M.E.S.A., the Mobile Electronics Specialists of America, have announced the launch of four live action TV commercials that are available now for free use by all M.E.S.A. Member retailers.  

M.E.S.A.’s in-house staff created the concept, script, and overall vision for these advertisements, auditioned actors and were a part of the production team as well.

“We know that consumers need to be informed or re-informed about what our retailers can do not only for their vehicles, but for their daily lives as well,” said Erin Costello, M.E.S.A. Marketing Manager. “It was the goal of these TV spots to educate the consumer about what products are available to them in the aftermarket and how those products can go to work for them in a real way.”

Each commercial in the series is category specific and each emphasizes how a product can actually be experienced by an everyday consumer rather than focusing completely on the product itself. The categories covered in the first four ads are: Smartphone Integration, Back-up Camera, Rear Seat Video, and In-Dash Navigation. Each ad features the tagline, “You don’t need a new car for new car technology” and is designed so that Members can customize them with their own logo and featured product. Two more ads are slated for production this Winter in the Remote Start and Window Tint categories which will feature the same actors and style as the rest of the series.

“These TV Commercials have already been extremely well received by our Members and Vendor Partners alike,” said Ryan Gunter, Executive Director of M.E.S.A.  “We are extremely proud that our small team was able to deliver such a quality tool to our Members at no additional cost to them. We look forward to getting to work on the next part of the series!”