Dealer drove over 700 miles just to be able to better serve their customers
MESA, Ariz., November 22, 2022 — MSC America, distributor of high end car audio brands Brax, Helix, Match and BLAM announced today that Vernon’s Signature Audio from Lubbock, Texas attended a special training designed to increase their knowledge of the company’s DSP based products and how to use their proprietary tools.
Utilizing innovative training tools such as a Personal Tuning Station, consisting of a Helix DSP Mini connected to a pair of headphones, allowed each attendee to make adjustments via a laptop computer and hear the effect in real time. In comparison to simply being told about the effect of time alignment or reading about which crossover type to use, this method allows the attendee to actually hear the audible difference that each tuning decision makes, such as adjusting EQ bars up and down to hear how it changes the sound of an instrument.
After having a much clearer understanding of the function of the DSP tools, each attendee was able to put that knowledge to use in a real world situation, by tuning an actual vehicle, which technician Lazaro Cantu said was his favorite part of the training. Taking turns, each attendee walked through the step by step “Tuning for Profit” process developed by MSC to produce the best possible results, reliably and efficiently until they each felt comfortable enough to reproduce those same results in their customers’ cars.
“The goal of providing this level of personalized training,” said MSC Vice President Jason Digos “is to equip the dealers with not only the knowledge, but also the experience they need to start implementing the process as soon as they get home. Without hands-on experience, attendees often forget what they’ve learned before they get a chance to use it!”
After having spent years utilizing only some of the features available in Audiotec Fischer Digital Signal Processors, the team at Vernon’s Signature Audio said that on a scale of 1-10, their confidence in their tuning ability went from a 1 to an 8 because of the 1.5 days spent with MSC.
“I didn’t want to damage anything” Mike Martinez, a senior technician said of the reason why they would use only the basic features of the DSP before, “but now that I know we can simply undo any changes we make using the Time Machine tool, I am much more willing to experiment with all of the features of the DSP!”
When asked what was the first thing they were going to do with their newly acquired knowledge when they got back to work, their answers ranged from tuning their personal vehicle to taking on more responsibility in their installs and calling in previous customers for a fresh tune. But one thing that Co-owner Leon Winchester and the team from Vernon’s Signature Audio agreed on, was that this was the best training they’d ever been to, pointing them in the direction in which “the industry is heading.”
If you would like to visit the MSC America office for training, please call Jason or Matt at 480.372.2929 or email This email address is being protected from spambots. You need JavaScript enabled to view it..
