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When COVID-19 disrupted business nationwide, 2020 Sales Pro of the Year Jason Kranitz chose to transform this challenge into an opportunity.

Words by Rosa Sophia
After Kingpin University and Kingpin Car & Marine Audio moved from Oregon to Las Vegas in 2019, owner Jason Kranitz quickly booked classes. When COVID-19 hit, he had to cancel classes and refund the students. Additionally, his landlord sold the building, and with no income from the school, his focus shifted to retail.
While searching for a new retail location, he’s had to conduct sales and installations out of his manufacturing facility. “No one knew me, I had no showroom—just pictures of previous work—and no one could even visit me because of COVID,” he explained, adding that while the business has been down in numbers, he doesn’t have much to compare it to because of the move. However, he added, “I feel that since we’ve started, we’re growing every month.”
Kingpin has been named Retailer of the Year in the past—twice—and has earned other distinctions such as Best Customer Experience. Also, Kranitz has held the Installer of the Year title. Once, he submitted materials for Sales Pro of the Year and wasn’t chosen. Although he hadn’t planned to attempt it a second time, COVID changed his mind because he felt the business was already uniquely structured to handle the challenge. For the last seven years, the shop has been appointment-only with locked doors, unlike many other retail locations. Kingpin University—the education branch of the business—opened its doors five years ago.
Kranitz finally decided to pursue the...Read the rest of the story HERE.

Copyright - Mobile Electronics Association 2020

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