Auburn Hills, Mich. (Aug. 9, 2023) – Alps Alpine North America, Inc. (“Alpine”) will attend the 11th annual Great Smoky Mountain Jeep® Club Invasion (GSMJCI) at the LeConte Center in Pigeon Forge, TN from Thursday, August 24 to Saturday, August 26. Alpine returns to GSMJCI for the first time since 2019, this time increasing its presence with a larger booth footprint to host the official Alpine Event Trailer and an installation booth.
Alpine will join over a hundred vendors outside the LeConte Convention Center (in the Jake Thomas Parking Lot) in a 30’ x 100’ booth space stocked with the latest dash and audio solutions designed specifically for the Jeep® Wrangler and Jeep® Gladiator driver. All products will be available for purchase during the event with special, event-only pricing.
In addition to the vendor booth, Alpine will also have a 30’ x 80’ installation bay, powered by Tampa-based Alpine Authorized Retailer Soundwaves, so customers can drive home with their Alpine purchase installed. The installation space will be located directly next to the Alpine booth space.
Two Alpine 2018 Jeep® Wrangler demo vehicles will be on-site, featuring the i509-WRA-JL, a 9-inch Weather-Resistant Digital Media Receiver with Hi-Res Audio Playback. The unit was intentionally designed with the Jeep® driver in mind to visually emulate the design identity of the Jeep® interior and retain the features Jeep® drivers use the most. Other features, like wireless and wired Apple CarPlay® and Android Auto™, Hi-Resolution Playback (96kHz/ 24Bit), and one of the industry-first SiriusXM-Ready® head units enhanced with 360L and Hi-Res music streaming with TIDAL, make this the ultimate upgrade for the Jeep® driver.
A premium Dash Camera DVR-C320R with built-in drive assist and impact recording will also be installed to showcase the head unit pairing capabilities of the i509-WRA-JL. An Alpine PSS-24WRA sound system, with front 6.5” component speakers, 6.5” rear custom soundbar replacement speakers, 8” compact powered subwoofer, and 4-channel amplifier will be featured for in-vehicle sound upgrade demonstrations as well as an Alpine Weather-Resistant PSS-SX01 Sound System mounted to the roll bars to demonstrate exterior sound upgrade opportunities.
Alpine’s 2015 Jeep® Wrangler will also be on-site with similar Jeep®-specific solutions designed for older Jeep® Wranglers, including the i509-WRA-JK, DVR-C320R, PSS-22WRA Weather-Resistant Sound System, PSS-SX01, and HCE-TCAM1-WRA Spare Tire Rear-View Camera and Light System.
Alpine’s show vehicle “Switchback,” a 2020 Jeep® Gladiator, will showcase a custom truck bed build that features 40 motorized Bluetooth® speakers that articulate for optimal sound positioning, and a tailgate designed to look like an early Alpine stereo, complete with a large, functional volume knob and six classic “Alpine green” buttons on the faceplate to control the automation.
All GSMJCI visitors are encouraged to visit the Alpine booth and take advantage of the special, event-only deals and on-site installation services during the three-day event.
Jeep® is a registered trademark of Stellantis NV
Alps Alpine Co., Ltd., a leading manufacturer of electronic components and automotive infotainment systems, has brought the world numerous “First 1” and “Number 1” products since its founding in 1948. The Alps Alpine Group currently operates 110 bases in 26 countries and regions, supplying roughly 40,000 different products and solutions to around 2,000 companies worldwide. Those offerings include devices such as switches, sensors, data communication modules, touch input panels, actuators, and power inductors; electronic shifters, remote keyless entry systems and other automotive units; consumer electronics like car navigation and audio-visual systems; and systems and services such as digital keys based on smartphone app and blockchain technology, and remote monitoring.
