Strategy & Tactics: Business Planning Basics
Facing pitfalls? Here are 5 ways retailers can learn to be more prepared for unexpected twists and turns in both life and business.
Words by Rosa Sophia
When preparing for the future, retailers agree it’s best to have a plan—and a backup plan in case the first option doesn’t work out. James P. Smith of A.C.T. Audio in Vernon, Conn. said it’s best not to look at pitfalls in life as failures. “Look at it as a lesson,” he said, noting that it’s important to sit down and extract knowledge from the experience. “Then it becomes more of a success because you know what not to do in the future. You can analyze your mistakes and see how you need to change your mindset or your behavior—whatever the situation is—to keep moving forward.” Smith said when he makes a mistake, he uses it as an opportunity to learn, to keep something similar from happening in the future.
The debut KnowledgeFest Orlando took place June 25-27, and on Sunday, Smith taught his first class, called “Getting Out of Your Own Way: From Technician to CEO.” In it, he covered understanding core values, creating standard operating procedures and how best to delegate tasks. Smith detailed how he went from partnering in a business in 2011 to purchasing A.C.T. Audio in 2019, and what he learned along the way. He asked attendees to consider whether... read the rest by [Clicking Here]
Read the latest issue of Mobile Electronics magazine [Click Here]
Tagged under
[Read] the on the digital platform for Mobile Electronics magazine
Joining the Club
There are many different ways to get involved in the industry and network with fellow professionals. Let’s explore them. Which option works best for you?
Clubs, groups and associations are either exclusive, inclusive or both. Before you consider joining one, you should ask yourself a few questions, such as: What do you hope to get out of being a member? What are you able to contribute? Does the group conflict with other groups you’re involved in? Do the rules make sense and are you willing to abide by those rules? And lastly, why do you want to be part of the group? You’re probably seeking information, or even a sense of belonging. If you find value in it, then join and participate.
Types of Organizations and How to Navigate Them
Group leaders will state the purpose of the group and control the direction of the content. For example, a Facebook group will usually have a stated purpose and rules of engagement. Most groups allow for free exchange of information with little restrictions. Most will ask members to refrain from advertising or promoting themselves, as this does little to further the overall purpose. When groups allow this type of posting, the content often devolves and loses its intended purpose.
One reason for the popularity of social media groups is the ease of engagement. Most are free to join and only require you to meet certain qualifications. Once connected, you can share your thoughts, comment on posts and offer assistance to other members.
Vendor Groups and Industry Associations
Vendor groups are usually private Facebook groups, but some vendors offer them with special login credentials on the company’s website. These groups are almost always exclusive to customers of the vendor, and meant to be used to obtain and share information and find technical support. This type of group can be very helpful. Beyond that, dealer-to-dealer communication can be very valuable as it relates to a specific product or installation technique.
Trade associations in our industry provide a big tent environment allowing for many smaller groups to be formed. Some associations provide services to members in areas specific to their business interests. An association may also have several social groups allowing members to connect on specific topics.
Associations tend to be inclusive because they allow for many people in various areas of the field to be represented. Guidelines are set for membership types, and usually the member must demonstrate affiliation to the trade. This generally includes a code of ethics required to maintain good standing within the association.
Consider Exploring Cross-Industry Groups
If you are looking for a way to connect with others, look for opportunities to become involved in cross-industry groups. These groups usually exist in associations and are made up of participants from various associations in related industries. Becoming involved in this type of group will expose you to other industries and experiences. If the opportunity arises, seize it. It should be considered high-value.
Mingling With the Group
Joining up? Consider what’s best for you—an inclusive or exclusive setting, and how to decide.
An exclusive group has certain rules or requirements. There’s nothing wrong with this, but you should know before attempting to join that you might not be approved for membership. Groups like this are usually meant for a very specific field or interest. On the other hand, an inclusive group allows many to join regardless of affiliation with other groups. They tend to focus on greater participation, allowing for varied thoughts and opinions. Both group types serve a purpose.
Groups Can Be Both Inclusive and Exclusive
An association tends to recruit from a larger base, allowing it to be considered inclusive of all interests. Once you are a member, there may be groups within the association that are both inclusive and exclusive. The difference is that there’s usually a path for any member meeting certain criteria to become involved in an exclusive part of the association. For example, the association may have a leadership board that requires the member to meet certain criteria, and either be nominated or appointed to serve for a specific period.
Deciding Where You Belong
It’s easy enough to just join everything that interests you. That said, go back to the first part of this article and review what you want to get out of your association with specific groups. Are you looking for some precise information? Maybe you just want a sense of belonging. That’s reason enough to join and network with others. If you find value, then join and participate. To really get the most out of it, make sure you take the time to participate in any in-person events that others from the group might attend. Face-to-face networking tends to build better relationships, thus providing you with a longer-lasting and more fruitful experience.
Here’s What the Best Groups Have in Common
A group that helps you grow both personally and professionally will invite you to express your thoughts or opinions without consequences. Members will debate the issues and share relevant and helpful information. They won’t focus on who’s the best, or who’s not so good. They will lift up rather than tear down others. Good leadership in any group will help focus on your personal growth as an individual. If you feel the group lacks quality leadership, don’t shy away from speaking up. You never know—you might be the leader the group is looking for.
Yes, some groups may compete for your attention and membership. There’s nothing wrong with that, but there is a problem with a group that shuns others who might not be like them. Don’t get caught up in this type of group. It can be harmful to both you and others. Look for groups that encourage you to be yourself. Over time, you should notice the groups that don’t shun others are the ones which allow you to be a member.
Need Help Finding the Right Place for You?
I know many leaders with integrity in our industry. If you’re looking for a good group, ask your sales reps, your vendors, and even the Mobile Electronics Association. We will be glad to help point you in the right direction. And if you can make the journey, any KnowledgeFest event will put you in front of other likeminded professionals in our industry who can point you to great groups that will help you grow.
Read the latest issue of Mobile Electronics magazine [Click Here]
Tagged under
Sketching the Future
At the start of the pandemic, one-man shop Seismic Autosound seized the opportunity to change course in search of ideal clients and a better work-life balance.
Words by Rosa Sophia
Seismic Autosound has partnered with Custom Mobile Electronics in Novato, Calif., merging the two businesses into one. Bryon Jankow, owner of Seismic Autosound, and Marty Barry of Custom Mobile Electronics discussed their respective situations and arrived at the same conclusion: The one-man shop approach wasn’t working for either of them anymore, and they wanted a better work-life balance. Becoming business partners made the most sense.
“I was working alone. So was he. It was 70 to 80 hours a week, non-stop, and that takes its toll after a while,” Jankow said. “Marty’s shop already had the type of clients I wanted to attract. It was a no-brainer for us to team up and take stress off each other, and move forward from there.”
Seismic Autosound moved from Concord to Novato, to Barry’s already-established location, and together, they expanded to about 4,000 square feet. Now, the shop is open five days a week and they both have time to enjoy a personal life again.
Jankow recalled the Bay Area going into lockdown for COVID-19 just as his lease ran out.
The two have been business partners for just under a year, but they’ve kept their respective shop names the same. “For now, it’s just been about bringing everything together,” he said. “We’re trying to...Read the rest of the story CLICK HERE.
Tagged under
June 30, 2020 - North Andover, Mass. - The Mobile Electronics Association is proud to present interviews and insights with leaders in the Mobile Electronics Industry. Chris Cook, MEA President, conducted an interviewed David Prinz, CEO of GoFast Solutions. He shared his insights and perspective as it relates to GoFast Solutions and the future of the mobile electronics industry.
If you missed it, no worries. you can watch or listen by clicking on the link below:
Read the Article:
In the Groove
David Prinz uses his drive and passion to make every lap count for GoFast Solutions.
Words by Jamie Sorcher
It’s a classic formula: A high school kid with a passion for car audio gets a job at a stereo shop and, years later, opens a successful business of their own. It’s exactly what happened for David Prinz, the CEO of Middletown, Conn.-based GoFast Solutions. He recalled the makeshift stereo system in his pickup truck, and how he used to drive to a local business—the Sound Company—and talk with the guys who worked there.
“I asked what it took to get a job there as an installer,” he said. “They told me I needed a general understanding of electronics, so I went to Gateway Community Technical College right after high school and did a one-year certificate program in electronic technology.” He ultimately got the job and became a salesperson and an installer. From there, he went to....[Click Here to Continue Reading]
Tagged under
South Point Hotel and Casino to host KnowledgeFest and the Industry Awards
North Andover, MA (June 21, 2021) – The Mobile Electronics Association (MEA) announces a new location for KnowledgeFest™ West to be held at the South Point Hotel and Casino in Las Vegas on February 18-20, 2022. For the past three years KnowledgeFest West was held in Long Beach California where attendance grew each year while attracting more retailers from outside the typical 300-mile radius.
“Although Long Beach exceeded our expectations as our fastest growing KnowledgeFest event, Las Vegas is a more convenient destination for accommodating retailers traveling from many locations on the West coast and from Canada” said MEA President, Chris Cook.
KnowledgeFest Las Vegas will kick off the 2022 Education and Trade-Show line up which includes Indianapolis (April 1-3), Orlando (June 10-12) and in Dallas (August 26-28). Now with four events across the country, KnowledgeFest solidifies its position as THE Mobile Electronics industry’s educational venue featuring member exhibitors showcasing their latest products and technology for attending retailers.
Adding to the excitement, the winners of the 2021 Mobile Electronics® Industry Awards will be honored at the new Las Vegas event. “The Industry Awards will be better aligned to celebrate a full year of recognition.” stated Cook. “The mobile electronics industry will celebrate those that exemplify the highest standards of professionalism, business ethics, service, and expertise.”
KnowledgeFest 2022 will showcase more than 100 exhibitors, representing over 125 brands. The education and training will represent 500+ hours of Owner/Sales/Installer Workshops and Vendor Training sessions. It will attract more than 6,000 attendees throughout the year seeking to learn more about their profession, networking with like-minded industry professionals, and discovering new technologies, products, and services from exhibitors.
“With over 25 years of serving the Mobile Electronics Industry, KnowledgeFest is established as the most respected educational event of our time.” stated MEA Chairman, Tony Frangiosa. “MEA and the mobile electronics industry are set to succeed well into the future as retailers coast-to-coast take advantage of this valuable experience.”
For more information and to register for KnowledgeFest, visit KnowledgeFest.org
Media Contact:
This email address is being protected from spambots. You need JavaScript enabled to view it.
978-645-6434
Tagged under
[Read] the on the digital platform for Mobile Electronics magazine
Face to Face
It’s time to reopen KnowledgeFest
The sign on the door says we’re open for business. As schools, amusement parks, and, yes, trade shows and conferences reopen, we are excited to begin returning to normal. This June 25th KnowledgeFest will be starting up again in Orlando, Florida. This will be our first event in the Sunshine State. At the time of the event, it will have been over 15 months since we were able to meet in person back in Long Beach, California in February of 2020. It has been a long, hard road for many of us, and for a myriad of reasons.
Learning From the Challenges of the Past Year
As an association, we better understand key facets of the industry and how best to provide assistance in times of uncertainty. I can vividly remember the last in-person events I took part in. In February 2020, I was in Germany as a presenter at the Car Media Convention (CMC). In March, I was in the United States as an exhibitor, and I also had the privilege of presenting the keynote at the GoFast Solutions Mobile Expo. Each was at the very beginning of the pandemic.
Here’s What to Expect at KnowledgeFest Orlando
Since so many on social media have been wondering what to expect, I thought it would be a good idea to provide perspective on what we’re planning for KnowledgeFest Orlando. The first question: “Do we have to wear masks?” At the time of this writing, the answer is yes—you will have to wear a mask in the trade show floor and in the education and training sessions.
While Florida is a mask-free state, we are taking an abundance of caution knowing that many will be traveling from all over the country. Should guidance change prior to the event, we’ll comply with the prevailing wisdom from federal, state, and local ordinances. That said, much of the time you’re in Florida, mask-wearing will be up to your individual preference. The event will have high standards of clean, safe environments designed to provide the highest level of safety for you as the attendee. All the information you need can be found at KnowledgeFest.org/register, then look for “[Click Here] for Information on what to expect at the Orlando Event.” One very important thing to expect is the best live learning experience in the industry and a lot of fun networking with exhibitors and others in the industry.
What’s New?
This event will be a bit different from past events. First, it’s in Orlando! It’s a great place to take the family for vacation or connect face-to-face with friends. As an industry, we have a brave history of being able to adapt to new things. This will be a new thing for many of you who have not attended a KnowledgeFest event. To date, Orlando has been our most anticipated event. We will have an excellent line-up of presenters for both the education sessions and the manufacturer trainings. Expect to come home from the event with knowledge and wisdom that will improve your business.
Join Us in June
If you are in the mobile electronics industry, take this as an open invitation to join us in Orlando, June 25th to 27th for networking, discovery and just plain fun! If you miss it, remember you’ll have two more chances this year. One in Dallas, August 27th to 29th and the other in Indianapolis, October 8th to 10th. Regardless of the event, I look forward to seeing everyone together again!
Read the latest issue of Mobile Electronics magazine [Click Here]
Tagged under
North Andover, MA – May 18, 2021 – The Mobile Electronics Association introduces the all-new Mobile Electronics Show! The series premiere, sponsored by Sony, will debut on Tuesday, May 18th at noon Eastern Time. For the first webcast, Mobile Electronics Association president and show host Chris Cook will interview some of the winners from the 2020 Mobile Electronics Industry Awards including Jason Kranitz of Kingpin Car & Marine Audio, Adam Devine of Devine Concepts, Kimberly Trainer of Car-Tunes, and Justin Kush of MTI. There is also a special opening interview with the Sales Pro of the Year, Mike Rundel of Sony.
“The Mobile Electronics Show will be broadcast on YouTube, Facebook, and Vimeo and will include great interviews with key players in the Mobile Electronics Industry” said Chris Cook, President of MEA. “Each show will bring to life content from Mobile Electronics Magazine in an infotaining, video podcast format that will feature dealers, manufacturers, distributors and key industry personalities."
For a direct link to the webcast go to http://me-mag.com/me-show.
About the Mobile Electronics Association
Mobile Electronics Association (MEA) is a trade association comprised of installing dealers and product vendors dedicated to serving the needs of the mobile electronics specialist industry. MEA owns and produces KnowledgeFest, regional trade-only industry events that combine educational programming and vendor training with a trade show floor. MEA owns and publishes the monthly Mobile Electronics® magazine, which is the industry’s #1 resource, as well as other digital media, including websites and the industry’s e-newsletter Hotwire. MEA provides software and data-driven services to vendors and retailers. Learn more at mobile-electronics.com.
Media Contact:
This email address is being protected from spambots. You need JavaScript enabled to view it.
978-645-6434
Tagged under
North Andover, MA – May 18, 2021 – KnowledgeFest™ Orlando, produced by the Mobile Electronics Association (MEA), will be held June 25-27, 2021 at the Orange County Convention Center. The event debut will host exhibitors from top brands as well as more than 100 hours of dealer education workshops and vendor sponsored training. Registration is open for the event and for the host hotel, Rosen Centre Hotel. For 2021, MEA is anticipating strong return in participation to KnowledgeFest for 2021 starting with a new first-time event in Orlando Florida. For official information on the event please go to http://www.knowledgefest.org/.
“KnowledgeFest is the only industry event devoted exclusively to the mobile specialist, the installing dealer. The addition of the event in Orlando brings KnowledgeFest to a coast-to-coast nationwide audience” said Chris Cook, President of MEA. “Combining an exhibit floor with dealer education and manufacturer training, KnowledgeFest delivers a tremendous value for the entire industry."
Those attending this year’s event should know that we put their health and safety at the top of our list. We have collected information regarding the best-known processes and procedures designed to provide attendees with a safe and successful education, training, and trade show experience. We look forward to providing all participants an event that allows them to come together and learn from one another.
For more information and to register for KnowledgeFest, visit KnowledgeFest.org
Upcoming KnowledgeFest events:
- August 27-29, 2020 - Dallas, TX
- October 8-10, 2021 - Indianapolis, IN
About the Mobile Electronics Association
Mobile Electronics Association (MEA) is a trade association comprised of installing dealers and product vendors dedicated to serving the needs of the mobile electronics specialist industry. MEA owns and produces KnowledgeFest, regional trade-only industry events that combine educational programming and vendor training with a trade show floor. MEA owns and publishes the monthly Mobile Electronics® magazine, which is the industry’s #1 resource, as well as other digital media, including websites and the industry’s e-newsletter Hotwire. MEA provides software and data-driven services to vendors and retailers. Learn more at mobile-electronics.com.
Media Contact:
This email address is being protected from spambots. You need JavaScript enabled to view it.
978-645-6434
Tagged under
Devil’s in the Details
Apicella Autosound aims to provide detail-oriented perfection in integration and tuning, which has led to fast-paced growth year over year.
Apicella Autosound aims to provide detail-oriented perfection in integration and tuning, which has led to fast-paced growth year over year.
Words by Rosa Sophia
Stony Point, New York-based Apicella Autosound began by catering mainly to hobbyists, according to owner Nick Apicella. Now, the shop is drawing a wealthier clientele which he noted tends to have full confidence in the team when it comes to letting them guide the project. While the shop still does custom work with competition-style sound quality builds, the majority is now focused on OEM integration.
Until about two months ago, the staff consisted of only Apicella and technician Kevin Mullings. The shop now has a staff of four. Apprentice Kyle Dunn started out as an enthusiast who often called the shop for advice. The newest addition, Matthew Kim, moved from Oregon to join the team. About 90 percent of the business’s projects consist of car audio, with smaller percentages in radar, laser detection and remote start. “We do a few remote starts a week,” Apicella said. “Kevin is very skilled at remote starts and alarms, but we don’t make an effort to do a ton of them.” Tuning is the shop’s main money-maker.
From High-End Cars to High-End Sound
When he was younger, a journey to purchase a high-end subwoofer from a dealer in Manhattan opened doors for...Read the rest of the story CLICK HERE.
Tagged under
Providing over 45 hours of great education for the Mobile Electronics industry
North Andover, MA – March 19, 2021 – The Mobile Electronics Association kicks off their second virtual KnowledgeFest event focused on West Coast specialty retailers. The event starts today, Friday, March 19th and continues through Sunday, March 21st and will be held on Pacific Time to include the many retailers that would have attended the Long Beach California KnowledgeFest event. While focused on the Western half of the nation, the virtual event is great for everyone to attend regardless of their Time Zone. The event will produce three keynotes, 21 education workshops, and 22 manufacturer training sessions for over 45 hours of valuable education.
“While nothing can replace the excitement of an in-person event, KnowledgeFest LIVE is designed to deliver a feeling of connection that will help the industry enjoy the awesome education, vendor training, and networking KnowledgeFest is known to provide.” said Chris Cook, MEA President. “Our virtual experience delivers the best way to connect when in-person events are not yet possible.
The event will be presented through MEA’s digital event platform allowing attendees to participate in education workshops, manufacturer trainings, and take a virtual tour of exhibitor spaces to preview their featured products and show vehicles.
For more information on KnowledgeFest West LIVE or to Regsiter for the event visit KnowledgeFestWest.Live.
Mark your Calendars for Upcoming KnowledgeFest in-person events:
June 25-27, 2021 – Orlando, FL – In-Person with Live Streaming
August 27-29, 2021 – Dallas, TX – In-Person with Live Streaming
October 8-10, 2021 – Indianapolis, IN – In-Person with Live Streaming
About the Mobile Electronics Association
Mobile Electronics Association (MEA) is a trade association comprised of installing dealers and product vendors dedicated to serving the needs of the mobile electronics specialist industry. MEA owns and produces KnowledgeFest, regional trade-only industry events that combine educational programming and vendor training with a trade show floor. MEA owns and publishes the monthly Mobile Electronics® magazine, which is the industry’s #1 resource, as well as other digital media, including websites and the industry’s e-newsletter Hotwire. MEA provides software and data-driven services to vendors and retailers. Learn more at mobile-electronics.com.
Media Contact:
This email address is being protected from spambots. You need JavaScript enabled to view it.
978-645-6434
###
Tagged under
When COVID-19 disrupted business nationwide, 2020 Sales Pro of the Year Jason Kranitz chose to transform this challenge into an opportunity.
Words by Rosa Sophia
After Kingpin University and Kingpin Car & Marine Audio moved from Oregon to Las Vegas in 2019, owner Jason Kranitz quickly booked classes. When COVID-19 hit, he had to cancel classes and refund the students. Additionally, his landlord sold the building, and with no income from the school, his focus shifted to retail.
While searching for a new retail location, he’s had to conduct sales and installations out of his manufacturing facility. “No one knew me, I had no showroom—just pictures of previous work—and no one could even visit me because of COVID,” he explained, adding that while the business has been down in numbers, he doesn’t have much to compare it to because of the move. However, he added, “I feel that since we’ve started, we’re growing every month.”
Kingpin has been named Retailer of the Year in the past—twice—and has earned other distinctions such as Best Customer Experience. Also, Kranitz has held the Installer of the Year title. Once, he submitted materials for Sales Pro of the Year and wasn’t chosen. Although he hadn’t planned to attempt it a second time, COVID changed his mind because he felt the business was already uniquely structured to handle the challenge. For the last seven years, the shop has been appointment-only with locked doors, unlike many other retail locations. Kingpin University—the education branch of the business—opened its doors five years ago.
Kranitz finally decided to pursue the...Read the rest of the story HERE.
MEA announces the next event for the Mobile Electronics Industry
North Andover, MA – February 16, 2021 – The Mobile Electronics Association announced the next Live Virtual event to be held March 19-21, 2021. KnowledgeFest is going West to provide great education and training for the many retailers that will not be able to benefit from an in-person event in the first half of 2021. The event will be held on Pacific Time to include the many retailers that would have attended the Long Beach California KnowledgeFest event. While focused on the Western half of the nation, the great thing about a virtual event is that everyone can attend regardless of their geographic location.
“The industry can expect highly relevant education workshops taught by some of the best instructors in the industry.” said Chris Cook, MEA President. “In addition, top manufacturers will be featuring education on their products and services all in an effort to better prepare specialty retailers for the 2021 selling season.” “We took the time to survey the retailers that attended the past three KnowledgeFest Long Beach events and they overwhelmingly stated that they would attend a virtual event targeted towards the Pacific Time Zone.” added Cook.
While nothing can replace the excitement of an in-person event, KnowledgeFest LIVE is designed to deliver a feeling of connection that will help the industry enjoy the awesome education, vendor training, and networking KnowledgeFest is known to provide.
MEA expects to conduct webinars over the next few weeks to demonstrate the virtual event for attendees and exhibitors. KnowledgeFest LIVE is a virtual experience for retailers, sales reps, and manufacturers to connect when in-person events are not possible. The event will be presented through MEA’s digital platform allowing attendees to participate in education workshops, manufacturer trainings, and take a virtual tour of exhibitor spaces
To register for KnowledgeFest West LIVE or get information on how your company can become an exhibitor, visit KnowledgeFestWest.Live.
Mark your Calendars for Upcoming KnowledgeFest events:
- - March 19-21, 2021 – Virtual Event
- - June 25-27, 2021 – Orlando, FL – In-Person and Live Streaming
- - August 27-29, 2021 – Dallas, TX – In-Person and Live Streaming
- - October 8-10, 2021 – Indianapolis, IN – In-Person and Live Streaming
About the Mobile Electronics Association
Mobile Electronics Association (MEA) is a trade association comprised of installing dealers and product vendors dedicated to serving the needs of the mobile electronics specialist industry. MEA owns and produces KnowledgeFest, regional trade-only industry events that combine educational programming and vendor training with a trade show floor. MEA owns and publishes the monthly Mobile Electronics® magazine, which is the industry’s #1 resource, as well as other digital media, including websites and the industry’s e-newsletter Hotwire. MEA provides software and data-driven services to vendors and retailers. Learn more at mobile-electronics.com.
Media Contact:
This email address is being protected from spambots. You need JavaScript enabled to view it.
978-645-6434
###
Tagged under
Installer of the Year Justin Kush brings an artistic background to his custom audio builds, continuing to grow and evolve by learning from those around him.
Words by Rosa Sophia
After his first time pursuing the Industry Awards, Justin Kush was named Installer of the Year during December’s KnowledgeFest.Live event. Kush specializes in fabrication at Mobile Toys in College Station, Texas, where he’s now one of three team members who’ve earned the illustrious title. “I’m an artist. I draw a lot and I paint. I went to the Art Institute of Seattle and got a degree in 3D Animation,” he said. “The art side of it, the fabrication, the vision has always been there for me. Being able to explain to a customer what I’m seeing and being able to draw a quick sketch helps out a lot.” Kush has also taken the reins when it comes to creating renderings for clients so they can get an idea of what the end result will look like. He added that the things he learned about video editing while in college also helped him in the process of submitting material for the awards. He uses Procreate to give clients an idea of what he can do for them. “It’s the closest thing there is to drawing with real pen and paper,” he said, though the program provides tools that, once mastered, can also help someone who isn’t an artist accomplish their goals. The user’s hand doesn’t need to be perfectly steady, for example. “The program will fine-tune your work. You just need to know the techniques to bring out your vision. It’s like fabricating: You have the strategy. You just need to apply it.”
Thirsty for Knowledge
About 15 years ago, Kush began his career working at Circuit City. “I knew nothing,” he said, adding that he...Read the rest of the story HERE.
In-person training events and trade shows have shifted to online platforms in the wake of COVID-19. Retailers discuss pros and cons of education in a cyber setting, and their hopes for the coming year.
Words by Rosa Sophia
Due to COVID-19, some decisions regarding meeting with retailers have had to be made on a case-by-case basis, according to Mike Lewis of Echo Sales. The company is a rep firm covering seven states: Illinois, Wisconsin, Indiana, Kentucky, Minnesota, and North and South Dakota. “Under normal circumstances, our business is set up to call on independent accounts,” Lewis said, adding that they also host trainings to support retailers. This year, he noted the company started to stock more inventory themselves, which turned out to be a blessing in disguise because of all the backorders.
According to Lewis, Echo Sales has had to approach their day-to-day business in a hybrid fashion. “A couple of months ago, they removed some local restrictions, but we were still being cautious,” he explained. “We were only visiting accounts with specific needs. I was focusing a lot of my travel around afternoon and evening trainings. Now we are back in more of a hybrid again, not traveling as much, and I’ve put offers out to do Zoom meetings, but most conversations have been on the phone.” There are certain things, he added, that must be done in-person—for example, it’s necessary to visit a new account to see the store. “If we do go somewhere, though, we’re very specific about what we’re doing.”
A year ago, the company moved into a new facility with a dedicated in-house training space, but because of COVID-19, only one training has.... Read the rest of the story HERE.
Tagged under
Mobile Electronics Magazine Top 10 Most Read Stories of the Decade
Click on the Title below to review Top Stories
2020 – Strategy & Tactics for March 2020 - Rules of the Game
2019 – ME-Mag January Issue Feature: What’s Happening: MECP in the Year Ahead
2018 – What's Happening - The DSP Trend and How it’s Changing the Industry
2017 – December Issue Feature: The Support Team - The Chosen Ones
2016 – VOXX Electronics Announces the Launch of Facebook Group ‘VOXX TECH’!
2015 – Three Reasons Why it’s Time for an Apple Car
2014 – Q&A with Andy Wehmeyer of Audiofrog
2013 – Digital Dashboard Drives Detroit Debuts
2012 – Mild Remote Start Season Worrisome for East Coast Retailers
2011 – Keynote Addresses from OnStar and Aha by Harman at KnowledgeFest 2011 – Content no longer available on ME-Mag.com - Reference from CE Outlook
2010 – MERA (now MEA) to Relaunch KnowledgeFest in Dallas, TX - Content no longer available on ME-Mag.com - Reference from CE Outlook
Mobile Electronics Magazine Top 10 Most Read Stories of 2020
Click on the Title to review Top Stories
#1. Strategy & Tactics for March 2020 - Rules of the Game
#2. Difference Makers for February March 2020 - Deep in the Heartland
#3. March Issue Feature: Real World Retail - Ocala Car Audio
#4. Magazine Feature - KarTele Mobile Electronics in Real World Retail
#5. Strategy & Tactics: Identifying and Overcoming Negative Habits and Behaviors
#6. Magazine Feature - LIS Audio in Real World Retail
#7. Listen to Learning from Leaders with Alex Camara, CEO of AudioControl
#8. What's Happening - The Industry Responds to COVID-19 - April Issue Feature
#9. ME-Mag Editors Forum: Open for Business
#10. Magazine Feature: What's Happening - Summer Sales Skyrocket in the Wake of COVID-19
[Read] the on the digital platform for Mobile Electronics magazine
Thankful
Finding blessings in the midst of chaos
All of us have our own stories about the challenges we faced this year. It seems as if no one has escaped the pandemic effect. However, we all have something to be thankful for, too. Regardless of your situation, it’s important to pause and perhaps reflect upon things for which we can be thankful. You see, being thankful doesn’t mean you enjoyed the situation. But it does mean that, in the end, you understood and met the challenge, leaving you appreciative that you either overcame it or learned a valuable lesson that helped you grow personally, professionally or both.
My opening subtitle states, “Finding blessings in the midst of chaos.” When I think of chaos, I look at the many things at work to divide us. I found it heartbreaking that topics in the daily news left us arguing with each other. The complete lack of understanding by those who were chosen to lead us through this pandemic contributed to the confusion. Some news outlets reported good information while others reported not-so-good information. As a result, many of us argued these points amongst ourselves.
Many of these arguments played out on social media. Otherwise rational people chose sides and defended what they believed to be the truth. While I enjoy a robust and engaging discussion as much as the next person, this went beyond reasonable discussion. I spoke to many who lost friends in these arguments over topics such as medical and political information. This was the chaos to which I referred in my opening subtitle.
Yes, the pandemic, riots and political posturing were not the only things that produced chaos. The real chaos was related to all of those we’ve lost over the past year. Those for whom we can only seek to honor their memories. For those who’ve lost someone or something this year, I can only say that I am truly sorry you had to bear the brunt of the heartbreak produced in part from this pandemic.
I also opened this column with the title “Thankful.” Why? Where is the blessing, the silver-lined cloud we seek?
I am thankful for my family, friends and those of you who are part of the family we call our industry. I know every industry has unique attributes which give it an identity. But when I say I am thankful, I refer to the mobile electronics industry. We are unique in ways I have not experienced in other industries. Our identity is rooted in our desire and actions to help and support others in time of need. Arguments aside, I believe the blessing is in our actions to reach out and lift up those in need, those torn by forces out of their control. Acts of kindness greatly outweigh the chaos and go a long way toward defining who and what we are as an industry.
This year nearly all of us have suffered loss and disappointment in some way. In that, we have grown closer as an industry. We have also reaped the blessings of increased awareness and business which have in turn provided for our associates and our families.
Today, I challenge you to pause and reflect on the many blessings we have, and seek to mend any damaged friendships, because it’s important that we be there for each other and support one another in times of need—regardless of differing opinions.
I look forward to the New Year, to new beginnings and to blessings I know we’ll have as we continue to grow together to produce the awesome experiences that only our industry can provide.
Read the latest issue of Mobile Electronics magazine [Click Here]
Tagged under
Small-Town Charm
Greg’s Custom Audio, Video & Car Stereo has found its niche by offering something for everyone, with personalized service, multiple 12-volt categories—and even a specialty gift shop.
Words by Rosa Sophia
From the time he was a teenager, Greg Tackett worked in the electronics business with his father and uncle. The family business persevered as a tire shop, doing mechanical work for 20-plus years. It wasn’t until September of 2007 that Tackett and his wife, Tammy, found a place to rent where they could finally open their own business. Greg’s Custom Audio, Video & Car Stereo welcomed customers for the first time in November of that year in Pikeville, Ky.
After years of renting, the business purchased its own building a short distance away from the previous location, opening on the second of January, 2019. This was momentous, Tackett explained, because for eleven years, Greg’s operated out of a single-bay garage that wasn’t even large enough to accommodate a crew-cab truck with the bay door shut. Now, the shop has two full-size climate-controlled bays and plenty of room to expand into additional categories.
The building needed a lot of work which is ongoing today. “My wife walked in and said, ‘There’s no way we can do this,’” Tackett recalled. “This was right before Christmas. We had until December 31 to get out of our old place. That day, we got out of our old location at about 10 at night.”
Since the community is a small one, Tackett said a lot of people knew the business and the situation, but they also utilized Facebook, Instagram and local radio shows to spread the word. Along with car audio, remote start and accessories, the shop offers truck tires, wheels, powersports, motorcycle and marine audio, as well as home audio and video. As a mom-and-pop retailer, Tackett said all employees chip in when it comes to...Read the rest of the story HERE.
Tagged under
MEA’s first virtual event hosted a record number of retailers
North Andover, MA – December 22, 2020 –The Mobile Electronics Association (MEA) hosted its largest KnowledgeFest to date as a virtual event. The trade show and conference led with an industry first technology that allowed attendees to connect live with exhibitors. Exhibitors received nearly 13,000 booth visits with nearly 20,000 views of exhibitor-related content. The event also launched a new sales rep networking feature called “Rep Connect.” Over 45 sales reps were engaged with hundreds of attendees. When it comes to KnowledgeFest education and training, no event can compare. The education and training had over 5,600 in attendance for the 60 hours of education workshops, manufacturer trainings and keynotes. And when it came to live interaction, over 1,200 attendees enjoyed the new live booth experience allowing them to connect and interact with exhibitors.
“Due in part to the event’s online platform, KnowledgeFest.Live saw a record number of attendees totaling over 2,500 from across the country and around the globe,” stated MEA president Chris Cook. “the event featured more than 30 brands, 24 show cars displayed in the online platform, five keynotes and events, and 57 manufacturer trainings and educational workshops.”
Finishing the event was the annual Mobile Electronics Industry Awards that that was live-streamed on Facebook and YouTube. The event has more than 4,000 views and 850 comments making it our largest audience to date. At the opening of the awards, Mr. Cook encouraged viewers and attendees to see the coming year as a “comeback,” and to take the time to develop new relationships with customers, new opportunities for businesses, and instead of a “new normal,” focus on utilizing newly acquired knowledge to spark future successes. “It’s been a difficult and challenging year,” Mr. Cook noted, adding, “One we will never forget and for many, we can’t wait until it’s over. Let’s make sure we reflect on this experience and think about how we adapted, learned and—in many cases—conquered.”
MEA will host the KnowledgeFest.Live education workshops, select manufacturer trainings, keynotes on-demand through the end of 2021. Stay tuned for future KnowledgeFest.Live event announcements for 2021 as MEA looks towards the future of online and hybrid events to meet the education needs of our industry.
About the Mobile Electronics Association
Mobile Electronics Association (MEA) is a trade association comprised of installing dealers and product vendors dedicated to serving the needs of the mobile electronics specialist industry. MEA owns and produces KnowledgeFest, regional trade-only industry events that combine educational programming and vendor training with a trade show floor. MEA owns and publishes the monthly Mobile Electronics® magazine, which is the industry’s #1 resource, as well as other digital media, including websites and the industry’s e-newsletter Hotwire. MEA provides software and data-driven services to vendors and retailers.
Learn more at mobile-electronics.com
Media Contact:
This email address is being protected from spambots. You need JavaScript enabled to view it.
978-645-6434
Tagged under
The virtual event was broadcast live to thousands of viewers
North Andover, Mass. – December 13, 2020 – The Mobile Electronics® Association (MEA) announced the winners of the 2020 Mobile Electronics Industry Awards. The awards were presented Sunday evening at the conclusion of a successful KnowledgeFest.Live virtual event. The awards recognize and honor professionals in the mobile electronics industry that exhibit outstanding service, business ethics, professionalism, and expertise in their field.
Chris Cook, President of MEA, hosted the event which was viewed online by thousands of industry professionals, including family and friends, from the United States and around the globe. Top honors for Installer of the Year went to Justin Kush of Mobile Toys Inc. in College Station, Texas. Retailer of the Year (single store) was awarded to both Divine Concepts, Naples, Fla. and Car-Tunes, Greenville, Miss. Sales Pro of the Year went to Jason Kranitz of Kingpin Car & Marine Audio in Henderson, Nev. and Trusted Tech of the Year went to Chris McNulty of Kingpin University in Henderson, Nev. Vendor of the Year went to AudioControl and Distributor of the Year went to DOW Electronics.
Installer of the Year
Justin Kush – Mobile Toys Inc. – College Station, TX
Installer of the Year – Runner-Up
Dean Beyett – Five Star Car Stereo – Clearwater, FL
Sales Pro Award Winner
Jason Kranitz – Kingpin Car & Marine Audio – Henderson, NV
Trusted Tech Award Winner
Chris McNulty – Kingpin Car & Marine Audio – Henderson, NV
Retailer of the Year
Car-Tunes Inc. – Greenville, MS
Retailer of the Year
Divine Concepts – Naples, FL
Retailer of the Year Runner-up
Mobile Toys Inc. – College Station, TX
Retailer of the Year Runner-up
Traffic Jams Motorsports – Buford, GA
Rookie of the Year
Oscar Rodriguez – J’s Tint & Car Audio – Dallas, TX
Most Improved Store or Chain
KarTele Mobile Electronics – Waterbury, CT
Best Online Presence
NVS Audio – Roselle, NJ
Best Customer Retention Program
JML Audio of St. Louis – Fenton, MO
Best Customer Experience
Elevated Audio – Denver, CO
Best Store Culture
Traffic Jams Motorsports – Buford, GA
Customer Choice Award
Mobile Toys Inc. – College Station, TX
Career Achievement Award
Tom Malone
Expeditor of the Year
American Radio
Distributor of the Year
DOW Electronics
Rep Firm of the Year
Marketing Pros – Arlington, TX
Rep of the Year
Mike Rundel, Sony
Vendor of the Year
AudioControl
Top Vendor: Autosound & Processing
Sony
Top Vendor: Security, Safety and Driver Assistance
AAMP
Top Vendor: Accessories and Materials
Metra Electronics
Top Vendor: Infotainment & Multimedia
Sony
Top Vendor: Powersports & Marine
JL Audio
About the Mobile Electronics Association
Mobile Electronics Association (MEA) is a trade association comprised of installing dealers and product vendors dedicated to serving the needs of the mobile electronics specialist industry. MEA owns and produces KnowledgeFest, regional trade-only industry events that combine educational programming and vendor training with a trade show floor. MEA owns and publishes the monthly Mobile Electronics® magazine, which is the industry’s #1 resource, as well as other digital media, including websites and the industry’s e-newsletter Hotwire. MEA provides software and data-driven services to vendors and retailers. Learn more at mobile-electronics.com.
###
Tagged under
The Magazine
Magazine Quick Links
Other News
- AUTOTEK STREET MACHINE AMPLIFIERS CREATE CLEAN PERFORMANCE IN COMPACT SIZE in Product News
- Sundown Audio HF-R35 Now available in Product News
- Sundown Audio HF-R35 Now available in Product News
- MECP Launches Apple and Android Apps in Product News
- MB QUART HEADS TO JEEP BEACH 2024 with ALL-NEW JEEP JK TUNED AUDIO in Product News
