Auburn Hills, Mich. (Apr. 20, 2023) – Alps Alpine North America, Inc. (“Alpine”) today launched the TikTok account “@alpinesound” to reach a younger demographic of audio enthusiasts and further expand the Alpine brand.
“It’s no secret that the average age of the aftermarket car audio customer is increasing. That’s why social media platforms like TikTok are key in reaching a younger demographic,” said Mike Anderson, Executive Director at Alps Alpine North America. “Alpine’s TikTok will be instrumental in introducing the brand to a younger audience who might be unfamiliar with aftermarket car audio.”
TikTok has seen rapid growth since its initial launch in 2016 and now boasts one billion active monthly users globally (150 million in the United States). With 80% of users between the ages of 16 – 34, more commonly referred to as Generation Z and Millennials, TikTok is quickly becoming a key social media platform to engage with the next generation.
While Alpine intends to promote products, demo vehicles, events, and traditional business activities using the entertaining, short-form video format made popular by the platform, the strategy behind the Alpine TikTok account is to engage with the younger audio enthusiast and identify new business opportunities that meet their unique interests.
New Ways of Marketing
Featuring short and long-form video content designed to be everything from entertaining to educational, TikTok is a powerful marketing tool when increasing brand awareness. The main use case of the platform is to share and engage with video content that connects an entire audience through music, dance, trends, brands, experiences, and more. This fast-paced and often reactive form of engagement has yielded success for companies when testing marketing messaging, brand campaigns, and increasing product awareness.
However, beyond its social use case, studies have shown that TikTok is quickly becoming the preferred search engine for younger users, and with advertising capabilities that link to a website, app, and future plans of an in-app checkout system, brands and retailers can assume that TikTok will become a platform where a large majority of the purchase decisions are made. Studies have also shown that 37% of users who discovered a product on TikTok ended up purchasing the product, giving a whole new value to the trend “TikTok made me buy it.”
Joining the TikTok platform allows long-time and new Alpine fans to engage with the brand, learn about local and national events, and see products in action in a casual, entertaining format. Down the road, Alpine intends to leverage its TikTok account to introduce new products and campaigns that are geared toward the platform’s younger audience in hopes of inspiring the new generation of audio enthusiasts to become Alpine fans.
TikTok users can find Alpine by searching the username “@alpinesound” or at www.tiktok.com/@alpinesound.
Alps Alpine Co., Ltd., a leading manufacturer of electronic components and automotive infotainment systems, has brought the world numerous “First 1” and “Number 1” products since its founding in 1948. The Alps Alpine Group currently operates 110 bases in 26 countries and regions, supplying roughly 40,000 different products and solutions to around 2,000 companies worldwide. Those offerings include devices such as switches, sensors, data communication modules, touch input panels, actuators, and power inductors; electronic shifters, remote keyless entry systems and other automotive units; consumer electronics like car navigation and audio-visual systems; and systems and services such as digital keys based on smartphone app and blockchain technology, and remote monitoring.
CONTACTS:
Alps Alpine North America Media Contact
Allison Saunders
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