LONG BEACH, CALIF., October 16th, 2023 — Prepare for an electrifying experience at the upcoming JVC EDA Hot Shots Part Deux event in Orlando this weekend, as Fender's legendary visionary and charismatic product maestro, Rich McDonald, takes the stage as the keynote speaker.

Hosted by JVC as part of its commitment to the Elite Distributor Alliance (EDA), a group of high-integrity regional 12-volt distributors, this event aims to aid in creating a more organized and predictable business environment. Building on the success of last year's Hot Shots, this year's Part Deux event focuses on increasing the knowledge and skill sets of EDA distributor sales personnel. Attendees will benefit from a master class in selling with a deeper dive into JVC, featuring appearances by industry experts, including iDatalink's Matt Yerger and other surprise guests.

McDonald, celebrated for his illustrious 25-year career as the heart and soul of one of America's most iconic brands, is set to inspire and enthrall attendees with his captivating leadership profile and unique business perspectives.

As the former Chief Product Strategist at Fender, McDonald's contributions to the company's product catalog are monumental. He started his journey in 1993 as a small parts coordinator, climbed through the executive ranks, and was promoted to the role of Chief Product Strategist in 2017. In this capacity, he provided invaluable counsel and guidance for Fender's long-term product vision.

Rich's influence extends beyond the music industry. Through his current company, McDonald Business Strategies, he actively imparts his unique business insights to iconic American brands such as General Mills, Renfro Corporation, Hillrich and Bradsby - Louisville Slugger, as well as forward-thinking next-generation online retailers like Trend Nation and Vinyl Me, Please.

Rich McDonald's keynote speech at JVC EDA Hot Shots Part Deux is expected to be a highlight of the event, where he will share his incredible journey, insights, and inspirational perspectives that have shaped the music industry. Attendees can look forward to an unforgettable experience as Rich takes center stage.

For more information on JVC Mobile Entertainment, visit http://www.us.jvc.com/car

For more information on the EDA, visit https://www.elitedistributoralliance.com/

For more information on Rich McDonald, visit https://www.richmcdonald.com/

JVCKENWOOD USA Corporation is a wholly owned subsidiary of JVCKENWOOD Corporation and is a leading developer of car entertainment products for the consumer market, two-way radio communications systems for public safety, private industry and amateur users, and video equipment for the broadcast and professional markets. For detailed information, call JVCKENWOOD USA at 1-800-252-5722 or visit us at http://us.jvckenwood.com and www.us.jvc.com/car.