BOSS Audio and Elite expands its product line across Canada, targeting 12V specialists with innovative, value-driven car audio solutions.
OXNARD, Calif., July 23, 2025 - BOSS Elite, a leader in mobile entertainment technology, is proud to announce a new partnership with Automobility Distribution, which will now distribute the BOSS and BOSS Elite product lines across Canada. This strategic alliance is part of Boss’s ongoing commitment to expanding its global presence and delivering high-performance car audio products to new markets.
Automobility, one of Canada's most respected and trusted company in 12V electronics,, will serve as the official distributor for BOSS Audio Systems and BOSS Elite throughout the Canadian market. The partnership is focused on expanding dealer relationships and providing local access to the latest in multimedia and connectivity solutions, including Maestro-compatible and wireless Apple CarPlay/Android Auto head units.
“Automobility is a powerhouse distributor known for its knowledgeable sales and training staff, strong performance history, and exceptional industry relationships,” said Greg Orlando, Elite Sales Manager. “Their commitment to supporting Elite through in-depth training and customer education ensures our dealers in Canada will be equipped with the tools they need to succeed. This partnership perfectly aligns with our strategy of delivering innovation and value through trusted regional partners.”
Automobility plans to introduce the BOSS and Elite product lines through a targeted rollout focused on 12V specialist retailers and mobile electronics professionals. The company will back this initiative with tailored dealer programs, education-driven training, and promotions.
“We were attracted to BOSS and BOSS Elite because of their strong brand heritage, diverse product range, and dedication to providing innovative features at affordable prices,” said Michael Berger, Automobility Vice President of Sales & Marketing. “The combination of style, performance, and value matches exactly what today’s consumers seek. Our goal is to position these brands as go-to solutions for Canadian retailers who want reliability and affordability in one package.”
This partnership is expected to deliver immediate value to independent shops and regional chains across Canada by ensuring reliable inventory access, deep product knowledge, and real-time sales support.
For more information or to become a dealer, please visit bosselite.com
About B.I.G.:
Since 1987, B.I.G (BOSS Audio Systems, Planet Audio, SSL) has produced quality audio and video products that feature the latest technology while consistently delivering a clean and powerful sound. Our in-house acoustic, design, mechanical, and electronics engineers collaborate with the vast resources of global manufacturing partners, working as a team to infuse products with state-of-the-art features that have made each listening experience more enjoyable for over 30 years.
The company offers more than 500 car, marine, and Power Sports products that are sold in 130 countries, both in storefront retailers and online. Headquartered in Oxnard, CA, with offices in Shenzhen, China, BOSS leverages robust logistical and production capabilities to create optimized audio and video experiences as well as deliver innovative products.
