At the 2015 Specialty Equipment Market Association (SEMA) Show, held November 3-6 in Las Vegas, Brandmotion was honored with the prestigious Manufacturer of the Year award by the Professional Restylers Organization (PRO) council in recognition of outstanding performance and dedication to the restyling industry. The presentation was made at the PRO Industry Awards reception during the show.

"We are honored to receive this award and to be recognized by SEMA, the PRO council and our peers in the industry," said Jeff Varick, president and founder of Brandmotion. "We know that active participation in SEMA and PRO is crucial to growth and success of the larger infrastructure that makes our business possible. We sincerely thank everyone involved in the selection process."

The Manufacturer of the Year Award is presented annually to recognize a company that best represents the industry's core values through exemplary business practices, quality products and active participation in the support of the automotive aftermarket. The nomination and selection process are the result of voting by the PRO Council's general membership. Past winners include 3M, Check Corp. and Roadwire.

Brandmotion has been a member of the PRO council for the past three years, and an exhibitor at the SEMA Show since 2010. This year, the company demonstrated an advanced multi-camera system for cars and trucks that delivers a 360-degree view around the vehicle for uncompromising awareness when parking and maneuvering. Also on display was the ADAS+ system, which adds lane departure warning, forward collision warning and video recording to any vehicle.

"Our mission as a company has always been to bring solutions to the aftermarket that enrich the driving experience and deliver integrated safety enhancement features," added Varick. "Our newest products represent advanced technology that enables drivers to have the same critical safety systems that come as standard equipment on many new vehicles. We feel the 2015 Manufacturer of the Year award is a direct reflection of our dedication to making driving safer and more fulfilling, and providing new business opportunities for our customers."

For more information, visit Brandmotion.com or follow Brandmotion on Facebook at facebook.com/brandmotion.

SEMA Opposes Proposed Internal Combustion Engine Ban

DIAMOND BAR, Calif. (Sept. 24, 2020) -- California Governor Gavin Newsom issued a controversial Executive Order this week instructing the California Air Resources Board (CARB) to draft regulations requiring that all new cars and passenger trucks sold in the state be zero-emissions by 2035.

Once drafted, CARB’s proposed regulations will be subject to a lengthy regulatory process, including legal, economic, and environmental analyses, public comment and hearings. The Governor’s order is also expected to face numerous legal challenges from opponents.

“SEMA is deeply disappointed in Governor Newsom’s decision to escalate his ongoing feud with the Trump Administration at the expense of the consumer and California’s small businesses,” said Daniel Ingber, SEMA vice president of government and legal affairs. “SEMA will work with the industry and enthusiasts in opposing the Governor’s proposal on all fronts.”

According to the California Energy Commission, zero-emission vehicles (ZEVs) currently make up approximately two percent of the over 28-million vehicles in use in the Golden State. It is estimated that at least 8 percent of new vehicle sales in California will be ZEVs and plug-in hybrids by 2025.

California’s ZEV program falls within the state’s greenhouse gas rule that is being challenged in court by the Trump Administration. The federal government is seeking to withdraw EPA recognition of the California rule under the Clean Air Act because it effectively establishes fuel economy standards which are the sole jurisdiction of the federal government. The challenge could eventually be decided by the Supreme Court.

SEMA, the Specialty Equipment Market Association, founded in 1963, represents the $46.2 billion specialty automotive industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. Association resources include market research, legislative advocacy, training and product development support, as well as leading trade shows such as the SEMA Show in Las Vegas, NV, and the Performance Racing Industry (PRI) Trade Show in Indianapolis, IN. For more information, visit www.sema.org, www.semashow.com, or www.performanceracing.com.

175 Products Emerged Among Thousands as Voted on by Panel of International Judges

LAS VEGAS, Nev. – November 6, 2018 – Razo / Car Mate USA was recognized with 2018 Global Media Award(s) this week at the SEMA Show in Las Vegas for its d’Action 360 Dash/Action Camera.

“We are honored to have the Razo d’Action 360 dash camera selected as a Global Media Award recipient,” said Junpei Tomonaga, President & CEO of Razo / CarMate U.S.A. “Our new 360 degree dash camera will help drivers record what is occurring in front and around them while driving, all with a single device. It's the perfect drivers safety companion."

The SEMA Global Media Awards Program recognizes those companies that manufacture specialty equipment products and accessories that would have mass appeal to consumers in countries outside the United States. The products are voted on by a prestigious group of international journalists who serve as judges.

“The idea of customization and personalization has been growing throughout world,” said Linda Spencer, SEMA director of international and government relations. "Our goal is to have media experts from around the world determine which new products are likely to succeed in their home markets. The automotive specialty-equipment market is made up of enthusiasts who are passionate about the hobby, and so it’s exciting to see how their love for cars, trucks and SUVs is impacting those throughout the world.”

This year’s program included about 30 judges from 19 countries. Each judge carefully reviewed and evaluated nearly 3,000 product entries at the SEMA Show before selecting the products that they felt would resonate and appeal most to consumers in their home countries. 

RAZO has been designing and manufacturing premium automotive parts and accessories for more than 50 years. They are a Tier 1 supplier to many OEM manufactures including Toyota Motor North America and understands the importance of creating high quality automotive grade components. RAZO values consumer feedback and is constantly reviewing its products to ensure the highest quality standards.

CV&DA Holdings Inc., owners of high performance mobile audio brands Cerwin-Vega Mobile and Diamond Audio, will be exhibiting at the 2018 SEMA Show from October 30th – November 2nd in booth #11761 located in the North Hall of the Las Vegas Convention Center.

October 26, 2018 -- Cerwin-Vega Mobile and Diamond Audio are proud to announce that they have collaborated with some of the most respectable names in the aftermarket automotive scene and these specialist fabricators have created some spectacular and dynamic audio systems for the SEMA Show. Their creations equipped with the latest Cerwin-Vega Mobile and Diamond Audio products will be featured at various locations throughout the Las Vegas Convention Center.

Featured Cerwin-Vega Mobile SEMA builds include:

Dodge Magnum - dubbed “OYDSMAG” built by Al & Ed’s Autosound Thousand Oaks/House of Hard Knocks featuring multiple Stroker Pro Classic 18” subwoofers, Stroker Pro amplifiers, and Stroker Pro speakers located in Cerwin-Vega Mobile booth #11761.

Ford F-350 Dually – built by REZURXN/RBP featuring a classic “blow through” installation in order to accommodate Stroker Pro Classic subwoofers powered by Stroker Pro amplifiers complimented with Stroker Pro super bullet tweeters. This monster truck will be displayed in Pilot Inc./RBP booth #20113.

Dodge Ram – fabrication and installation by Plan B Fab and Rob Customs Inc., this high-riser comes pounding with multiple Stroker 10” subwoofers powered by Stroker Pro amplifiers and insane amounts of Pro series speakers and Stroker Pro super bullet tweeters. This creation will be located in American Force Wheels booth #62117.

Featured Diamond Audio SEMA builds include:

Harley Davidson Cholo – customized by Intense Car Audio. This bad boy packs Diamond Audio’s high-performance Motorsport series amplifiers to power the Motorsports pro audio style speakers and super bullet tweeters. The Diamond Audio BTDSP46 digital signal processor connects it all together to produce Diamond Audio’s signature dynamic sound quality. This custom motorcycle will be displayed in Diamond Audio booth #11761.

55 Chevy – built by WelderUp, this creepy and haunting vehicle is done up with Diamond Audio’s HEX series amplifiers, components, and subwoofers. The rear fill is satisfied by the highly versatile DES series 6.5” convertible speakers. This vehicle will be displayed in Discovery Channel booth #60006.

Mercedes Benz C63 Widebody – fabrication done by Al & Ed’s Autosound Encino, this performance luxury vehicle comes correct with Diamond Audio’s high-performance Motorsports series amplifiers delivering the power to DES series subwoofers and speakers. This sleek build is featured in Spyder Auto booth #21631.

F-250 Platinum - fabrication and installation by Plan B Fab and Rob Customs Inc., this beast comes loaded with Diamond Audio’s DES series 3-way components and multiple DES series 8” subwoofers. All powered by a HEX series mono and DES 2-channel amplifiers. Featured in American Force Wheels booth #62117.

For more information about Cerwin-Vega Mobile or Diamond Audio, please contact us at 213-261-4161.

Cerwin-Vega Mobile was presented with the 2015 SEMA Global Media Award for their latest product, the VPAS10 (VEGA Powered Active 10-inch subwoofer).
This award is voted on by an esteemed panel of worldwide journalists who serve as judges that review nearly 2,000 new products that were featured
at this year’s SEMA Show. The VPAS10 was selected by this panel as a new product that should be recognized and attain commercial success in the
automotive aftermarket industry.
The VPAS10 (Vega Powered Active Subwoofer) is an active 10-inch subwoofer that is amplified for extreme output. Encased in a solid cast aluminum
body frame for superior heat dissipation, the VPAS10 is compact enough for installation in the tightest of spaces without sacrificing performance. The
slim yet sturdy VPAS10 comes measuring in at approximately 13.6-inch x 9.6-inch x 2.6-inch (L x W x H). Power comes from a PWM MOSFET power supply with an integrated thermal protection circuit. 

The VPAS10 is rated at 200W RMS @ 2Ω, 400W MAX. Features include auto power turn on, bass boost, adjustable input sensitivity, phase switch, and RCA and High-Level Inputs. Mounting hardware and a VEGA remote bass control knob is also included. Retail pricing for the VPAS10 range from $299.99 - $349.99 USD.

STILLWATER, USA – KICKER® announces a booth filled with custom vehicles and celebrity appearances at the 2019 SEMA Show, November 5-8. KICKER will be located in the Las Vegas Convention Center’s North Hall, booth #11861, and will play host to three groups of prominent racers from Discovery Channel’s® “STREET OUTLAWS” hit television series.

To make KICKER’s SEMA experience even more exciting, the 46-year audio brand has packed the booth with several celebrity signings. On Tuesday from 11-12 p.m., True Fire™ airbrush artist Mike Lavallee stops by the KICKER booth to meet fans and show off his recent custom build.

On Wednesday from 1-3 p.m., the stars of “STREET OUTLAWS” and the “405” brand will be at the KICKER booth. Chuck “Death Trap” Seitsinger, Ryan “Fireball” Martin and Jeff Lutz will meet fans and sign autographs.

On Thursday, more “STREET OUTLAWS” set up, beginning with Farmtruck and AZN from 10-11 a.m., followed at 1-3 p.m. by Justin “Big Chief” Shearer, Shawn “Murder Nova” Ellington and “Daddy Dave” Comstock signing autographs and meeting showgoers.

KICKER’s hottest original equipment manufacturer (OEM) offering to date, the sound system in GMC’s® MultiPro™ Tailgate is a GM® exclusive and will be demonstrated, featuring a 100-watt amplifier, 4-inch weatherproof coaxial speakers, and Bluetooth® streaming with 3.5mm audio jack and charging USB plug.

The MultiPro Tailgate System will be shown on a 2020 GMC Sierra 2500HD, which will also feature KICKER’s VSS™ (Vehicle-Specific Solutions) audio system inside the truck. The VSS system is a plug-and-play kit that includes a powered subwoofer, low power-draw amplifiers with digital signal processing (DSP) and a unique sound signature, all in factory mounting locations with no modifications to the vehicle’s interior.

Returning to the KICKER booth for 2019, Goodguys® (Rod and Custom Association) Gold Award-winning shop SicChops will bring a 1951 Oldsmobile Club Coupe, dubbed “Silvia.” Wrapped in upholstery by legendary interior artist Ron Mangus, the ‘51 Olds has a full complement of KICKER’s premier Q-Class audio equipment including an L7QB8 loaded aluminum subwoofer enclosure.

Next to Silvia, Lavallee’s 1951 Mercury will be on display, also sporting a full KICKER Q-Class audio system. The “Dead Sled” will feature four 10-inch, Q-Class subs providing the bass, while four sets of Q-Class component speakers deliver the mid and high range.

Showcasing its powersports business, KICKER will also bring a 2017 Polaris® GENERAL® to the booth. Using a KICKER/SSV Works™ Phase 5 audio kit for the front stage, the GENERAL will also include a trio of KICKER TB10 tube subwoofers, four KMTC 9-inch Horn-Loaded Tower Systems, and 2,400 additional watts of KXM-Series all-weather amplification.

More than 30 elite builders throughout the show will use KICKER gear as their audio partner of choice. Classic Car Studio, RMD Garage and the Ring Brothers are among the world-class fabricators that feature KICKER audio products in their builds this year.

Full event details are available on the SEMA Show web page at www.semashow.com.

KICKER Performance Audio products, a division of Stillwater Designs and Audio, Inc.®, are available for the mobile and home audio aftermarket at authorized retailers worldwide, and also as Original Equipment for boat and automobile manufacturers. Consumers seeking more information on KICKER or Livin’ Loud® may call the Consumer Information Line at 1-800-256-5425 or visit the brand website at www.kicker.com. Consumers can follow KICKER socially at Facebook.com/kickeraudio, Twitter.com/kickeraudio, Instagram.com/kickeraudio, or Pinterest.com/kickeraudio, and use the hashtags #kickeraudio and #livinloud.

Discovery Channel and STREET OUTLAWS are registered trademarks of Discovery Communications LLC.

Goodguys is a registered trademark of the Goodguy Enterprises Inc.

True Fire is a trademark of Mike Lavallee Inc., dba Killer Paint.

Polaris and GENERAL are registered trademarks of Polaris Industries, Inc.

SSV Works is a trademark of SSV Works Inc.

GMC and GM are registered trademarks of GM, its subsidiaries, affiliates or licensors.  MultiPro is a trademark of GM, its subsidiaries affiliates or licensors.

Bluetooth is a registered trademark of Bluetooth SIG, Inc., and its affiliates.

STILLWATER, USA – KICKER® announces a booth filled with custom vehicles and celebrity appearances at the 2019 SEMA Show, November 5-8. KICKER will be located in the Las Vegas Convention Center’s North Hall, booth #11861, and will play host to three groups of prominent racers from Discovery Channel’s® “STREET OUTLAWS” hit television series.

To make KICKER’s SEMA experience even more exciting, the 46-year audio brand has packed the booth with several celebrity signings. On Tuesday from 11-12 p.m., True Fire™ airbrush artist Mike Lavallee stops by the KICKER booth to meet fans and show off his recent custom build.

On Tuesday, Nov. 3, the 2015 SEMA Show announced the winners for Best New Products. The Best New Mobile Electronics Product award went to Cybcar America for its OEM Integrated Drive Assist System.

The system is plug-and-play with side cameras pre-fit to side mirrors and synced with turn signals to appear on the mirror when signals are used. 

The runner-up winners in the category were MSDP with its Racepak Street SmartWire and Auto Meter with its product, DashLink. A complete list of winners can be seen HERE. 

Hands-On Demonstrations of Latest Powersports and Connected Car Technologies

VISTA, Calif. (October 28, 2019) – Directed announced today it will be showcasing the company’s full line of Winter 2019 products at the SEMA Show 2019, including breakthrough solutions for the remote start and security, connected car, powersports and ignition interlock categories.

“We always look forward to exhibiting at SEMA, one of the hottest and most important gatherings in our industry,” said Bob Struble, Directed CEO. “We’re here to meet with our longtime 12 Volt retail partners and share with them our latest connected car and DS4 offerings. We’ll also be focused on growing our relationships and building new business in the powersports channel, as we highlight our innovative powersports products.”

Directed is demonstrating its Viper Powersports GPS Recovery and Viper Powersports Security systems installed in a 2018 Can-Am Maverick X3 MAX side-by-side. These products were specifically designed to protect and track popular powersports vehicles - motorcycles, ATVs, side by sides, watercraft and snowmobiles.

Directed is also sharing the roadmap for its flagship DS4 remote start and security technology. The expanding DS4 ecosystem, including the industry’s first wireless siren DS4WS, will be on display. Booth attendees will also experience the blazing-fast speed of Viper SmartStart Pro, the industry’s fastest connected car solution. 

Directed can be found at Booth #37024 located in the Powersports section of South Hall Upper of the Las Vegas Convention Center from November 5th – 8th.

Not a Directed Dealer? Please visit www.directed.com/contact/ or call (800) 876-0800 to become a Directed Dealer today! 

Directed is a world leader in automotive electronics, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems, and a pioneer in the connected car space. Its products connect more consumers to their vehicles than anyone else on the planet. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart®, AstroStart®, Alcohol Detection Systems® and other brands) through leading national retailers and specialty chains. For more information, contact This email address is being protected from spambots. You need JavaScript enabled to view it..">This email address is being protected from spambots. You need JavaScript enabled to view it..

ADAS supplier introduces large screen head unit upgrades for Toyota and Honda

October 31, 2017... Houston, TX -- DriveAssist Technologies, premier supplier of safety and convenience products for the automotive aftermarket, is introducing their first Connected Car head units featuring Smartphone for Toyota & Honda vehicles at the annual Specialty Equipment Market Association (SEMA) show in Las Vegas. Their entire lineup of Advanced Driver Assistance Systems is located in booth #11633 in the North Hall of the Las Vegas Convention Center along with its parent company, Cybcar America.
Honda CVR with Factory Head Unit Honda CVR with Connected Car Head Unit.

"Our Connected Car head units are designed to replace the standard small screen factory radios in various Toyota & Honda vehicles while maintaining the factory appearance and retaining all factory settings such as steering wheel controls and factory camera said Bob Goodman, Vice President of Sales & Marketing. "All units feature a 9" Touch Screen, built-in Navigation w iGo Primo™ mapping, easy Smartphone connection including Android Easy Connect™, built in WiFi and Bluetooth with audio streaming. This is the ideal solution for 12 volt specialists and expeditors with customers requesting infotainment options not available in older or lower trim level vehicles", added Goodman.

Current applications include Honda & Toyota 2013 - 2018 model year vehicles and will be available at select Retailers in mid November, MSRP of $1,199.00. To accommodate our resale partners we will offer an aggressive Freight Policy including deeply discounted "Expedited Shipping". All DriveAssist products have a Lifetime Warranty.

"ADAS" Advanced Driver Assistance Systems is the fastest growing category in the Automotive Aftermarket industry. DriveAssist's parent company Cybcar America brings 10 plus years of history supplying leading edge products that seamlessly integrate into the vehicles design. markets and we have began discussions with high profile 12 volt specialists and expeditors in the United States and Canada", says Goodman.

October 24th, 2017 -- Houston, TX -- DriveAssist Technologies, supplier of safety and convenience products for the automotive aftermarket, will be debuting its initial lineup at the annual Specialty Equipment Market Association (SEMA) show in Las Vegas, October 31 - November 3. The company will be located in booth #11633 in the North Hall of the Las Vegas Convention Center along with its parent company, Cybcar America.

Lift-EZ Power Liftgate System
"ADAS" Advanced Driver Assistance Systems is the fastest growing category in the Automotive Aftermarket industry. DriveAssist's parent company Cybcar America brings 10 plus years of history supplying leading edge products that seamlessly integrate into the vehicles design said Bob Goodman, Vice President of Sales & Marketing. DriveAssist has been working diligently to insure our portfolio of products are not only easily integrated but offer category leading performance and reliability to our customers and end users alike".

IQ Mirror with iGO Primo™ Mapping
"Available, beginning in November, are the following categories of products for a wide variety of vehicles. Lift-EZ (Power Liftgate systems) IQ Mirror (8" LCD Smart Mirror) SideSpotter (OE and Universal Blind Spot systems) StealthVue (Vehicle Specific DVRs), RearVue (Universal Camera and Monitor solutions) NAV+ (Plug & Play Navigation systems, Connected Car Head Units) and coming in January 2018 a Universal Full Screen Rear View Mirror Monitor with DVR", added Goodman.

Honda Civic Connected Car Head Unit
"DriveAssist presents a unique opportunity for 12 Volt Specialty Retailers and Expeditors alike. The nature of the products, many are vehicle specific, dictates a specialized reseller channel for DriveAssist and we will not be selling to online retailers and only a few markets will be served by a Distributor. To accommodate our resale partners we will offer an aggressive Freight Policy including many items shipping at no charge and others available with deeply discounted "Expedited Shipping". This enables us to service direct accounts quickly and with little or no additional cost. This along with our Lifetime Warranty makes DriveAssist a true value proposition". Manufacturers Representatives have been retained for most markets and we have began discussions with high profile 12 volt specialists and expeditors in the United States and Canada", says Goodman.

November 8, 2019 -- SEMA 2019 was once again an amazing experience for all the DS18 team and everyone who attended this very exciting yearly event. Sasha Susterman (CEO) was attendance with our strong DS18 Team that consisted of some of our most experienced staff to help the large crowd with info about all our new tech. The large booth was a spectacle to behold with Rob Ferro’s Big Bad Wolf Jeep taking center stage filled with a plethora of all our newest and best-selling products. Large 4k TVs spanned throughout the booth showing videos, music, and DS18 gatherings to bring perspective to all the passers by that wanted to see why DS18’s motto is We Like It Loud!

Many vehicles throughout SEMA in various booths all had DS18 sound to show off and bring even more glamour to their build. Hery’s Intruder Jeep, which has more than 30 large speakers was a sight to see while the crowds gathered outside to hear what exactly this monster can do for a large audience. Diego’s Red Mustang was a sight to see and was one of the most photo friendly tuner cars on the lot with its aggressive stance, DS18 Red paint, and full custom DS18 sound system.

We would like to thank all our dealers and fans for dropping by and hanging out while we updated them on all the awesome things just released and much more to come throughout the year.

Photo by Rob Ubilla: Sasha Susterman (CEO) Rob Ferro (Mr.Ds18) Diego Navarro (Lead Engineer) Hery Santiago (DS18 Representative) Kenny Alcala (Tech and Fabricator) Luis Delgado (The Tech and Internet Specialist)

DroneMobile XC Dash Cam Wins the Award in the Mobile Electronics Category

NOVEMBER 1, 2023 – Las Vegas, NV: Firstech, makers of Compustar and DroneMobile connected car solutions, was awarded SEMA Best New Product for the upcoming Drone XC Dash Camera. Firstech’s 1st place win was announced at SEMA’s Kickoff Breakfast, along with winners in seventeen other automotive categories.

Firstech will be showing the DroneMobile XC Dash Camera along with the company’s security and remote start product lines at SEMA in the North Hall of Las Vegas Convention Center in booth #10339.

DroneMobile XC is the first-to-market dash camera to integrate with an aftermarket remote start and security system – giving drivers full visibility, control, and monitoring over their vehicle from virtually anywhere in the world. All of these capabilities will be available in a new update to the DroneMobile App for iPhone and Android smartphones. The retail price of the DroneMobile XC (part number: XC-LTE) will be $379.99 MSRP.

While an exact shipping date has not been announced, Firstech shares that DroneMobile XC will be available some time this Winter 2023.

To learn more about DroneMobile XC, please visitwww.dronemobile.com/xc-lte-dash-cam.

For questions, contact Firstech marketing director Justin Lee at This email address is being protected from spambots. You need JavaScript enabled to view it..

Motor Authority -- For the fourth year in a row, the Ford Motor Company Mustang has been voted the Hottest Car at SEMA, though this year’s result isn’t very surprising as another typical contender for the top spot, the Chevrolet Camaro, is in the process of being replaced by an all-new model and thus wasn’t as popular with the tuning scene as in previous years. We could certainly see the tables turned next year once the sixth-generation Camaro has a full year on the market.

Judges pick the Hottest Car at SEMA by counting the vehicles displayed in exhibitor booths and determining which is the most popular. To be eligible, the vehicles have to be available for the current model year, and both independent firms as well as the OEMs are allowed to participate. And there are multiple categories too, including for the Hottest 4x4-SUV, Hottest Truck and Hottest Sport Compact.

Two other Fords joined the Mustang as Hottest Cars at SEMA. They include the F-Series pickup truck in the Hottest Truck category and the Focus sedan and hatch in the Hottest Sport Compact category. The Hottest 4x4-SUV award went to the Jeep Wrangler.

Read the rest of the story here: http://www.motorauthority.com/news/1100777_ford-mustang-named-hottest-car-at-2015-sema-show

www.memphiscaraudio.com

800-489-2300 

November 1, 2019 -- The MXAMCAPP Headless Unit is an innovative iOS or Android app controlled media center that provides the full functionality of a traditional head unit in a hide away box. This unit is unlike anything else on the market and is far more than a simple Bluetooth receiver. The MXAMCAPP is a fully functional source unit with AM/FM radio, AUX, Bluetooth, and weather band, adjustable EQ settings and even RGB LED control. The unit features an onboard 50w x 4 channel amplifier which is powerful enough to push a 4-speaker system. It also includes front/rear/subwoofer RCA outputs to expand your system into any desired configuration.

The Memphis app allows you to adjust EQ settings, fade/balance, adjust RGB lighting options, set your preset radio settings and more. Users can have the full functionality of a traditional radio without having to alter their vehicles dash in any way. Memphis has included a 6-button wired remote which can be installed into a standard rocker switch knock out location which can be installed if desired. The unit and the remote are IP66 certified making them ideal for powersports and marine applications. The MXAMCAPP allows users to retain the factory look of their vehicle or watercraft while enjoying the full functionality of a traditional head unit making this unit the perfect solution for boats, side-by-sides, hot rods, custom cars or any other special application.

This is more than just a stand along headunit replacement, this powerful app controlled technology has also recently been integrated into the Memphis Audio MXA46SB28 soundbar. The powerful 300w 8 speaker soundbar can be used as the hub for any powersports sound system and controlled with the Memphis App radio technology. Visitors of SEMA can demo these units live at the Memphis Audio SEMA North Hall booth 11671, visitors will also be entered to win a FREE audio system courtesy of Memphis Audio.

STILLWATER, USA – KICKER® is thrilled to announce the KEY180.4 Smart Amplifier was honored twice at the 2018 SEMA Show, both as a SEMA New Product Showcase finalist and with a SEMA Global Media Award.

“It shows your engineering and ingenuity. The New Product Showcase is a tremendous honor,” said Bill Miller, SEMA’s Senior VP of Operations. KICKER was announced as a finalist in the “Best New Mobile Electronics Product” category.

“We have over 3,000 products entered as part of our Showcase,” Miller explained about the rigorous process SEMA uses to choose the Showcase honorees. “We have a group of 27 retailers who judge the products in a variety of categories.”

In addition, the Global Media Awards are presented by industry news writers from all over the world, with journalists choosing the most impactful new products based on their industry experience. Editor of Canada’s Performance Auto and Sound magazine Micky Slinger chose the KEY amp.

“I read Garry Springgay’s review (in PAS) and was amazed by the technology, especially with AI (artificial intelligence) assist,” said Slinger referring to the October article. “You install it, and it tunes the whole audio system. That’s really, really cool. It’s intuitive, and something I can see it being easy for the user – especially for our readers. It’s very innovative, and it’s going to elevate the ease of use for people that see audio as something too technical for them. When I saw it in the display, there was no way I could pass it without awarding it.”

The revolutionary 4-channel, 180-watt amplifier uses proprietary AI to automatically increase the realism, clarity and volume of nearly any audio system with the press of a button. The KEY works with even the most modern factory or aftermarket audio systems, including those equipped with start/stop technology.

KICKER Performance Audio products, a division of Stillwater Designs and Audio, Inc.®, are available for the mobile and home audio aftermarket at authorized retailers worldwide, and also as Original Equipment for automobile manufacturers. Consumers seeking more information on KICKER or Livin’ Loud® may call the Consumer Information Line at 1-800-256-5425 or visit the brand website at www.kicker.com. Consumers can follow KICKER socially at Facebook.com/kickeraudio, Twitter.com/kickeraudio, Instagram.com/kickeraudio, or Pinterest.com/kickeraudio, and use the hashtags #kickeraudio and #livinloud.

Holly Hill, Fla. – October 24, 2022 – Heise LED® by Metra Electronics® is excited to present three new Heise Connect controllers for their popular RGB, RGBW, and Chasing automotive lighting products that pair with an all-new, free downloadable app that will soon be available for smartphones and tablets. These new products will be on display at Metra's two booths at the 2022 SEMA Show, November 1st-4th at the Las Vegas Convention Center. These new solutions make it easy to customize and control LEDs and work with all pre-existing Heise LED lighting products. Metra's main booth, #11139, will be located in the North Hall, and its off-roading and powersports products will be on display at booth #60031 in the West Hall.

The three new Heise Connect controllers each feature two wireless control options; an included remote control or using the Heise Connect downloadable app coming soon for smartphone or tablet. A customer can easily group multiple controllers through the app, and every controller has left and right zones for independent turn signal control wires and a dedicated brake light trigger wire. Each controller is specifically designed to work with only RGB, RGBW, or Chasing LEDs, respectively. Features of these new controllers include:

RGB Heise Connect Controller (HE-RGB-CB) and RGBW Heise Connect Controller (HE-RGBW-CB)

• 24 color-changing patterns
• Turn signal function (both left and right)
• Brake function
• DIY pattern function
• Music sync function
• App controlled (Heise Connect app) or via the included RF card remote
• Max load 10A
• Water-resistant Heise connector

Chasing Heise Connect Controller (HE-CHASE-CB)

• Addressable LED controller
• 170+ color-changing patterns
• Turn signal function (both left and right)
• Brake function
• DIY pattern function
• Music sync function
• App controlled (Heise Connect app) or via the included RF card remote
• Max load 10A
• Water-resistant Heise connector

Heise Connect App

The Heise Connect app is coming soon and will allow users to remotely control Heise LED lighting products from the palm of their hand. The app automatically connects via bluetooth and detects the type of control box connected to the app; RGB, RGBW, or Chasing, allowing groups of all products to be used and controlled within the same mobile app. A selectable color wheel lets users choose from 16 million RGB color options and a true white light color option available with RGBW products. Users can also select from 24 pre-programmed patterns for RGB and RGBW, and 170+ pre-programmed moving patterns for Chasing. There is also a DIY pattern option for Chasing products that allows for selecting up to 16 colors and 3 motion effects. The app also features independent left and right turn signal triggers, a brake trigger, and a music sync function.

All of these new products and more will be on display at SEMA, and Heise LED representatives will be available to demonstrate to show attendees how easy it is to set up and use them to control LED vehicle lighting. More product details will be available soon after the show at HeiseLED.com.

At Metra, 12-volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world. We actively listen to our customers’ requests and invest resources in developing the highest quality dash kit and harness solutions. We make dash kits for more vehicle applications than anyone else in the world. That’s why we’ve been known as “The Installer’s Choice” ® for 75+ years. Our other brands include: Axxess®, T-SPEC®, The Install Bay®, Heise LED Lighting Systems®, iBEAM Vehicle Safety Systems®, Shuriken High Performance Batteries®, Raptor®, Ballistic®, AmmoTenna®, Metra PowerSports®, Saddle Tramp®, Metra Marine®, and Daytona Lights®. Metra’s expertise in connectivity solutions is also applied to its division of premium AV and surveillance products from MetraAV™. For ordering information and pricing, visit Metra Electronics online at MetraOnline.com or call 386-257-2956.

Holly Hill, Fla. – October 25, 2022 – Heise LED Lighting Systems® by Metra Electronics® is bringing an assortment of new RGB, RGBW, and Chasing LED vehicle lighting to SEMA 2022. On display will be innovative Expandable Wheel Rings, newly designed Cube Lights, Sequential Tailgate Bars, Wide Angle Rock Lights, a 5-Meter Chasing LED Strip Light Kit, and more. These products will be showcased November 1st-4th at the Las Vegas Convention Center and feature:

Expandable Wheel Rings

Heise LED's new expandable wheel rings are available in RGB, RGBW, and Chasing options. Their revolutionary patent-pending design makes it easy to add brilliant LED lighting to the wheels of any vehicle. There are two new kits for each LED lighting option with wheel rings that expand from either 11" to 14" or 15" to 18" in size. The kits include four aluminum expandable wheel rings, cuttable LED strips, mounting brackets and hardware, two backbone harnesses for the left and right sides of the vehicle, a Heise Connect controller, an RF remote, and thread lock.

Cube Lights

Also on display will be two new Chasing LED cube lights and new Blackout Series 140o cubes that are constructed from die-cast aluminum, are water-resistant, and feature a durable polycarbonate lens. The Chasing LED Cube Lights are available in flush mount (HE-CHASE-FCLKT) or standard mount (HE-CHASE-CLKT) styles. They connect to the Heise Connect Chasing Controller and can be remotely controlled using the Heise Connect mobile app to choose from 170+ pre-programmed moving patterns, independent left and right turn signal triggers, a brake trigger, a music sync function, and more. The Blackout Series cube lights (HE-BC1402PK) feature refined frames and clean lines for a sleek yet minimalistic look. Upgraded optics provide indirect placement allowing more control of the location and pattern of the beam. A hybrid flood and spot beam pattern combination provides full visibility.

Rock Lights

Heise will also display RGB, RGBW, and Chasing Wide Angle Rock Lights. Each light has an improved output angle over traditional rock lights. These lights will be available individually or in kits that include four or eight rock lights along with a Heise Connect Controller and mounting bases. The kits offer 170+ pre-programmed chasing patterns, 24 RGB/RGBW patterns, are daisy-chainable, and are controlled via the Heise Connect mobile app.

Chasing LED Lightbars

Also at Metra's SEMA booth will be new Chasing LED lightbars in 8" (HE-CHASE-B8), 12" (HE-CHASE-B12), 22" (HE-CHASE-B22), or 32" (HE-CHASE-B32) lengths. These single-row lightbars are constructed of high-quality die-cast aluminum with a sealed membrane to prevent infiltration of debris and a durable polycarbonate lens. Each lightbar illuminates with a mixture of white LEDs and addressable Chasing LEDs to provide a spot beam pattern with a 120o angle. These products come with a Heise Connect Chasing Controller and can be remotely controlled using the Heise Connect mobile app.

5-Meter Chasing LED Strip Light Kit

The new HE-CHASE-5M Chasing lighting strips are five meters long and feature a 3M double-sided backing. They are IP65-rated to be water-resistant. They feature addressable LEDs so that they can be individually controlled for personalized colors, chasing lighting patterns, and more via a mobile smartphone app when paired with the included Heise Connect controller.

Sequential Tailgate Lightbars

Heise LED will also debut new 48" (HE-STGB48) and 60" (HE-STGB60) Sequential LED Tailgate Lightbars. These products have eye-catching left and right sequential turn signals and running, brake, and reverse lighting functionality. They have highly concentrated LEDs for seamless lighting with no dark spots, are IP67-rated, and are sealed to prevent moisture or dust from infiltrating behind the lens.

Along with these products, Heise will present new Chasing "Y" Adapters and Chasing Extension Cables in 2ft and 4ft lengths that work with the new Heise Connect Controller and make installation of their LED lighting easier.

Metra will have two booths at the 2022 SEMA Show; the manufacturer's main booth will be #11139 in the North Hall, and its off-roading and powersports products will be on display at booth #60031 in the West Hall. More product details will be available at HeiseLED.com soon after the show.

At Metra, 12-volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world. We actively listen to our customers’ requests and invest resources in developing the highest quality dash kit and harness solutions. We make dash kits for more vehicle applications than anyone else in the world. That’s why we’ve been known as “The Installer’s Choice” ® for 75+ years. Our other brands include: Axxess®, T-SPEC®, The Install Bay®, Heise LED Lighting Systems®, iBEAM Vehicle Safety Systems®, Shuriken High Performance Batteries®, Raptor®, Ballistic®, AmmoTenna®, Metra PowerSports®, Saddle Tramp®, Metra Marine®, and Daytona Lights®. Metra’s expertise in connectivity solutions is also applied to its division of premium AV and surveillance products from MetraAV®. For ordering information and pricing, visit Metra Electronics online at MetraOnline.com or call 386-257-2956.

Holly Hill, Fla. – October 23, 2024 – Heise LED Lighting Systems® by Metra Electronics® will display new vehicle lighting and accessories at this year's SEMA show. On display will be an assortment of new chasing ambient interior accent lighting, a chasing 12V power injector, solder-on adapters, accent light covers, and more. Show visitors can see these products from November 5th to 8th at the Las Vegas Convention Center at Metra's main booth, #10439, in the North Hall and at its off-roading and powersports booth, #24743, in the Central Hall.

Chasing Ambient Interior Lighting

Four new chasing ambient interior lighting expansion packs will be at the booth that quickly and easily expand the Heise LED ambient lighting system in the interior of any vehicle. These sets all work with the Heise Connect chasing controller (HE-CHASE-CB), sold separately, allowing users to control their lighting via the free downloadable Heise Connect mobile app for smart devices. Four new chasing LED expansion packs are available:

• 36" Ambient strips 2-pack (HE-AMB-STR)
• Ambient footwell lights 2-pack (HE-AMB-FWL)
• Ambient door pocket lights 2-pack (HE-AMB-DPL)
• Ambient door handle lights 2-pack (HE-AMB-DHL)

Chasing LED 12V Power Injectors

The HE-CHASE-PIH is a package of four 12-volt power injectors that make it possible to install Heise LED chasing lighting kits as a single loop of LED lights that encircle the entire vehicle and control it all from one Heise Connect chasing controller. Simply add one of the power injectors in line with the LED strip installation every 15 feet or every 16 rock lights. This will increase the length, eliminating the problem of splitting the installation to either side of the vehicle. These

power injectors work cohesively with all Heise chasing LED lighting, including strip lights, rock lights, tube lights, wheel rings, lightbars, cube lights, underglow kits, and grille lighting kits, as part of the Heise Connect Universe (HCU).

Solder-On Adapters

New 4-packs of Heise Connect solder-on adapters will be introduced, allowing installers to customize and expand chasing LED installations using their existing controller. They can extend

Heise LED lighting by connecting one of these adapters at the end of an LED strip or in-line at any point in the harness by simply cutting the strip or extension cable connector, soldering the adapter's male and female connectors, and inserting wiring for a Y adapter, rock light, or other Heise lighting product. Four new options are available:

• Chasing, works with HE-CHASE-CB controller (HE-CHASE-4PT)
• Low voltage chasing, works with HE-CHASELV-CB controller, not compatible with HE-CHASE-CB (HE-CHASELV-4PT)
• RGB, works with HE-RGB-CB controller (HE-RGB-4PT)
• RGBW, works with HE-RGBW-CB controller (HE-RGBW-4PT)

Accent Light Covers

New black (HE-RLC-4B) and white (HE-RLC-4W) rock light cover 4-packs will be shown at SEMA that can be positioned to divert light downward for accent lighting or to diffuse the strength of the light when direct lighting is not needed. They are made from durable molded plastic that boasts high impact strength to ensure lasting performance, and stainless steel mounting hardware is included. These covers are compatible with Heise LED rock lights, and are installed easily over the existing lights, so drilling additional holes to mount them on a vehicle is unnecessary.

More product details are available at MetraOnline.com or by contacting a Metra Sales Representative.

About Metra Electronics®

At Metra, 12volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world. We actively listen to our customers’ requests and invest resources in developing the highest quality dash kit and harness solutions. We make dash kits for more vehicle applications than anyone else in the world. That’s why we’ve been known as “The Installer’s Choice” ® for 75+ years. Our other brands include: Axxess®, T-SPEC®, The Install Bay®, Heise LED Lighting Systems®, iBEAM Vehicle Safety Systems®, Shuriken High Performance Batteries®, Raptor®, Ballistic®, AmmoTenna®, Metra PowerSports®, Saddle Tramp®, Metra Marine®, Daytona Lights®, and Tsunami®. For ordering information and pricing, visit Metra Electronics online at MetraOnline.com or call 386-257-2956.

Holly Hill, Fla. – October 23, 2023 – Heise LED Lighting Systems® by Metra Electronics® is bringing an assortment of new RGB, RGBW, and Chasing vehicle lighting to SEMA 2023. On display will be innovative accent lighting kits, single expandable wheel rings, rock light expansion packs, a variety of chasing LED tubes, low voltage chasing extension cables, and more. These products will be showcased from October 31 through November 3 at the Las Vegas Convention Center in Las Vegas, Nevada, and include:

Chasing Accent Lighting Kits

Heise LED is introducing three new accent lighting kits to add brilliant LEDs to vehicles. They are displaying a kit to illuminate truck beds, a kit to add backlighting to vehicle front grilles, and a kit that dramatically illuminates both the front and rear interior footwells. The new chasing LED Truck Bed Lighting Kit (HE-CHASE-BED)​​, Grille Lighting Kit (HE-CHASE-GRILLE), and Interior Lighting Kit (HE-CHASE-INT) each come with a Heise Connect chasing controller and include all the chasing LED tubes, cables, and hardware needed for easy installation.

Single RGB, RGBW, and Chasing Expandable Wheel Rings

Heise LED will also display new single expandable wheel rings available in RGB, RGBW, and chasing options that make it easy to replace a damaged wheel ring or enhance a lighting system by illuminating a vehicle's mounted spare tire. There are two new sets for each LED lighting option with wheel rings that expand from either 11-inch to 14-inch or 15-inch to 18-inch in size. A split ring design makes it easy to assemble and adjust the aluminum wheel rings to fit the wheel's diameter. Each kit includes two aluminum expandable wheel ring segments, a cuttable LED strip, a 10-foot extension cable, a Y adapter, thread lock, mounting brackets, and hardware.

Rock Light Expansion Packs

New rock light expansion packs that quickly and easily expand a vehicle's Heise LED lighting system or replace damaged rock lights will be displayed. These kits are available in RGB, RGBW, or chasing options and can be paired with virtually any Heise LED product. They include four daisy-chainable rock lights, four curved rubber-covered mounting bases, four 10-foot extension cables, and a drill template. These lights can be paired with their respective RGB, RGBW, or chasing Heise Connect controller, sold separately.

Chasing LED Tubes

Also on display will be new chasing LED tubes that installers can use to customize the LED lighting system on any vehicle or easily replace a damaged light with the correct size chasing LED Tube. These lights have both an input and output to be used anywhere in a chasing daisy chain of lights and are available in 9-inch (HE-CHASE-T9), 12-inch (HE-CHASE-T12), 18-inch (HE-CHASE-T18), 28-inch (HE-CHASE-T28), and 48-inch (HE-CHASE-T48) lengths.

Heise Connect Low Voltage Chasing Extension Cables

SEMA attendees will also learn about new low-voltage chasing extension cables designed for integration with the Heise Connect low-voltage chasing controller (HE-CHASELV-CB). These cables provide flexibility and convenience, allowing installers to extend and expand their illumination possibilities like never before. These cables, available in 2-foot (HE-CLV-2EXT), 4-foot (HE-CLV-4EXT), and 10-foot (HE-CLV-10EXT) lengths, make it easy to extend chasing LED lighting to every corner of a vehicle to illuminate everything from the undercarriage to the interior to the engine bay. They are constructed from high-quality materials to ensure reliable power distribution, a stable connection, and long-lasting performance. Heise LED is also introducing a new 6-inch low voltage chasing Y adapter (HE-CLV-Y) that allows installers to create intricate and elaborate lighting setups by effortlessly splitting a daisy chain of multiple lighting components for versatile customization.

Wheel Ring Backbone Y Harness Sets

Heise LED will also debut new RGB (HE-RGB-WWH), RGBW (HE-RGBW-WWH), and chasing (HE-CHASE-WWH) wheel ring backbone Y harness sets at the SEMA show designed to help maintain LED lighting systems and keep them operating at peak performance. These sets include left and right harnesses and let installers replace damaged cables without purchasing a new lighting kit. The harnesses can also be used to design a custom lighting system by connecting rock lights or other devices.

Heise Connect Controller RF Remote

Another new item that Heise LED will introduce for 2023 is an RF remote that works with all Heise Connect controllers to operate RGB, RGBW, or chasing lighting systems. This will serve as a replacement for lost or damaged controller remotes and will also act as a secondary remote for users who wish to have a backup or have more than one person control a vehicle's LED lights at the same time.

These new products work cohesively with all Heise RGB, RGBW, or chasing LED lighting, respectively, as part of the Heise Connect Universe (HCU). When connected to Heise Connect RGB, RGBW, or chasing controllers, they can be controlled via the Heise Connect app, available for download on smartphones and tablets. The app features a selectable color wheel that lets users choose from 16 million RGB color options, and a true white light color option is available with RGBW products. Users can also select from 24 pre-programmed patterns for RGB and RGBW and 170+ pre-programmed moving patterns for Chasing. A DIY pattern option can be chosen for chasing products, allowing for selecting up to 16 colors and 3 motion effects. The app also features independent left and right turn signal triggers, a brake trigger, and a music sync function.

Metra's main SEMA Show booth will be #10539 in the North Hall, and its off-roading and powersports products will be displayed at booth #60031 in the West Hall. More product details are available at MetraOnline.com.

At Metra, 12volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world. We actively listen to our customers’ requests and invest resources in developing the highest quality dash kit and harness solutions. We make dash kits for more vehicle applications than anyone else in the world. That’s why we’ve been known as “The Installer’s Choice” ® for 75+ years. Our other brands include: Axxess®, T-SPEC®, The Install Bay®, Heise LED Lighting Systems®, iBEAM Vehicle Safety Systems®, Shuriken High Performance Batteries®, Raptor®, Ballistic®, AmmoTenna®, Metra PowerSports®, Saddle Tramp®, Metra Marine®, Daytona Lights®, and Tsunami®. For ordering information and pricing, visit Metra Electronics online at MetraOnline.com or call 386-257-2956.