Mobile Electronics® Magazine Announces 2020 Digital Strategy
Interactive digital format to become more smartphone ready
North Andover, MA (January 23, 2020) – The Mobile Electronics Association (MEA), producer of Mobile Electronics magazine, announced today a new strategy that will focus on its digital publication which has more than 1.5 million impressions since the digital service first launched a few years ago.
For more than 35 years, Mobile Electronics magazine has been the industry’s premier information and education publication, including current topics like Real World Retail, What’s Happening, Difference Makers, Strategy and Tactics and Tech Today. None of that will change, and it will continue as a monthly publication featuring its rich content.
As a digital focused publication, Mobile Electronics magazine will deliver more timely information while tracking which content is more interesting to the readers and provide quick links to advertiser websites and other valuable resources. The magazine will feature KnowledgeFest supplements (Long Beach, Indianapolis, Orlando and Dallas) with timely content of the latest information for each event.
“We have a new challenge to leverage faster, more interactive and more vibrant mediums to educate, inform and empower you (our readers),” stated Solomon Daniels, Mobile ElectronicsÒ editor-in-chief. “The book format will evolve into something else that will be more intuitive to electronic formats; we will be able to gauge your opinions in real time, share your advice one day, so other retailers can implement it the next day,” Daniels concluded.
“The economics of printing and mailing any publication, along with the increasing number of readers who prefer to access it from their smart phone, justifies this targeted approach,” said Chris Cook, President of Mobile Electronics Association. “Now,” Cook continued, “we can establish valuable partnerships with other magazines and associations to cost effectively increase our circulation.”
About the Mobile Electronics Association:
Mobile Electronics Association (MEA) is a trade association comprised of installing dealers and product vendors dedicated to serving the needs of the mobile electronics specialist industry. MEA owns and produces KnowledgeFest, regional trade-only industry events that combine educational programming and vendor training with a trade show floor. MEA owns and publishes the monthly Mobile Electronics® magazine, which is the industry’s #1 resource, as well as other digital media, including websites and the industry’s e-newsletter Hotwire. MEA provides software and data-driven services to vendors and retailers. Learn more at mobile-electronics.com.
