3-7-2017, Canadian Car Stereo -- Recently [an online 12-volt publication] published an article on how millennials are keeping their used cars longer…I think this statement is untrue. I think people are keeping their used vehicles longer.

The study they are referring to states, that most younger new car buyers are not purchasing a new car until the age of 29. That means the younger generation who grew up on iPads and iPods will spend roughly 11 years in their used car. Let’s visually break this down. It’s 2017, if a millennial is now 18, he/she was born in 1999. If this “used car” was their first car, let’s say it is a 2004-2008 vehicle or if they are lucky they got a 2010-2014 vehicle.

Let’s go to the other end of the spectrum, a 65-year-old man or women, bought a new car at sixty. That would be a 2012 vehicle. Let’s pretend a young couple got married at twenty-one, and bought a new car and a house before starting their family. Fast forward today, they have a 4-year-old child. They would have bought roughly a 2013ish vehicle, they have a home and most likely are just finishing up car payments etc. Are they going to try and delay buying a new car, most likely? Don’t misunderstand me, I don’t have a crystal ball, but is your store set up to sell/cater to this demographic?

This article came out the same week Pioneer Electronics launched their “Fall in Love with Your Car Again” campaign. We can all laugh at these videos, but it does make you think.  Have you ever had your vehicle professionally detailed?  It gives you the same feeling. Most people looking to upgrade or replace their car’s radio is out of necessity not passion.  A customer has a 2008 Mazda 3 that does not have bluetooth for hands free calling or audio streaming.  But it does have a 3.5mm audio jack for a “media” input according to the extra button on their radio.

Read the rest of the story HERE.