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25 Mar

March Issue Feature: Real World Retail - Ocala Car Audio

Real World Retail for February March 2020

Slow and Steady

Ocala Car Audio has built a name for itself by hosting and attending local events and weekend Bike Nights. The shop has entered the new year aiming to increase revenue in the motorcycle audio category through grassroots marketing.

Words by Rosa Sophia

Prior to opening Ocala Car Audio in Ocala, Fla., Parish Tanner worked in installation, sales, distribution and as a rep. Then, in 2008, he started installing at his home garage before moving to a retail location and joining with a business partner. “We were growing 15 to 18 percent per year,” Tanner said. In 2014, he and his business partner separated, and revenue dropped significantly. “I moved to a smaller shop with a smaller staff, but since 2015, we’ve had about 15 to 20 percent growth each year.”

Tanner attributes this growth to...Read the rest of the story HERE.


Last modified on Wednesday, 25 March 2020 15:09
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