Auburn Hills, Mich. (Mar. 10, 2025) – Alps Alpine North America, Inc. (“Alpine”) names Dan Sparks as the Director of National Sales for the Alpine Brand Aftermarket Division. Sparks brings a strong repertoire of sales and leadership experience to the position in addition to six years of service to the Alpine Brand Aftermarket Division.
“We are thrilled to announce that Dan Sparks has accepted the role of the Director of National Sales,” said Kunihiko Sato, Executive Director of the Alpine Brand Aftermarket Division at Alps Alpine North America. “Dan has a long history with the Alpine brand, and we are confident that he will continue to provide value and exceptional sales support to our retailers.”
After a successful stint as an Alpine Sales Representative at Online AV, Sparks began his career with Alpine in 2019 as a District Sales Manager, responsible for the growth and success of the Alpine Brand in the Midwest Region. Afterward, Sparks transitioned to a Senior Sales and Marketing Analyst in 2022, extending his support to the entire Alpine dealer base in North America. In 2024, Sparks spearheaded the “New Business Development” team, a new department that sought to showcase the Alpine product line to a new audience to strengthen the brand’s reputation and create new opportunities.
“It is truly an honor to take on this new role,” said Dan Sparks. “My affinity for the Alpine brand started when I was a teenager and has grown into a passion that gets poured into this business every day. I appreciate the opportunity and feel very blessed to be able to contribute to such a talented team.”
As the Director of National Sales, Sparks will oversee all sales activities for the Alpine Brand, supporting an extensive network of instore and online Alpine retailers throughout the United States.
Alpine, the aftermarket car audio division of Alps Alpine Co., Ltd., is an automotive electronics manufacturer that provides consumers and leading auto makers with audio, video, navigation, and driver assistance products. The company specializes in system integration solutions with innovative vehicle entertainment and information technologies. Alpine’s R&D and manufacturing facilities in Japan, China, Europe, and North America ensure that all products address the real-world requirements of drivers in each market. The company is committed to developing safe, comfortable, and eco-friendly automotive electronics products.
For information about Alpine’s aftermarket products, visit www.alpine-usa.com or follow AlpineUSA on social media channels like Facebook, Instagram, X, TikTok, and Roblox.
