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Drivers Don't Care About Car Tech

PC Mag -- Thanks to Internet connectivity, cars are becoming more like computers, smartphones, and tablets. But as with consumer electronic devices, most people who own a car don't use and probably aren't even aware of all the tech features that come with their vehicles.

That's what J.D. Power and Associates found in a new report that surveyed 4,200 car buyers from April through June of this year about the tech features in their new vehicles. The report revealed that at least 20 percent of respondents "never used" more than half—16 out of 33—of the vehicle technology features mentioned in the survey.

More than half of those surveyed said they don't use their vehicle's voice-texting and voice-recognition systems, and 32 percent ignored in-dash apps such as Pandora and Yelp. The report noted that 38 percent didn't care about their car's ability to create a Wi-Fi hot spot in the cabin using built-in wireless broadband connectivity. And of those surveyed, 35 percent didn't use their car's automatic parking feature, 43 percent never called a "concierge service" to provide navigation directions or a restaurant reservation, and a third didn't depend on a heads-up display to project information onto a car's windshield.

This isn't much different from the average person using their PC or other electronic device. I know I don't use all of the features on my devices.

Read the rest of the story here: http://www.pcmag.com/article2/0,2817,2490244,00.asp

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