Auto Action Group, premier service provider to dealerships in New York, New Jersey and Pennsylvania, announced it has launched a new wheel repair division within its Tri-State service area. The additional capabilities provided by the division empower local dealerships to profit from a highly valued service offering.

“We use the term, ‘Wheel repair made easy,’” said Jared Cohen, president of Auto Action. “As with every offering of our business, our goal is to help dealerships improve their profits. Wheel repair is a lucrative, growing service category for dealerships because it plays into a car owner’s love for his or her car. Great-looking wheels make the right impression, so owners are motivated to keep them looking great.”

Auto Action uses state-of-the-art equipment to remove dents and scrapes from wheel edges and surfaces, as well as return bent wheels to manufacturer’s specifications. In addition, the company made a significant investment to add repair and restoration of machine-finished wheels to its offerings, a service not available from mobile wheel repair businesses because of the equipment required.

Wheel repair is the latest in a series of cosmetic enhancement services that Auto Action has debuted in the past few months, including vinyl roof wrapping and vehicle-specific trim accessory packages. Also recently introduced is the ability to paint rims any color to match a customized vehicle’s paint or décor.

Auto Action has paired the new service with a comprehensive program to get dealerships up and running quickly. In it, dealerships call the company when there is a wheel to be repaired. An Auto Action representative picks up the wheel free of charge. It is repaired and returned to the dealership within one business day if the order is placed before 1 p.m.  As part of the program, Auto Action is inviting dealerships to evaluate the service with a “1 Wheel for Free” campaign.