Pedricktown N.J. -- In Car Experts Inc. has created a Strategic Marketing Alliance with Rockford Fosgate Inc. Continuing its goal of providing valuable retailer services and products In Car Experts (ICE) has partnered with Rockford Fosgate to offer its members innovative products and information from a world leading brand.While continuing to build and provide ICE Members and vendors the opportunity to engage in successful relationships In Car Experts has added Rockford Fosgate to its growing list of ICE Preferred Vendors. ICE Director of Vendor Relations David Schwartz states Rockford is an legacy brand. They see ICE members as some of the nation's best mobile electronics retailers. Schwartz adds Bill Jackson (President) Brian Carlsness (VP of Sales) and Rob Wempe (National Sales Manager) have clearly illustrated that the future of Mobile Electronics retailing will be done with the nation's best retailers. This is the reason why Rockford desired an ICE partnership. Schwartz continues The ICE Advisory Board members that visited with Rockford this past summer also felt Rockford's intense commitment to support the nation's best retailers. Additionally over the past five months ICE has discussed various ways in which Rockford could assist ICE members in driving business and in developing in-store practices to allow consumers to clearly see and feel the difference between purchasing from ICE retailers versus other retail outlets. Schwartz adds Rockford's management is committed to enhancing the consumer's buying experience from ICE retailers. Rockford National Sales Director Rob Wempe says When we looked at the membership list of In Car Experts we began to see that the retailers in the group represented The Best Mobile Electronics Specialist in America. Rockford believes in the Independent Specialist and has many products which have been developed with the idea of a specialist selling and installing the product in the consumer's vehicle. Wempe continues Rockford is committed to The Best Independent Mobile Electronics Specialist more so now then ever. Rockford has developed a program with In Car Experts that will enable ICE Members to clearly see that being engaged with Rockford will have tremendous benefits to their businesses. The ICE and Rockford teams are focused on enhancements that will allow ICE Members to grow and evolve in the categories in which Rockford offers product. The ICE/Rockford relationship will be a win-win for all concerned. We look forward to a successful relationship between the ICE group of retailers and the Rockford Team.