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Manufacturers Educate Installers During Car Tech 2018, Hosted By Petra

EDMOND, Okla.— Petra Industries, the consumer electronic industry’s accessory authority, hosted Car Tech 2018 on Sunday, April 22, 2018, at the company's B2B Store, located at 3400 S. Kelly in Edmond. This intensive, one-day training opportunity paired businesses that do aftermarket installations on cars, powersports vehicles and boats with trainers from eight of the most-requested 12-volt manufacturers. Attendees from area businesses broke into small groups and rotated through the eight manufacturers. They received hands-on training and learned insider tips and tricks. Earl's Rib Palace of Edmond provided lunch.

"Small shops can't afford to go to SEMA or CES," said Chris Parvin, National Trainer for Maxxsonics. "Events like Car Tech bring the latest trends, products and knowledge to independent retailers right here, at no charge to them."

"Explaining aspects of products they may not know about and answering questions face to face is what makes events like this so important," noted Harry Kroll, National Trainer for Pioneer.

"Knowledge is crucial for small businesses," said Rene Rodriguez of Intense Car Audio. "There's an opportunity for real conversation and for new employees to learn insider tricks from seasoned professionals."

"Meeting with trainers who have field experience is invaluable," said Dusty Deaton of Dusty's Total Audio. "I have new guys who are more comfortable texting than talking with people face to face. Car Tech helped them see how professionals interact with others. This will help them become better sales people."

"Car Tech 2018 provided an intense learning experience," said Tate Morgan, Petra President. "It enabled area installers to ask questions, gain new skills and learn from the best."

Representing more than 500 leading brands, Petra is the industry’s consumer technology authority. They connect tens of thousands of top name-brand products with tens of thousands of retail partners. Petra knows that retailers rely on accessories to increase margin. Accessories for mobile devices; connected home accessories; automotive accessories; audio/video accessories; appliance connection accessories—all of the most sought-after add-ons for every category of consumer technology are stocked at Petra’s massive distribution center. Founded in 1985 with a focus on and passion for accessories, today, Petra serves every segment of retail with the hottest products. Petra is a member of CTA and CEDIA. For more information on Petra, visit or call 1-800-443-6975.

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