Swedesboro N.J. -- In Car Experts Inc. has created a Strategic Marketing Alliance with Kenwood USA Inc. Continuing its goal of providing valuable retailer services and products In Car Experts (ICE) has partnered with Kenwood to offer its members innovative product and information from a world leading brand. While continuing to build and provide ICE Members and vendors the opportunity to engage in successful relationships In Car Experts has added Kenwood to its growing list of ICE Preferred Vendors. The best retailers support the best brands. Kenwood is universally known as a 'best brand'. ICE Director of Vendor Relations David Schwartz states In Car Experts staff has worked with the Kenwood Team for many months to develop a program that would benefit ICE Members Kenwood and the consumer. Clearly Kenwood is at the top of the list when ICE Members discuss core brands in Mobile Electronics. Kenwood's entire team is dedicated to working with The Best Mobile Electronics Specialist in enhancing the consumer's buying experience. Schwartz continues Keith Lehmann and Dave Hoag are industry veterans and the entire Kenwood Team is focused on assisting ICE Members as the Mobile Electronics category evolves. Working with the entire Kenwood Team is a special privilege for me because of their experience and incredible understanding of the challenges which The Best Mobile Electronics Specialist encounter daily. ICE is proud to engage with the entire Kenwood Team for 2008. Kenwood's Director of Sales Dave Hoag states As a group In Car Experts represents many of the strongest mobile electronics specialists in America and we are delighted to be partnering with them in 2008. Kenwood has always considered this channel as its core focus and believes that the ICE group brings valuable resources to aid each member in today's rapidly evolving market. Hoag continues After many months of discussion we have developed an exciting plan focused on manufacturer-to-dealer communication new technology implementation and enhanced profit margins. We thank David Schwartz and Rob Elliott for their creative input and look forward to everything this new partnership will bring to the future success of Kenwood and each of the ICE group members.