Attendees are immersed in the company’s culture and educated on their products' unique features
Mesa, Ariz. -- October 22-23 2022 — MSC, the North American distributor for high end car audio brands such as Brax, Helix and Match hosted 15 highly dedicated industry professionals, representing 12 companies from five different states for a two day training that has been called “just amazing” by those in attendance.
Kicking off day one with a call to action from company president Larry Penn, compelling attendees to imagine what is achievable by putting in just one more degree of effort, the primary objective of this event was to encourage dealers to think differently. Following an MSC catered lunch break, industry veterans and newcomers alike were educated on the proprietary time saving, problem solving and results producing features of the Audiotec Fischer DSP PC Tool software by Chris Van Ry.
After learning about tools such as Tune EQ, Input Signal Analyzer and Virtual Channel Processing, each person was able to hear the effects of equalization choices, crossover differences and time alignment in real time via a DSP/Laptop setup. “I had never used DSP PC Tool before, but the instructor made it so easy to understand that I left knowing how to tune a car,” said Juan Castillo from J’s Tint in Dallas, TX before adding, “I have been to many other trainings, but none have been as well thought out. All I had to do was get there and MSC took care of everything else!”
Consistent with the theme of the event and the MSC slogan “Different. Better. Together,” all attendees and MSC staff shared a meal, some drinks and some laughs at a local Brazilian steakhouse to end the day. On day two, the group was encouraged to “Cross the Line” to achieve better results and more success through use of the company's smart system designs, efficient Tuning For Profit step-by-step process for DSP tuning and the innovative, engineered audio packages that are Systems by MSC. Finally, each attendee was able to experience the end result of all that they had learned, by auditioning the two on site demo vehicles equipped with products from the MSC family of brands.
“I was so impressed by the sound of the F-150! Other DSP/amplifiers I have used always left me wanting more power,” Chris Foster of Handcrafted about the 2021 Ford F-150 whose factory B&O Unleashed system was truly “Unchained” with the DSP technology and sound quality of Audiotec Fischer and BLAM products.
With the increasing complexity of OEM audio and infotainment systems as well as the resurging demand for high quality sound, trainings like these are a necessity. With the next event being planned for early in the first quarter of 2023, anybody who is interested in attending is encouraged to contact their MSC sales rep or the main office at 480-372-2929.
MSC is the North American Distribution Partner for premium European brands including Audiotec Fischer (Brax, Helix, Match), BLAM Audio, Stinger Radar as well as Mobridge integration products from Australia. MSC specializes in specialty independent retailer support with a heavy focus on training and advanced product integration. MSC also operates a full‐service retail facility which acts as the proof‐of‐ concept basis for new product development, techniques, and the backbone of partner support.
Contact: 7931 E. Pecos Rd. #109 Mesa,AZ 85212, 480.372.2929
