Auburn Hills, Mich. (Jul. 1, 2024) – Alps Alpine North America, Inc. (“Alpine”) will exhibit at the 2024 X Takeover show at the Madonna Inn in San Luis Obispo, CA from Saturday, July 27 – Sunday, July 28 as the official audio sponsor.

“Alpine is proud to be the official audio sponsor for the 2024 X Takeover show,” said Gregg Thomas, Director of National Sales for the Alpine Brand Division at Alps Alpine North America, Inc. “As the industry’s first manufacturer to offer a complete, plug-and-play audio upgrade for Tesla, we’re excited to showcase the precise sound upgrade Tesla owners can achieve with our system.”

Alpine will have a booth in the “The Fields” with a 2022 Tesla Model Y demonstrating the precision sound performance of the industry’s first complete sound system upgrade designed to fit the Tesla Model 3 and Model Y.

Each system includes an 11-speaker (or 13, for factory premium audio systems) upgrade designed to easily replace the front, rear, and center dash Tesla factory speakers with Hi-Resolution certified speakers from Alpine’s “Blue Series” speaker line. The package also includes a powerful 10” subwoofer and 12-Channel Premium Digital Sound Processor and ultra-efficient EV-optimized Amplifier that’s tuned for the unique cabin environment for the Tesla.

Alpine’s sales and marketing staff members will be available during the event to answer product questions and provide vehicle demonstrations. Vacaville-based Alpine Authorized Retailer, Audio Xperts, will also be on-site with Tesla systems available at special, event-only deals.

X Takeover, formerly known as Tesla Takeover, is the world’s largest Tesla community event that features activities, influential speakers in the EV industry, and over 60 exhibitors that sell unique accessories, services, and products for Tesla. For more information, or to register for the event, visit https://www.xtakeover.com/.