Mike's Audio will receive a wireless media receiver. This allows stores to display pictures ads and videos on an in-store LCD screen.

At our weekly sales meeting I always stress how important it is to treat every one of our customers like they are our best customer and this includes on the phone said Mike Rusk owner of Mike's Audio. The Mystery Shopper always keeps us pushing forward to be even better increasing our reputation for giving our customers some of the best customer service out there.

ICE Executive Director Rob Elliott comments As an ex-retailer I considered great phone skills to be vital to our store's success. It is obvious members agree as the group's average score continues to improve.