‘Mobile Electronics Association’ to provide strong branding, kick off membership campaign
NORTH ANDOVER, MASS. – July 6, 2016 – Mobile Electronics® has approved a new name to represent the membership component of its industry offerings. Mobile Electronics Association™ (MEA) and its new logo will stand alongside KnowledgeFest®, the educational element, and the trade publication Mobile Electronics® magazine. In addition, a new website, join-mea.com, will provide retailers and vendors with information on the benefits of membership.
The Mobile Electronics Association is a vertically-integrated association with over 1,100 dealers, installers and manufacturers as its members. MEA provides a forum and voice for the mobile specialist channel and manages shared business resources and solutions for its retail members. In addition, through integration with Mobile Electronics magazine and KnowledgeFest, MEA promotes education and peer networking to advance the professionalism and profitability of the industry.
“In 2014 we officially retired the MERA (Mobile Electronics Retailers Association) brand and consolidated our three entities under the Mobile Electronics corporate brand,” said Chris Cook, president. “And while Mobile Electronics magazine and KnowledgeFest retained strong recognition, the identity of the membership was lost in the shuffle. MEA is a strong identity that also represents a broadened approach to membership.”
MEA will work to include all parts of the mobile electronics industry, welcoming vendors, retailers and service providers as members, while leaving the door open for other service and technology providers that significantly impact the market. The goal of the association is to increase participation and provide a better platform for networking and sharing of information through a diverse membership environment.
The new logo will be presented at the upcoming KnowledgeFest trade show and conference, August 20-22, in Dallas. The association will also launch a new campaign aimed at increasing membership and communicating the benefits of MEA to the mobile electronics industry. For more information, please visit www.join-mea.com.
