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The Future of Auto is Being Shaped in California

The Future of Auto is Being Shaped in California

LA Times -- Within walking distance of Tesla Motors' Palo Alto headquarters and across the street from Hewlett-Packard, Ford Motor Co. has set up a new Silicon Valley outpost.

With a team of 100 reporting to a former Apple engineer, the Detroit giant is researching how humans experience machines, running autonomous-vehicle driving simulations and testing software that examines how bicycles and cars interact.

"For 100 years, automobiles have been a mechanical engineering industry," said the center's director, Dragos Maciuca, who on his morning commute drives past a nearby research center of German automotive electronics and parts supplier Bosch. "Now, there is the shift to software — and the mecca of software is Silicon Valley."

Ford's Western hub, opened in January, is just one sign of California's emergence as the global center for the future of personal mobility. Other automotive powerhouses with Silicon Valley offices include Toyota, Honda, Hyundai, Volkswagen, BMW, Mercedes-Benz, Nissan and automotive suppliers Continental, Delphi and Denso. 

Read the rest of the story here: http://www.latimes.com/business/autos/laautoshow/la-fi-hy-california-auto-industry-20151118-story.html

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