Swedesboro N.J. - Based in Lake Mary Fla. EVOK Advertising will develop an independent retailer branding campaign to be available for use by In Car Experts (ICE) retail members. The campaign will support the marketing efforts of individual members while establishing ICE as a nationally recognized group of quality independent specialists says ICE. ICE Executive Director Rob Elliott remarks The Evok partnership will offer ICE retailers high-quality effective marketing tools that portray a level of professionalism that consumers are not used to seeing from an independent retailer. EVOK was selected for two reasons: talent but equally important chemistry.