EDMOND, Okla. — Petra Industries, the consumer technology authority and wholesale electronics distributor, is pleased to announce the addition of DS18 speakers and amplifiers to their lineup of premium automotive audio products.

By using the slogan "We Like It Loud®," DS18 sets itself apart from old-school brands. Unafraid to push the envelope, it was created and developed by a team of young, determined professionals who understands the needs of today's car audio industry. As a result, it is one of the freshest lines in the industry.

The DS18 goal is to deliver what they feel previous companies have failed to do—a sophisticated, trendy product line that continually upgrades itself. One reason the company is continually innovating is that they consider customers part of their team. DS18 takes customer feedback as a command to constantly improve products. The end results are the most-relevant, coolest-looking designs and technologies on the market.

"DS18 brings a whole new attitude to car audio," said Tate Morgan, President, Petra Industries. "Think of them as the new, cool kid on the block ready to shake things up. Their staff is passionate about sound. They eat, sleep, and breathe audio. And they design the most outstanding products technology can offer while remaining sensitive to pricing. Installers and retailers in the automotive audio space should take a hard look at DS18. The brand will appeal to the most experienced audio enthusiast as well as the everyday motorist."

To learn more about Petra's DS18 lineup of automotive audio components including amplifiers, coaxial speakers, subwoofers, midranges, and tweeters, visit order.petra.com

Petra is the industry’s consumer technology authority—distributing products for more than 800 brands. They bring tens of thousands of top name-brand products to tens of thousands of retail/e-tail partners. Founded in 1985 with a focus on and passion for accessories, today, Petra serves markets with products from categories like smart home tech, gaming, outdoor tech, and more. The most sought-after hardware and add-ons in consumer technology are stocked at Petra’s 525,000 sq. ft., state-of-the-art distribution center and are distributed all over the country. Petra is a member of CTA and CEDIA. For more information on Petra, visit www.petra.com or call 1-800-443-6975. The Right Distributor Changes Everything.™

EDMOND, Okla. — Petra Industries, a leading brand in consumer electronics accessories, held Petra Partner Meetings on Tuesday May, 17 and Thursday May, 19 at their headquarters  in Edmond, Ok.

During two days of intensely focused meetings 48 vendor partners took the opportunity to meet with individual members of the Petra Sales teams to discuss business objectives and explore market opportunities. “The way Petra organizes and manages the meetings is extremely beneficial,” said Lorex Vice President, Steven Gold. “Petra’s sales team really understands their customers so we’re able to discover new opportunities in the market.”

Meetings with more than 25 of Petra’s top sales leaders were held in 20-minutes blocks to engage in meaningful dialog, exploring opportunities with Petra’s immense customer base and study new product lineups. “It’s a great way to get unfiltered feedback from the customer perspective,” said Intracom CEO Michael Thiel.  “Petra’s Partner Meetings help us gain a clear understanding of how our products are received and what we can do to our serve our customers better.”

This dedicated one-on-one time is mutually beneficial to Petra and their vendor partners as it gives each sales leader time to explain their accounts fit into the market and their merchandising plans.  “This was a great opportunity for our vendors to share product strategies with members of the sales team and our sales team to give insight into what our customers would like,” said Tate Morgan, Petra President. “This was our first Petra Partner meeting in 2016 and we’ve had incredible feedback and interest in another round of meetings planned for the fall.”

Meeting attendees included representatives from Allsop, Atdec, ATT, BenQ, Canon, Chamberlain, Core Brands, Garmin, Gemini Sound, Giant, Gibson, GPX, IC Intracom, ihome, IK Multimedia, JVC, Kanex, Knoll, Lifespan, Lorex, Magellan, Magic Chef, Maxell, Mizco, MobileEdge, Olympic, OmniMount, Panasonic, PC Treasures, Pelican, QFX, Relaxus, Schneider Elextric, Sennheiser, SoonerAlarms, Speck, Spectra, Stanley Mounts, Surecall, TEACm Thrustmaster, TracFone, Trident, Uniden, UPG, Verbatim, WeBoost and zNitro.

“Petra’s Partner Meetings are a great opportunity to build relationships face to face and ultimately drive more business,” said Mizco International Sales Managar Scott Cortellletti.

Both days began with a welcome by Laura McNew, Vice-President of Merchandising and concluded with a reception at Pub W. For more information about Petra Industries visit www.petra.com.

Petra Industries, a leading wholesale distributor of consumer electronics, wireless accessories, custom installation products, mobile audio/video accessories and appliance connection supplies, celebrated its 30^th anniversary October 22 with a reception and ribbon cutting.

Thursday’s event began with a ribbon cutting of Petra’s newly acquired and renovated 525,000-square-foot warehouse. Ribbon cutting attendees included Petra Founder & CEO Bill Stewart, Petra President Tate Morgan, Edmond Chamber President and CEO Ken Moore, Edmond Economic Development Authority Executive Director Janet Yowell, Josh Attaway, Sharon Fitzpatrick, Autumn Everett, Charles Oliver, Steve Kasch, Rod Ferguson, Lissa Qualls and Joan Curtis.

Attendees were afforded the opportunity to see Petra’s new state-of-the-art warehouse facility featuring a new innovative warehouse management system. With the new system in place, Petra’s distribution center has more than doubled the capacity of its pick and pack operations.

After the ribbon cutting, guests were invited to a reception with heavy hors d'oeuvres and refreshments to celebrate this significant milestone. During a brief presentation, Stewart told the more than 300 attendees stories of the triumphs and difficulties he and his wife, Cindy, encountered as they launched the business from the garage of their home and how far they have come since then. Speaking with optimism about the future of Petra, he noted the significance of the warehouse expansion coinciding with its 30^th anniversary.

“This warehouse is a game changer for Petra,” said Stewart. “No one in the business has the capabilities that this warehouse affords us, and the potential it has to help us grow is incredible.”

Petra President Tate Morgan said “Bill started this company with a vision to build a business on a foundation of service, integrity and value for customers that would adapt and change at the same rapid pace as our industry,” For this reason Morgan presented the Stewarts with a statue replicating The Guardian monument atop the Oklahoma State Capitol. He thanked him on behalf of all of the employees for creating a business that so many people have come to call home and for guiding that business into the industry leader that it is today.

6-19-2017, EDMOND, Okla. — Petra Industries announced the release of its 2017 catalog to independent dealers, e-tailers and installers all over the U.S.

Petra has expanded their catalog to include more than 20,000 products, and also features informative articles covering a range of topics to give their customers a leg up in meeting their business needs and improving their industry acumen. At a mammoth 1370 pages, this catalog features more than 500 leading brands and is pleased to debut some newcomers to the Petra product family like EzSolar® with their line of solar outdoor lights, Switchmate’s smart home accessories, StreamSmart with innovative solutions for cord cutters, UpCart® featuring stair climbing carts and so many more.

“Everyday Petra strives to be Best in Class in an unrelenting pursuit of excellence and this catalog is exactly why this mindset pays off,” said Tate Morgan, Petra President. “It includes a massive effort guided by what our customers want, insuring the service and product selection that they have come to rely on from their distributor.”

Petra customers should be receiving their catalog any day now. Interested in becoming a Petra customer or getting your hands on this brand new book? Visit www.petra.com or give Petra a call at 800-443-6975. 

May 18, 2018, EDMOND, Okla.— Petra Industries, the consumer electronic industry’s accessory authority, hosted their Spring Petra Partner Meetings on Tuesday, May 15 and Thursday, May 17, at their distribution center in Edmond, Okla.

Forty participating vendors engaged in extremely focused meetings with members of the Petra sales, executive and marketing teams. Attendees discussed specific opportunities for increased sales plus explored mutual objectives, desires and expectations. With Petra’s diverse and ever-expanding customer base, these meetings also allowed manufacturers to discover how their product lines fit into each of Petra’s customer segments.

“These direct-interaction meetings are critical in building strong partnerships with both new manufacturers as well as long-standing ones,” said Tate Morgan, Petra President. “Together we learn how to most effectively market their products to our various customers.”

Vendors in attendance included Acclaim Lighting, American Power Conversion, Audio-Technica, Belkin, BIC, Bosch, Bushnell, Case Logic, Curtis, DPI, Elite Brands, Elite Screens, Ethereal/Metra Home Theater Group, FIBARO, IC Intracom, Innovative Trends, Jasco, Kanex, KING, Masterbuilt, Maxell, Norazza, Novi, Olive & Dove, Panasonic, Press Play (Hello to Green), Preval, Pyle, Emerge Technologies Inc, Richpower, Sennheiser, Skech, SkyBell, Switchmate, Thrustmaster, Thule, Tripp Lite, Whistler, Wilson, XPOWER and zNitro.

In addition to the one-on-one meetings, Petra hosted an after-hours cocktail party where participants networked and continued discussions in a more informal setting. To learn more about Petra and their vendor partners visitwww.petra.com.

Representing more than 500 leading brands, Petra is the industry’s consumer technology authority. They connect tens of thousands of top name-brand products with tens of thousands of retail partners. Petra knows that retailers rely on accessories to increase margin. Accessories for mobile devices; connected home accessories; automotive accessories; audio/video accessories; appliance connection accessories—all the most sought-after add-ons for every category of consumer technology are stocked at Petra’s massive distribution center. Founded in 1985 with a focus on and passion for accessories, today, Petra serves every segment of retail with the hottest products. Petra is a member of CTA and CEDIA. For more information on Petra, visit www.petra.com or call 1-800-443-6975.

EDMOND, Okla.— Petra Industries, the consumer electronic industry’s accessory authority, is partnering with Speak Music to bring the innovative Muse Auto™ device to major consumer electronics retailers.

Founded in 2016 and spearheaded by passionate entrepreneurs from Google®, Zynga® and Monster®, Speak Music is a leading voice and AI company with the mission to bring disruption-free entertainment and productivity to everyone.

Their Muse Auto™ device brings Alexa™-powered music and navigation into the car through the vehicle's own stereo system. This small Bluetooth® AI assistant pairs with the user's smartphone to bring over 30,000 Amazon® Alexa™ voice commands to any vehicle, plus hands-free calling. Muse Auto™ works with the user's Amazon® account, cellular data plan and the free Muse Auto™ app.

"Bringing a virtual assistant into the car is the next step in the connected vehicle evolution," said Tate Morgan, Petra President. "We're excited to offer this widely praised, highly-rated product to our retail customers who are seeking to broaden their line of smart assistant devices."

To find out more about Muse Auto™, please visit www.petra.com.

Representing more than 500 leading brands, Petra is the industry’s consumer technology authority. They connect tens of thousands of top name-brand products with tens of thousands of retail partners. Petra knows that retailers rely on accessories to increase margin. Accessories for mobile devices; connected home accessories; automotive accessories; audio/video accessories; appliance connection accessories—all of the most sought-after add-ons for every category of consumer technology are stocked at Petra’s massive distribution center. Founded in 1985 with a focus on and passion for accessories, today, Petra serves every segment of retail with the hottest products. Petra is a member of CTA and CEDIA. For more information on Petra, visit www.petra.comor call 1-800-443-6975.

EDMOND, Okla. — Petra Industries, the consumer technology authority and wholesale electronics distributor, is pleased to announce it is working with Massive Audio to distribute their line of car audio products.

Designed for true car enthusiasts, Massive Audio is a high-performance brand that delivers powerful sound and customer satisfaction. Massive Audio products are designed to readily fit OEM spaces.

“We are excited to add Massive Audio to our growing line of aftermarket products,” said Tate Morgan, Petra President. “They are an industry leader with cutting-edge, accurate audio components across multiple series and price points. This provides retailers a tiered approach to capture more sales. And end users will love the clean and powerful results. Anyone seeking to build out their line of 12-volt aftermarket audio products will find Massive Audio an excellent addition.”

The 12-volt Massive Audio product line carried by Petra includes amplifiers, speakers, and subwoofers. The amps incorporate built-in OEM line converters and include models for marine, off-road, and powersports applications. Rugged and powerful speakers and subwoofers come in a wide array of sizes. And versatile component systems and tweeters kits offer additional speaker configurations.

To see the complete line of Massive Audio products carried by Petra Industries, visit petra.com.

Petra is the industry’s consumer technology authority—distributing products for more than 800 brands. They bring tens of thousands of top name-brand products to tens of thousands of retail/e-tail partners. Founded in 1985 with a focus on and passion for accessories, today, Petra serves markets with products from categories like smart home tech, gaming, outdoor tech, and more. The most sought-after hardware and add-ons in consumer technology are stocked at Petra’s 525,000 sq. ft., state-of-the-art distribution center and are distributed all over the country. Petra is a member of CTA and CEDIA. For more information on Petra, visit www.petra.com or call 1-800-443-6975. The Right Distributor Changes Everything.™

EDMOND, Okla. — Petra Industries, an accessory manufacturer, has announced the appointment of Robin Waters on as Vice-President of Finance.

In October 2015 Waters joined Petra as the Director of Finance and brought with her years of experience in senior finance positions including an extensive financial background and has shown steady leadership throughout her departments. In her new role as Vice-President she is responsible for providing leadership to Petra’s various departments within finance including: accounting, finance, budget processes, multi-state sales and use tax and credit underwriting. 

“Robin has an excellent track record of building teams and working across departments to meet financial objectives,” said Patrick Jones, Executive Vice President and Chief Financial Officer of Petra Industries.  “We believe Robin is ideally suited to provide the leadership needed to support the long term growth of Petra”.

Waters graduated from East Central University with a Bachelor of Science in Accounting and from Oklahoma City University with a Master of Business Administration with a focus in Finance.  Waters is also a Certified Public Accountant licensed by the state of Oklahoma.