TEMPE, Ariz. – April 21, 2016 – Rockford Corp. has announced that it has finalized and completed the transition of the distribution of Audiotec Fischer products under the Brax, Helix, and Match brands in the U.S. and Mexico to Atlanta-based Hybrid Audio Technologies, Inc., officially effective April 25, 2016. Rockford announced the end of its four-year distribution agreement with Audiotec Fischer in January 2016 in order to dedicate resources and capitalize on opportunities within its own brands.
“After careful consideration, Audiotec Fischer chose Scott Buwalda and the team at Hybrid Audio Technologies to take over distribution of the Brax, Helix, and Match brands in the U.S. and Mexico,” explained Theresa Anthony, Rockford Corp. VP of sales and marketing. “Hybrid Audio Technologies will assume all service and support for dealers who purchased from Rockford Corporation, so it will be as seamless a transition for all involved…most importantly, for Brax, Helix, and Match retailers and customers.”
Brax, Helix, and Match will be now be managed under the dba namesake Audiotec Fischer Brands USA (AFB-USA), sister company to Hybrid Audio Technologies, Inc.
“AFB-USA and Hybrid Audio Technologies are collectively and uniquely positioned to assume the Brax, Helix, and Match distributorship,” added Scott Buwalda, Hybrid Audio Technologies founder and president. “We plan to expand the reach of each brand as we grow them in parallel with each other, complementing a large and diverse collection of the very finest retailers across the USA. Additionally, a distribution announcement in Mexico is imminent.”
Heinz Fischer, owner of Audiotec Fischer, stated, “I would like to thank Rockford for their dedication and efforts over the past four years, and with their professionalism and dedication to our brands and customers during this transition. We are pleased that Hybrid Audio Technologies will continue this trend in North America.”
Bill Jackson, president and CEO of Rockford Corporation, stated, “Everyone at Rockford, including myself, has the highest level of respect for Mr. Heinz and Mrs. Gudrun Fischer, their brands, and the technology they bring to the market place. Brax, Helix, and Match are in good hands with Hybrid Audio Technologies, and we wish them continued success.”
