneer because of its strong support of independent retailers particularly those in its Premier brand program. ICE Executive Director Rob Elliott said With its Premier brand Pioneer has been committed to the specialty retailer since its inception. It is the only full-line brand designed solely for the independent retailer and not the mass merchandiser. This makes Premier a true specialists brand.