STILLWATER, USA – KICKER® played host to more than 20 dealers and rep firms here last week during a two-day training and tour of KICKER World Headquarters, which included hands-on experience with KICKER product and discussions with company executives from Sales, Marketing, Product Planning, and Research and Development. The tour began with the background story about the brand’s inception, shared by KICKER founder and CEO Steve Irby.
“It’s always enjoyable to welcome our dealer guests onto our campus,” said Tom Heath, KICKER Vice President of Sales and Marketing. “We hope our visitors learn a little bit about what makes KICKER different, and we tend to get a lot of positive feedback after they’ve spent time with us for a few days.”
“It's easy to look at KICKER from afar and think it's another huge corporate entity,” said Bob Hernandez of distributor GoFast Solutions . “The truth is that's not accurate at all. Hearing Steve address the group is heartwarming. I've heard him do it several times and I'm touched every time. The peek behind the curtain at all the different departments – it gives great insight.”
The class received hands-on training with the SoloX® Subwoofer reconing process, led by KICKER Tech Force training manager Aaron Malin. Malin also led the group on an extensive tour of the facility, including a chance to audition speakers in the company’s listening lab.
In other activities, the group experienced a demo of the outrageous KICKER Ford® Bronco, equipped with nine, 12-inch SoloX subwoofers and 36,000 watts worth of KICKER Warhorse® amplification (anticipated release in late 2023). The Bronco will make another appearance this year at KnowledgeFest in Dallas, and again at the SEMA Show in November.
Marking a KICKER dealer-visit first, personnel from authorized dealer Brian’s Motorsports (Hendersonville, Tenn.) brought “Big Debra,” a converted bread truck, from their home base outside of Nashville, as well as their in-house videographer to document the experience. The modified ride features a pair of enormous KICKER Quad Boxes loaded with Solo-Baric® L7R Square Subwoofers, KS-Series Coaxials, and five CXA-Series Amplifiers. The three-minute recap can be seen on the Brian’s Motorsports YouTube® channel.
KICKER Performance Audio products, a division of Stillwater Designs and Audio, Inc.®, are available for the mobile and home audio aftermarket at authorized retailers worldwide, and also as Original Equipment for boat and automobile manufacturers. Consumers seeking more information on KICKER or Livin’ Loud® may call the Consumer Information Line at 1-800-256-5425 or visit the brand website at www.kicker.com. Consumers can follow KICKER socially at Facebook.com/kickeraudio, Twitter.com/kickeraudio, Instagram.com/kickeraudio, or Pinterest.com/kickeraudio, and use the hashtags #kickeraudio and #livinloud.
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